CIMA Exam CIMAPRA19-E03-1 Topic 4 Question 65 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 65
Topic #: 4

Communication is a critical element of the Organizational change process. Communicating the change vision is a component of Kotter's eight steps to transforming Organizations.

Which of the following statements support Kotter's component 'Communicate the change vision'?

Select ALL that apply.

AEnsure the change message and vision are memorable and repeatable.

BOne-way communication is more powerful than two-way communication.

CStorytelling and symbolic actions are unnecessary.

DUnaddressed inconsistencies undermine the credibility of strategic communications.

EFace-to-face communications improve clarity of message.

Show Suggested Answer

Suggested Answer: C

by Beatriz at Mar 01, 2023, 05:44 AM

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Trinidad

5 days ago

A and E are spot on! The change vision needs to be memorable and communicated face-to-face for maximum impact. Kotter really knows his stuff.

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Glendora

24 days ago

E) Face-to-face communications improve clarity of message.

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Beckie

27 days ago

D) Unaddressed inconsistencies undermine the credibility of strategic communications.

upvoted 0 times

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France

28 days ago

A) Ensure the change message and vision are memorable and repeatable.

upvoted 0 times

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