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H is a small 18-hole golf club owned by sisters F and R It offers a bar. a small shop that sells basic equipment and a professional golfer providing golf lessons to members for an additional fee.
Membership numbers have fallen, putting significant pressure on cash flow Last year the sisters had to each invest $20,000 to prevent the golf club from going out of business. The key priority for them in the short term is to increase H's membership numbers.
Which TWO of the following strategies would be feasible for H?
Suggested Answer: B, D
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33 comments · newest first
JE
Jerlene
10 months ago
Refurbishing the bar might not help with membership numbers.
DA
Davida
10 months ago
I think a radio campaign is too expensive for them right now.
VI
Virgie
11 months ago
A 'refer a friend' scheme sounds like a solid idea!
MI
Mirta
11 months ago
Wait, are they really considering buying another club? That seems risky!
RO
Rosalyn
11 months ago
A one month free trial could really attract new members!
VE
Veda
11 months ago
I feel like investing in the bar and driving range in option A could be risky right now, given their cash flow issues.
BO
Bok
12 months ago
The 'refer a friend' scheme in option D sounds familiar from our case studies. It could create a community feel and encourage sign-ups.
LA
Larue
12 months ago
I'm not sure about the radio campaign in option C; it seems expensive and might not directly lead to new memberships.
HU
Huey
12 months ago
I remember we discussed how offering a free trial could attract new members, so I think option B might be a good choice.
LY
Lyla
1 year ago
I'm a bit confused by some of these options. Acquiring another club overseas seems like a really risky move when they're already struggling to keep this one afloat. The free trial and refer-a-friend ideas seem like the safest bets to try first.
AN
Andra
1 year ago
Okay, I think I've got a good handle on this. The national radio campaign could be effective for raising awareness, but it might be too expensive for their current cash flow issues. The acquisition of another club overseas is definitely not a feasible short-term strategy.
DI
Dick
1 year ago
Hmm, this is a tricky one. I'm not sure if investing in a refurbished bar and driving range is the best use of their limited funds right now. The one-month free trial and refer-a-friend scheme seem more promising to boost membership quickly.
MA
Marya
1 year ago
This seems like a straightforward question about strategies to increase membership at the golf club. I'll need to carefully evaluate each option and choose the two that are most feasible.
AN
Annmarie
1 year ago
I'm not sure about option E, acquiring a golf club overseas might be too risky for H at this point.
NA
Na
1 year ago
I agree with Malissa, investing in the bar area and offering free golf lessons through a 'refer a friend' scheme could attract new members.
HA
Haley
1 year ago
You know what they say, 'Drive for show, putt for dough.' Looks like these sisters need to focus on their putting game, not their driving range!
DE
Dexter
1 year ago
Ah, the age-old dilemma of the struggling golf club. Maybe they should just turn it into a putt-putt course and call it a day?
RA
Rashad
1 year ago
D) A 'refer a friend' scheme, offering a free golf lesson to every new member and the friend who referred them.
AL
Alaine
1 year ago
C) A national radio campaign to raise awareness of the club and the facilities on offer
TO
Tom
1 year ago
B) An offer to new customers of a one month free trial period.
WI
Willodean
1 year ago
A) Investment in a refurbished bar area and the development of a new outdoor driving range facility.
FL
Fletcher
1 year ago
E? Acquire a golf club overseas? Talk about thinking outside the box! I'd stick to B and D - keep it simple, folks.
BL
Blair
1 year ago
A national radio campaign might also help raise awareness and bring in new members.
LA
Layla
1 year ago
Investing in a refurbished bar area and a new outdoor driving range facility could attract more members too.
CH
Chau
1 year ago
I agree, keeping it simple with a free trial period and a 'refer a friend' scheme seems like a good idea.
DO
Donte
1 year ago
Hmm, I'm not sure about C. A national radio campaign seems a bit overkill for a small 18-hole club. B and D are definitely the way forward.
SH
Shenika
1 year ago
A and D seem like the way to go. Sprucing up the bar and driving range could attract new members, and the free lesson offer is a nice incentive.
VE
Venita
1 year ago
I agree, offering a free lesson for new members and their friends is a smart way to increase membership.
GA
Garry
1 year ago
A and D are great ideas! Improving the bar and driving range will definitely attract more members.
MA
Malissa
1 year ago
I think option A and D would be feasible for H.
WI
Willard
1 year ago
I think options B and D are the best choices here. Offering a free trial period and a refer-a-friend scheme are great ways to boost membership without too much upfront investment.
GR
Grover
1 year ago
User 2
JE
Jesusita
1 year ago
User 1