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CIMAPRA19-E03-1 Exam - Topic 2 Question 113 Discussion

H is a small 18-hole golf club owned by sisters F and R It offers a bar. a small shop that sells basic equipment and a professional golfer providing golf lessons to members for an additional fee.Membership numbers have fallen, putting significant pressure on cash flow Last year the sisters had to each invest $20,000 to prevent the golf club from going out of business. The key priority for them in the short term is to increase H's membership numbers.Which TWO of the following strategies would be feasible for H?
B) An offer to new customers of a one month free trial period. and D) A 'refer a friend' scheme, offering a free golf lesson to every new member and the friend who referred them.
A) Investment in a refurbished bar area and the development of a new outdoor driving range facility.
C) A national radio campaign to raise awareness of the club and the facilities on offer
E) Acquisition of a small profitable golf club overseas.

CIMAPRA19-E03-1 Exam - Topic 2 Question 113 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam
Question #: 113
Topic #: 2
[All CIMAPRA19-E03-1 Questions]

H is a small 18-hole golf club owned by sisters F and R It offers a bar. a small shop that sells basic equipment and a professional golfer providing golf lessons to members for an additional fee.

Membership numbers have fallen, putting significant pressure on cash flow Last year the sisters had to each invest $20,000 to prevent the golf club from going out of business. The key priority for them in the short term is to increase H's membership numbers.

Which TWO of the following strategies would be feasible for H?

Show Suggested Answer Hide Answer
Suggested Answer: B, D

by Elfriede at Jul 08, 2025, 07:51 PM

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Jerlene
7 months ago
Refurbishing the bar might not help with membership numbers.
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Davida
7 months ago
I think a radio campaign is too expensive for them right now.
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Virgie
8 months ago
A 'refer a friend' scheme sounds like a solid idea!
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Mirta
8 months ago
Wait, are they really considering buying another club? That seems risky!
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Rosalyn
8 months ago
A one month free trial could really attract new members!
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Veda
8 months ago
I feel like investing in the bar and driving range in option A could be risky right now, given their cash flow issues.
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Bok
8 months ago
The 'refer a friend' scheme in option D sounds familiar from our case studies. It could create a community feel and encourage sign-ups.
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Larue
9 months ago
I'm not sure about the radio campaign in option C; it seems expensive and might not directly lead to new memberships.
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Huey
9 months ago
I remember we discussed how offering a free trial could attract new members, so I think option B might be a good choice.
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Lyla
9 months ago
I'm a bit confused by some of these options. Acquiring another club overseas seems like a really risky move when they're already struggling to keep this one afloat. The free trial and refer-a-friend ideas seem like the safest bets to try first.
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Andra
9 months ago
Okay, I think I've got a good handle on this. The national radio campaign could be effective for raising awareness, but it might be too expensive for their current cash flow issues. The acquisition of another club overseas is definitely not a feasible short-term strategy.
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Dick
9 months ago
Hmm, this is a tricky one. I'm not sure if investing in a refurbished bar and driving range is the best use of their limited funds right now. The one-month free trial and refer-a-friend scheme seem more promising to boost membership quickly.
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Marya
9 months ago
This seems like a straightforward question about strategies to increase membership at the golf club. I'll need to carefully evaluate each option and choose the two that are most feasible.
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Annmarie
11 months ago
I'm not sure about option E, acquiring a golf club overseas might be too risky for H at this point.
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Na
11 months ago
I agree with Malissa, investing in the bar area and offering free golf lessons through a 'refer a friend' scheme could attract new members.
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Haley
12 months ago
You know what they say, 'Drive for show, putt for dough.' Looks like these sisters need to focus on their putting game, not their driving range!
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Dexter
12 months ago
Ah, the age-old dilemma of the struggling golf club. Maybe they should just turn it into a putt-putt course and call it a day?
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Rashad
10 months ago
D) A 'refer a friend' scheme, offering a free golf lesson to every new member and the friend who referred them.
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Alaine
10 months ago
C) A national radio campaign to raise awareness of the club and the facilities on offer
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Tom
10 months ago
B) An offer to new customers of a one month free trial period.
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Willodean
10 months ago
A) Investment in a refurbished bar area and the development of a new outdoor driving range facility.
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Fletcher
12 months ago
E? Acquire a golf club overseas? Talk about thinking outside the box! I'd stick to B and D - keep it simple, folks.
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Blair
10 months ago
A national radio campaign might also help raise awareness and bring in new members.
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Layla
10 months ago
Investing in a refurbished bar area and a new outdoor driving range facility could attract more members too.
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Chau
11 months ago
I agree, keeping it simple with a free trial period and a 'refer a friend' scheme seems like a good idea.
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Donte
1 year ago
Hmm, I'm not sure about C. A national radio campaign seems a bit overkill for a small 18-hole club. B and D are definitely the way forward.
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Shenika
1 year ago
A and D seem like the way to go. Sprucing up the bar and driving range could attract new members, and the free lesson offer is a nice incentive.
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Venita
12 months ago
I agree, offering a free lesson for new members and their friends is a smart way to increase membership.
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Garry
12 months ago
A and D are great ideas! Improving the bar and driving range will definitely attract more members.
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Malissa
1 year ago
I think option A and D would be feasible for H.
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Willard
1 year ago
I think options B and D are the best choices here. Offering a free trial period and a refer-a-friend scheme are great ways to boost membership without too much upfront investment.
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Grover
11 months ago
User 2
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Jesusita
12 months ago
User 1
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