CIMA Exam CIMAPRA19-E03-1 Topic 2 Question 113 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 113
Topic #: 2

H is a small 18-hole golf club owned by sisters F and R It offers a bar. a small shop that sells basic equipment and a professional golfer providing golf lessons to members for an additional fee.

Membership numbers have fallen, putting significant pressure on cash flow Last year the sisters had to each invest $20,000 to prevent the golf club from going out of business. The key priority for them in the short term is to increase H's membership numbers.

Which TWO of the following strategies would be feasible for H?

AInvestment in a refurbished bar area and the development of a new outdoor driving range facility.

BAn offer to new customers of a one month free trial period.

CA national radio campaign to raise awareness of the club and the facilities on offer

DA 'refer a friend' scheme, offering a free golf lesson to every new member and the friend who referred them.

EAcquisition of a small profitable golf club overseas.

Show Suggested Answer

Suggested Answer: B, D

by Elfriede at Jul 08, 2025, 08:51 PM

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Annmarie

27 days ago

I'm not sure about option E, acquiring a golf club overseas might be too risky for H at this point.

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Na

30 days ago

I agree with Malissa, investing in the bar area and offering free golf lessons through a 'refer a friend' scheme could attract new members.

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Haley

1 months ago

You know what they say, 'Drive for show, putt for dough.' Looks like these sisters need to focus on their putting game, not their driving range!

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Dexter

1 months ago

Ah, the age-old dilemma of the struggling golf club. Maybe they should just turn it into a putt-putt course and call it a day?

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Fletcher

1 months ago

E? Acquire a golf club overseas? Talk about thinking outside the box! I'd stick to B and D - keep it simple, folks.

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Chau

22 days ago

I agree, keeping it simple with a free trial period and a 'refer a friend' scheme seems like a good idea.

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Donte

2 months ago

Hmm, I'm not sure about C. A national radio campaign seems a bit overkill for a small 18-hole club. B and D are definitely the way forward.

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Shenika

2 months ago

A and D seem like the way to go. Sprucing up the bar and driving range could attract new members, and the free lesson offer is a nice incentive.

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Venita

1 months ago

I agree, offering a free lesson for new members and their friends is a smart way to increase membership.

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Garry

1 months ago

A and D are great ideas! Improving the bar and driving range will definitely attract more members.

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Malissa

2 months ago

I think option A and D would be feasible for H.

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Willard

2 months ago

I think options B and D are the best choices here. Offering a free trial period and a refer-a-friend scheme are great ways to boost membership without too much upfront investment.

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Grover

29 days ago

User 2

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Jesusita

1 months ago

User 1

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