CIMAPRA19-E02-1 Exam - Topic 7 Question 86 Discussion

Actual exam question for CIMA's CIMAPRA19-E02-1 exam

Question #: 86
Topic #: 7

A company is considering introducing a new product into the market but has been advised to undertake some qualitative researchprior to doing this. The marketing manager is uncertain as to what informationitwill get from thistype of research.

Which of the followingcan be identifiedby carrying out qualitative research?

AThe reason why a customer might buy a certain brand.

BThe number of customer complaints received in a given period.

CThe sales value of a product for a given period.

DThe profitability of a competitor.

Show Suggested Answer

Suggested Answer: A, B

by Fannie at Apr 28, 2024, 09:58 AM

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Isaiah

6 months ago

Totally agree with A, it’s crucial for brand strategy!

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Kendra

6 months ago

Wait, can qualitative research really uncover that?

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Domingo

6 months ago

A is the only one that fits qualitative research.

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Clement

7 months ago

Not so sure about that, I think it’s more about numbers.

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Chaya

7 months ago

Definitely A! It’s all about understanding customer motivations.

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Beckie

7 months ago

I thought qualitative research was more about feelings and opinions, so I'm not sure how option D about competitor profitability fits in.

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Harrison

7 months ago

I practiced a similar question where we talked about customer insights, and I think option A is definitely what qualitative research aims to uncover.

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Tamekia

8 months ago

I'm not entirely sure, but I feel like qualitative research wouldn't really give us hard numbers, so options B and C seem off.

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Hubert

8 months ago

I remember discussing how qualitative research focuses on understanding motivations and behaviors, so I think option A makes sense.

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Deja

8 months ago

I'm a bit confused by this question. Qualitative research is more about understanding the "how" and "why" rather than the "what" and "how much." I'm not sure if any of these options fully capture the essence of qualitative research.

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Maxima

8 months ago

Okay, I think I've got this. Qualitative research is all about exploring the deeper, subjective experiences of customers, so option A seems like the best fit. The other options are more quantitative in nature.

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Jennie

8 months ago

Hmm, I'm a bit unsure here. Qualitative research can provide insights into customer attitudes and motivations, but I'm not sure if it can directly identify the reasons for buying a certain brand. I might need to think this through a bit more.

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Marcelle

8 months ago

This question seems straightforward - qualitative research is all about understanding the "why" behind customer behavior, so I'd go with option A.

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Christiane

8 months ago

I'm a bit confused by the different rule options here. I'll need to make sure I understand the implications of each one before selecting an answer. Maybe I'll jot down some notes to work through this step-by-step.

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Genevieve

8 months ago

I definitely think logging to the event log is a strong option since that's pretty standard for error tracking.

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Haydee

8 months ago

This question looks pretty straightforward. I think I can handle pricing the forward contract on the Treasury bond using the information provided about the bond, the LIBOR spot curve, and the risk-free rates.

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Omega

8 months ago

Relative filters are used to filter spam emails from reaching the email queues, right? I'm pretty sure that's the purpose, so I'll select option C.

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Tomas

8 months ago

Wait, I'm not sure. Is it something to do with the supplier sharing the risk of holding inventory? I'll have to review that concept.

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Daniela

1 year ago

I think Option A is the way to go. After all, if you don't understand why your customers are buying (or not buying), how can you expect to succeed in the market?

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Stevie

1 year ago

You know, this question reminds me of that time I tried to conduct a focus group with my cat. Needless to say, the results were a bit 'purr-plexing'.

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Richelle

11 months ago

D) The profitability of a competitor.

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Daniel

12 months ago

B) The number of customer complaints received in a given period.

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Catherin

1 year ago

A) The reason why a customer might buy a certain brand.

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Christene

1 year ago

Hmm, I'm not so sure. Shouldn't the marketing manager also be looking at quantitative data like sales figures and customer complaints? I hope they don't get too carried away with the 'feels' and forget the 'facts'.

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