CIMA Exam CIMAPRA19-E02-1 Topic 7 Question 86 Discussion

Actual exam question for CIMA's CIMAPRA19-E02-1 exam

Question #: 86
Topic #: 7

A company is considering introducing a new product into the market but has been advised to undertake some qualitative researchprior to doing this. The marketing manager is uncertain as to what informationitwill get from thistype of research.

Which of the followingcan be identifiedby carrying out qualitative research?

AThe reason why a customer might buy a certain brand.

BThe number of customer complaints received in a given period.

CThe sales value of a product for a given period.

DThe profitability of a competitor.

Show Suggested Answer

Suggested Answer: A, B

by Fannie at Apr 28, 2024, 09:58 AM

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Soledad

8 days ago

Option A is the correct answer. Qualitative research can provide insights into the reasons behind customer behavior and preferences.

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Haydee

13 days ago

But what about the number of customer complaints? Wouldn't that also be important to consider before launching a new product?

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Ranee

14 days ago

I agree with Rhea. Knowing the reasons behind customer choices can help us tailor our new product to meet their needs.

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Rhea

17 days ago

I think qualitative research can help us understand why customers choose a certain brand.

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