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CIMAPRA19-E02-1 Exam - Topic 7 Question 86 Discussion

A company is considering introducing a new product into the market but has been advised to undertake some qualitative researchprior to doing this. The marketing manager is uncertain as to what informationitwill get from thistype of research.Which of the followingcan be identifiedby carrying out qualitative research?
A) The reason why a customer might buy a certain brand. and B) The number of customer complaints received in a given period.
C) The sales value of a product for a given period.
D) The profitability of a competitor.

CIMAPRA19-E02-1 Exam - Topic 7 Question 86 Discussion

Actual exam question for CIMA's CIMAPRA19-E02-1 exam
Question #: 86
Topic #: 7
[All CIMAPRA19-E02-1 Questions]

A company is considering introducing a new product into the market but has been advised to undertake some qualitative researchprior to doing this. The marketing manager is uncertain as to what informationitwill get from thistype of research.

Which of the followingcan be identifiedby carrying out qualitative research?

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Suggested Answer: A, B

by Fannie at Apr 28, 2024, 09:58 AM

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Isaiah
9 months ago
Totally agree with A, it’s crucial for brand strategy!
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Kendra
10 months ago
Wait, can qualitative research really uncover that?
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Domingo
10 months ago
A is the only one that fits qualitative research.
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Clement
10 months ago
Not so sure about that, I think it’s more about numbers.
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Chaya
10 months ago
Definitely A! It’s all about understanding customer motivations.
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Beckie
10 months ago
I thought qualitative research was more about feelings and opinions, so I'm not sure how option D about competitor profitability fits in.
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Harrison
11 months ago
I practiced a similar question where we talked about customer insights, and I think option A is definitely what qualitative research aims to uncover.
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Tamekia
11 months ago
I'm not entirely sure, but I feel like qualitative research wouldn't really give us hard numbers, so options B and C seem off.
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Hubert
11 months ago
I remember discussing how qualitative research focuses on understanding motivations and behaviors, so I think option A makes sense.
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Deja
11 months ago
I'm a bit confused by this question. Qualitative research is more about understanding the "how" and "why" rather than the "what" and "how much." I'm not sure if any of these options fully capture the essence of qualitative research.
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Maxima
11 months ago
Okay, I think I've got this. Qualitative research is all about exploring the deeper, subjective experiences of customers, so option A seems like the best fit. The other options are more quantitative in nature.
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Jennie
11 months ago
Hmm, I'm a bit unsure here. Qualitative research can provide insights into customer attitudes and motivations, but I'm not sure if it can directly identify the reasons for buying a certain brand. I might need to think this through a bit more.
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Marcelle
11 months ago
This question seems straightforward - qualitative research is all about understanding the "why" behind customer behavior, so I'd go with option A.
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Christiane
11 months ago
I'm a bit confused by the different rule options here. I'll need to make sure I understand the implications of each one before selecting an answer. Maybe I'll jot down some notes to work through this step-by-step.
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Genevieve
11 months ago
I definitely think logging to the event log is a strong option since that's pretty standard for error tracking.
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Haydee
11 months ago
This question looks pretty straightforward. I think I can handle pricing the forward contract on the Treasury bond using the information provided about the bond, the LIBOR spot curve, and the risk-free rates.
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Omega
11 months ago
Relative filters are used to filter spam emails from reaching the email queues, right? I'm pretty sure that's the purpose, so I'll select option C.
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Tomas
11 months ago
Wait, I'm not sure. Is it something to do with the supplier sharing the risk of holding inventory? I'll have to review that concept.
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Daniela
1 year ago
I think Option A is the way to go. After all, if you don't understand why your customers are buying (or not buying), how can you expect to succeed in the market?
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Stevie
1 year ago
You know, this question reminds me of that time I tried to conduct a focus group with my cat. Needless to say, the results were a bit 'purr-plexing'.
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Richelle
1 year ago
D) The profitability of a competitor.
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Daniel
1 year ago
B) The number of customer complaints received in a given period.
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Catherin
1 year ago
A) The reason why a customer might buy a certain brand.
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Christene
1 year ago
Hmm, I'm not so sure. Shouldn't the marketing manager also be looking at quantitative data like sales figures and customer complaints? I hope they don't get too carried away with the 'feels' and forget the 'facts'.
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Laine
1 year ago
Hmm, I'm not so sure. Shouldn't the marketing manager also be looking at quantitative data like sales figures and customer complaints? I hope they don't get too carried away with the 'feels' and forget the 'facts'.
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Makeda
1 year ago
B) The number of customer complaints received in a given period.
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Martina
1 year ago
A) The reason why a customer might buy a certain brand.
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Huey
1 year ago
I agree with Soledad. Qualitative research is all about understanding the 'why' behind consumer decisions, not just the 'what'.
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Buddy
1 year ago
A) Exactly, it's not just about the numbers but the motivations behind them.
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Daron
1 year ago
B) I think that's right. Qualitative research helps us understand consumer behavior on a deeper level.
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Luke
1 year ago
A) The reason why a customer might buy a certain brand.
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Soledad
1 year ago
Option A is the correct answer. Qualitative research can provide insights into the reasons behind customer behavior and preferences.
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Bobbye
1 year ago
D: I agree, it can help us make informed decisions based on customer insights.
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Olene
1 year ago
C: It's important to know the reasons behind their preferences before launching a new product.
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Eladia
1 year ago
B: That's true, it can give us valuable insights into customer behavior.
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Annalee
1 year ago
A: Qualitative research can help us understand why customers choose a certain brand.
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Haydee
1 year ago
But what about the number of customer complaints? Wouldn't that also be important to consider before launching a new product?
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Ranee
1 year ago
I agree with Rhea. Knowing the reasons behind customer choices can help us tailor our new product to meet their needs.
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Rhea
1 year ago
I think qualitative research can help us understand why customers choose a certain brand.
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