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CIMAPRA19-E02-1 Exam - Topic 5 Question 118 Discussion

A Company achieves its competitive advantage by adopting a positioning view to strategy setting.Which TWO of the technical models below are most suited to this approach?
B) PESTEL analysis. and C) Michael Porter's Five Forces model.
A) Michael Porter's Value Chain.
D) Resource Audit.

CIMAPRA19-E02-1 Exam - Topic 5 Question 118 Discussion

Actual exam question for CIMA's CIMAPRA19-E02-1 exam
Question #: 118
Topic #: 5
[All CIMAPRA19-E02-1 Questions]

A Company achieves its competitive advantage by adopting a positioning view to strategy setting.

Which TWO of the technical models below are most suited to this approach?

Show Suggested Answer Hide Answer
Suggested Answer: B, C

by Dalene at Oct 29, 2025, 04:23 AM

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Jamie
4 months ago
A and C give clear insights into competitive advantage.
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Teresita
4 months ago
B is useful too, but not as much for positioning.
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Ciara
4 months ago
I agree, Porter's models really focus on competition.
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Cristal
5 months ago
Totally agree with A and C! Solid choices.
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Cletus
5 months ago
Wait, I thought PESTEL was more about external factors?
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Peggie
5 months ago
A and C make sense, but what about D?
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Vi
5 months ago
I think B is important too, though.
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Deonna
5 months ago
Haha, Resource Audit? Might as well throw in SWOT analysis while we're at it!
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Lorean
5 months ago
Resource Audit? Really? That's not even close to the right answer.
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Danilo
6 months ago
I agree, Porter's models are perfect for this positioning approach.
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Lino
6 months ago
The Resource Audit could also be important, but I feel like it’s more about internal resources rather than positioning in the market.
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An
6 months ago
I remember practicing with the Five Forces model, and it seems relevant because it helps analyze industry competition, but I'm not completely confident.
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Sage
6 months ago
A and C are the best options here.
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Amos
6 months ago
I think A and C are the best choices.
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Roxane
7 months ago
PESTEL is more for the external environment, not positioning.
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Reita
7 months ago
Definitely A and C! Those fit perfectly.
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Mee
7 months ago
I'm not so sure about PESTEL analysis being a good fit for positioning. It seems more about external factors rather than competitive advantage.
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Georgiana
7 months ago
I think Michael Porter's Value Chain is definitely one of the models since it focuses on internal activities that can create value.
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Chauncey
8 months ago
The Value Chain and Resource Audit seem more focused on internal capabilities, so I don't think they'd be the best fit for a positioning approach. I'd choose the Five Forces and PESTEL.
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Franchesca
8 months ago
For a positioning strategy, I'd go with the Five Forces model and PESTEL. Those frameworks help analyze the industry landscape and competitive environment, which is key for positioning.
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Ciara
8 months ago
I'm a bit unsure about this one. I know the Value Chain and Five Forces model are both Porter frameworks, but I'm not sure how they relate to a positioning approach to strategy.
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Cherry
8 months ago
I think Porter's Five Forces model and PESTEL analysis would be the most relevant here, since they focus on the external environment and industry positioning.
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Precious
3 months ago
Can't overlook the importance of industry analysis!
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Leslie
3 months ago
Definitely, they focus on positioning well.
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Van
3 months ago
Both models give a solid view of the market.
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Audria
3 months ago
PESTEL helps with external factors too.
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Geoffrey
6 months ago
I agree, Five Forces is key for understanding competition.
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