CIMA Exam CIMAPRA19-E01-1 Topic 3 Question 111 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 111
Topic #: 3

A company sells double glazed windows. It hastraditionally adopted a sales orientation and used aggressive direct selling techniques. As part of a new initiative, it isexploringitsoptions to updateitsbusiness philosophy.

Which of the following would be the most effective orientation for this business?

AProduction orientation

BProduct orientation

CMarketing orientation

DSelling orientation

Show Suggested Answer

Suggested Answer: C

by Kristal at May 05, 2025, 03:23 PM

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Chanel

2 months ago

That's a good point, Boris. It's important to balance product quality with customer needs.

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Boris

2 months ago

But wouldn't a product orientation be better to showcase the quality of the double glazed windows?

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Lorrie

3 months ago

I'd say the marketing orientation is the way to go. After all, who doesn't love a good window these days? They just need to make sure they're selling the right ones to the right people.

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Luis

2 months ago

A: Exactly, it's all about creating value for the customers.

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Eleonore

2 months ago

B: Yeah, they need to focus on understanding customer needs and wants to be successful.

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Ling

2 months ago

A: I agree, marketing orientation would definitely help them target the right customers.

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Trina

3 months ago

D) Selling orientation? Really? That's so old-school. They might as well try to sell ice to eskimos. C) Marketing orientation is the only way they'll survive in this cutthroat window-selling business.

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Alexis

3 months ago

I'll have to go with option C) Marketing orientation. Aggressive selling might work in the short term, but it's not a sustainable strategy in the long run. They need to adapt to the changing needs of their customers.

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Art

1 months ago

Marketing orientation will help them build long-term relationships with customers.

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Brigette

1 months ago

They need to shift their focus from pushing products to creating value for customers.

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Glen

2 months ago

Aggressive selling can turn customers away in the long run.

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Gail

3 months ago

Option C) Marketing orientation focuses on understanding and meeting customer needs.

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Justa

3 months ago

I agree with Chanel. Marketing orientation focuses on customer needs.

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Chanel

3 months ago

I think a marketing orientation would be the most effective.

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Iluminada

3 months ago

C) Marketing orientation is the way to go. They need to stop being so product-centric and start putting the customer first. That's the only way they'll stay competitive in today's market.

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Talia

2 months ago

C) Marketing orientation

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Valentin

2 months ago

B) Product orientation

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Janessa

3 months ago

A) Production orientation

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Raul

4 months ago

I think the most effective orientation for this business would be the marketing orientation. They need to focus on understanding and meeting the needs of their customers, not just pushing their products through aggressive selling tactics.

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Emmanuel

3 months ago

A: Exactly, it's all about building relationships and providing value to the customers.

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Filiberto

3 months ago

B: Yeah, they need to shift their focus from just selling to actually understanding what the customers want.

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Chantay

3 months ago

A: I agree, a marketing orientation would help them focus on the customers' needs.

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