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BCS Exam MBP18 Topic 2 Question 37 Discussion

Actual exam question for BCS's MBP18 exam
Question #: 37
Topic #: 2
[All MBP18 Questions]

A company has the following issue to consider:

a) The way staff interact with customers

b) The image it wishes to portray

c) The price of competing products.

c) The margin that it aims to make.

Which of these SHOULD be reflected in its value proposition?

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Suggested Answer: C

by Emile at Jul 14, 2024, 10:09 AM

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Kenia
10 months ago
I'm just here for the free snacks. What was the question again?
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Latanya
9 months ago
I think it should be a and b
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Genevieve
9 months ago
A) b and c
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Paz
11 months ago
The answer is obviously B - a and c. You can't have a value proposition without considering the customer experience and the competitive landscape. Duh!
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Chu
10 months ago
Agreed, we need to focus on both aspects to create a strong value proposition.
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Robt
10 months ago
So, the answer should be a and c then.
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Ben
10 months ago
Definitely, but we also need to consider how our staff interact with customers.
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Stephane
10 months ago
I think the image we want to portray is important in our value proposition.
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Thaddeus
11 months ago
So, the correct answer would be A) b and c then.
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Major
11 months ago
Hmm, I'm not sure about including the margin the company aims to make. That seems more of an internal consideration, not a customer-facing value proposition.
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Deangelo
11 months ago
I think the way staff interact with customers is just as important as the company's image. That really shapes the customer experience.
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Sherell
9 months ago
B) a and c
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Marguerita
10 months ago
I agree, the image the company portrays and the margin they aim to make are crucial in the value proposition.
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Meghan
10 months ago
A) b and c
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Teri
10 months ago
B) a and c
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Marci
10 months ago
I agree, the image the company portrays and the margin they aim to make are crucial in the value proposition.
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Elvis
10 months ago
A) b and c
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Lavonda
11 months ago
The value proposition should definitely reflect the company's image and the price of competing products. That's the key to standing out in the market.
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Flo
11 months ago
C) a and b
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Flo
11 months ago
A) b and c
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Lea
11 months ago
I agree, but I also believe the margin that it aims to make is important to include.
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Sol
12 months ago
I think the image the company wishes to portray should be reflected in its value proposition.
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