BCS Exam MBP18 Topic 2 Question 37 Discussion

Actual exam question for BCS's MBP18 exam

Question #: 37
Topic #: 2

[All MBP18 Questions]

A company has the following issue to consider:

a) The way staff interact with customers

b) The image it wishes to portray

c) The price of competing products.

c) The margin that it aims to make.

Which of these SHOULD be reflected in its value proposition?

Ab and c

Ba and c

Ca and b

Db and d

Show Suggested Answer

Suggested Answer: C

by Emile at Jul 14, 2024, 10:09 AM

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Kenia

8 months ago

I'm just here for the free snacks. What was the question again?

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Latanya

7 months ago

I think it should be a and b

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Genevieve

7 months ago

A) b and c

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Paz

9 months ago

The answer is obviously B - a and c. You can't have a value proposition without considering the customer experience and the competitive landscape. Duh!

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Chu

8 months ago

Agreed, we need to focus on both aspects to create a strong value proposition.

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Robt

8 months ago

So, the answer should be a and c then.

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Ben

8 months ago

Definitely, but we also need to consider how our staff interact with customers.

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Stephane

8 months ago

I think the image we want to portray is important in our value proposition.

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Thaddeus

9 months ago

So, the correct answer would be A) b and c then.

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Major

9 months ago

Hmm, I'm not sure about including the margin the company aims to make. That seems more of an internal consideration, not a customer-facing value proposition.

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Deangelo

9 months ago

I think the way staff interact with customers is just as important as the company's image. That really shapes the customer experience.

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Sherell

7 months ago

B) a and c

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Marguerita

8 months ago

I agree, the image the company portrays and the margin they aim to make are crucial in the value proposition.

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Meghan

8 months ago

A) b and c

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Teri

8 months ago

B) a and c

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Marci

8 months ago

I agree, the image the company portrays and the margin they aim to make are crucial in the value proposition.

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Elvis

8 months ago

A) b and c

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Lavonda

9 months ago

The value proposition should definitely reflect the company's image and the price of competing products. That's the key to standing out in the market.

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