APMG-International Exam AgileBA-Foundation Topic 2 Question 23 Discussion

In the KANO Model, the three distinct types of customer needs are:

Expected (Basic Needs): These are the fundamental requirements that customers expect to be met. If these needs are not fulfilled, customers will be dissatisfied.

Normal (Performance Needs): These are the needs that customers explicitly state and expect to be fulfilled. The better these needs are met, the more satisfied the customers will be.

Exciters (Delight Needs): These are the features that go beyond customer expectations and provide delight when fulfilled.

'Teasers (When)' is not a type of customer need in the KANO Model.

The KANO Model focuses on Expected, Normal, and Exciters needs to categorize customer requirements and satisfaction levels.