AMA Exam PCM Topic 5 Question 72 Discussion

Actual exam question for AMA's PCM exam

Question #: 72
Topic #: 5

[All PCM Questions]

Firms are most likely to use reminder advertising during the _____stage of the product lifecycle.

Aintroduction

Bgrowth

Cmaturity

Dextinction

Ere-introduction

Show Suggested Answer

Suggested Answer: B

by Earleen at Jul 26, 2023, 06:03 AM

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Lashandra

3 months ago

Hmm, E) re-introduction? Maybe they're trying to trick us. I'm sticking with the good old C) maturity option.

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Lazaro

2 months ago

I'm not sure about E) re-introduction, but C) maturity does seem like a common choice.

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Dean

2 months ago

I think E) re-introduction could also make sense in certain cases.

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Cassie

2 months ago

I agree with you, C) maturity seems like the safest bet.

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Han

3 months ago

A) introduction? Nah, that's when you need to create awareness, not just remind people. I'm going with C) maturity.

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Barabara

27 days ago

Re-introduction could be a good time to use reminder advertising to remind customers of the product's return to the market.

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Desmond

29 days ago

Extinction seems like the wrong time to use reminder advertising, don't you think?

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Jeff

1 months ago

I think it could also be used during the growth stage to reinforce the brand's presence in the market.

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Wava

1 months ago

I agree, reminder advertising is important during the maturity stage to maintain customer loyalty.

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Pamela

1 months ago

I'm leaning towards maturity as well, it just makes the most sense for reminder advertising.

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Lorrine

1 months ago

I think it's definitely not during the introduction stage, that's when you need to educate people about the product.

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Arlie

2 months ago

Yeah, that's when the product is well-known and you want to keep it top of mind for consumers.

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Mariann

2 months ago

I agree, reminder advertising is more effective during the maturity stage.

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Carissa

3 months ago

I'm not sure, but I think it could also be during the growth stage to maintain momentum.

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Emogene

3 months ago

B) growth seems like the most logical answer. Reminder ads are often used to keep the product top-of-mind as it gains popularity.

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Felicitas

2 months ago

Yes, it's important to keep the product in the minds of consumers as it continues to gain traction.

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Dona

3 months ago

I agree, reminder ads can help maintain momentum during the growth stage.

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Tula

3 months ago

D) extinction? Really? Who would use reminder ads for a product that's about to become extinct? This question is a bit too easy, don't you think?

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Jennie

2 months ago

E) re-introduction

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Madelyn

2 months ago

C) maturity

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Mollie

2 months ago

B) growth

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Hubert

2 months ago

A) introduction

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Jeannine

3 months ago

I agree with Yolande, it makes sense to remind customers about the product during that stage.

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Yolande

3 months ago

I think firms use reminder advertising during the maturity stage.

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Sabra

3 months ago

I think the answer is C) maturity. Reminder advertising is used to maintain brand awareness during the mature stage of the product lifecycle.

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