AMA PCM Exam - Topic 4 Question 68 Discussion

Actual exam question for AMA's PCM exam

Question #: 68
Topic #: 4

Resolve surveys 20,000 households that own a TV. The results of this survey indicate that an advertisement for a retail store was watched 360,000 times during a period of three days. The same advertisement was watched at least once by 30,000 people. What is the average frequency of the advertisement?

A30,000

B360,000

C12

D10,000

E1.5

Show Suggested Answer

Suggested Answer: C

by Blair at Apr 03, 2023, 08:14 PM

Limited Time Offer

25%

Off

Get Premium PCM Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Yolando

8 months ago

10,000 seems way off, right?

upvoted 0 times

...

Kerry

8 months ago

Definitely 30,000 people saw it at least once.

upvoted 0 times

...

Catarina

9 months ago

Wait, how does that add up?

upvoted 0 times

...

Doug

9 months ago

I think the average frequency is 12.

upvoted 0 times

...

Melissa

9 months ago

The ad was watched 360,000 times!

upvoted 0 times

...

Deeanna

9 months ago

I believe the average frequency is 12, but I’m not completely confident. It seems like a straightforward calculation, though!

upvoted 0 times

...

Ronny

9 months ago

I'm a bit confused about whether we should consider the total households or just the viewers. I feel like I might have mixed that up in my studies.

upvoted 0 times

...

Alexis

9 months ago

I remember a practice question where we had to find the frequency too, and I think it was similar to this one. Maybe we just need to divide 360,000 by 30,000?

upvoted 0 times

...

Alpha

9 months ago

I think the average frequency is calculated by dividing the total views by the number of unique viewers, but I'm not entirely sure how to set that up correctly.

upvoted 0 times

...

Reita

9 months ago

Okay, let me see if I can break this down. The editors want a thorough description of the procedures, so that suggests the technological dimension, which emphasizes the precise application of behavior analysis techniques. I think that's the best fit for this question.

upvoted 0 times

...

Mari

9 months ago

This question seems a bit tricky. I'll need to read through the options carefully to figure out which one is wrong.

upvoted 0 times

...

Lonny

9 months ago

Okay, I've got a few ideas here. Let me think through the steps to ensure I cover all the bases.

upvoted 0 times

...

Elsa

9 months ago

I believe Expressway Control is the traversal server in the DMZ, which feels like a key point, but I'm torn between that and the traversal zone requirement.

upvoted 0 times

...

Leonor

9 months ago

Hmm, I'm a bit unsure about this one. The options cover a range of potential benefits, but I'm not sure I fully understand how they all relate to the Triple Bottom Line approach.

upvoted 0 times

...

Delfina

10 months ago

I think Azure Private Link is the way to go here. It allows you to connect to Azure SQL databases privately without exposing them to the internet.

upvoted 0 times

...

Brunilda

1 year ago

This question is a real head-scratcher, but I think I've got it figured out. The answer is C) 12, because 12 is the average frequency of the ad, and that's the only option that makes sense. Unless, of course, the question is just a trick to see if we can resist the temptation to choose the largest number, which would be B) 360,000. But I'm sticking with C) 12, because I'm not falling for any of those reverse psychology mind games!

upvoted 0 times

Melissa

1 year ago

Definitely, it's easy to get tricked by the numbers if you're not careful.

upvoted 0 times

...

Josphine

1 year ago

Yeah, I agree. It's important to pay attention to the details in these questions.

upvoted 0 times

...

Phil

1 year ago

I think you're right, C) 12 does make sense as the average frequency of the ad.

upvoted 0 times

...

Howard

1 year ago

E) 1.5 is the way to go. If 30,000 people watched the ad and there were a total of 360,000 views, then the average frequency must be 360,000 / 30,000 = 1.5 views per person.

upvoted 0 times

Josephine

1 year ago

Definitely E) 1.5, the math checks out.

upvoted 0 times

...

Helga

1 year ago

Yeah, that makes sense. It's the average views per person.

upvoted 0 times

...

Jerry

1 year ago

I think the answer is E) 1.5

upvoted 0 times

...

Xuan

1 year ago

I'm going with B) 360,000. The question clearly states that the ad was watched 360,000 times, so that has to be the average frequency.

upvoted 0 times

Corazon

1 year ago

I agree with B) 360,000. It seems like the most logical choice based on the data provided.

upvoted 0 times

...

Elina

1 year ago

I'm going with A) 30,000. The average frequency is calculated by dividing the total number of views by the number of people who watched it at least once.

upvoted 0 times

...

Henriette

1 year ago

I think the answer is B) 360,000 as well. It makes sense based on the information given.

upvoted 0 times

...

Tran

1 year ago

D) 10,000 seems like the correct answer to me. The survey covered 20,000 households, so the average frequency would be 360,000 / 20,000 = 10,000 views.

upvoted 0 times

Lyda

1 year ago

E) 1.5

upvoted 0 times

...

Benton

1 year ago

Yes, D) 10,000 is correct. The average frequency is calculated by dividing the total views by the number of households surveyed.

upvoted 0 times

...

Raylene

1 year ago

D) 10,000

upvoted 0 times

...

Paola

1 year ago

A) 30,000

upvoted 0 times

...

Timothy

1 year ago

Exactly, so the correct answer is D) 10,000.

upvoted 0 times

...

Beata

1 year ago

So, 360,000 views divided by 20,000 households gives us 10,000 views per household on average.

upvoted 0 times

...

Nelida

1 year ago

Yes, that makes sense. The average frequency is calculated by dividing total views by the number of households surveyed.

upvoted 0 times

...

Marti

1 year ago

I think the answer is D) 10,000.

upvoted 0 times

...

Rosann

1 year ago

I'm not sure, but I think the average frequency is calculated by dividing total views by total viewers, so it should be C) 12.

upvoted 0 times

...

Stevie

1 year ago

I agree with Isaiah, because the advertisement was watched 360,000 times by 30,000 people.

upvoted 0 times

...

Graham

1 year ago

I think the answer is C) 12. If 30,000 people watched the ad at least once, and the total number of views was 360,000, then the average frequency of the ad must be 12 views per person.

upvoted 0 times