AMA Exam PCM Topic 4 Question 68 Discussion

Actual exam question for AMA's PCM exam

Question #: 68
Topic #: 4

[All PCM Questions]

Resolve surveys 20,000 households that own a TV. The results of this survey indicate that an advertisement for a retail store was watched 360,000 times during a period of three days. The same advertisement was watched at least once by 30,000 people. What is the average frequency of the advertisement?

A30,000

B360,000

C12

D10,000

E1.5

Show Suggested Answer

Suggested Answer: C

by Blair at Apr 03, 2023, 08:14 PM

Limited Time Offer

25%

Off

Get Premium PCM Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Brunilda

20 days ago

This question is a real head-scratcher, but I think I've got it figured out. The answer is C) 12, because 12 is the average frequency of the ad, and that's the only option that makes sense. Unless, of course, the question is just a trick to see if we can resist the temptation to choose the largest number, which would be B) 360,000. But I'm sticking with C) 12, because I'm not falling for any of those reverse psychology mind games!

upvoted 0 times

...

Howard

26 days ago

E) 1.5 is the way to go. If 30,000 people watched the ad and there were a total of 360,000 views, then the average frequency must be 360,000 / 30,000 = 1.5 views per person.

upvoted 0 times

Helga

9 days ago

Yeah, that makes sense. It's the average views per person.

upvoted 0 times

...

Jerry

15 days ago

I think the answer is E) 1.5

upvoted 0 times

...

Xuan

1 months ago

I'm going with B) 360,000. The question clearly states that the ad was watched 360,000 times, so that has to be the average frequency.

upvoted 0 times

Henriette

7 days ago

I think the answer is B) 360,000 as well. It makes sense based on the information given.

upvoted 0 times

...

Tran

1 months ago

D) 10,000 seems like the correct answer to me. The survey covered 20,000 households, so the average frequency would be 360,000 / 20,000 = 10,000 views.

upvoted 0 times

Marti

13 days ago

I think the answer is D) 10,000.

upvoted 0 times

...

Rosann

2 months ago

I'm not sure, but I think the average frequency is calculated by dividing total views by total viewers, so it should be C) 12.

upvoted 0 times

...

Stevie

2 months ago

I agree with Isaiah, because the advertisement was watched 360,000 times by 30,000 people.

upvoted 0 times

...

Graham

2 months ago

I think the answer is C) 12. If 30,000 people watched the ad at least once, and the total number of views was 360,000, then the average frequency of the ad must be 12 views per person.

upvoted 0 times