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AMA PCM Exam - Topic 3 Question 90 Discussion

Actual exam question for AMA's PCM exam
Question #: 90
Topic #: 3
[All PCM Questions]

A Macy's manager designs the casual clothing department such that one of Macy's private label pairs of jeans, priced at $24.99, is positioned next to a national brand of jeans, such as Levis, priced at $39.99. What is the manager attempting to accomplish?

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Suggested Answer: C

by Delsie at Jun 22, 2024, 10:12 AM

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Tamekia
3 months ago
Not sure if this really works, though.
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Sang
3 months ago
Totally agree, it's all about making that $39.99 look better!
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Emogene
3 months ago
Wait, isn't $24.99 still pretty high for private label?
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Lonny
4 months ago
I think it's more about prestige pricing.
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Marylyn
4 months ago
That's definitely reference pricing!
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Alpha
4 months ago
I practiced a question like this before, and I think it was about everyday low prices. But now I'm leaning towards reference pricing instead.
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Jesusita
4 months ago
This feels like it could be related to prestige pricing, but I don't think that's right since the private label is cheaper.
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Wilda
4 months ago
I'm not entirely sure, but I remember something about odd-even pricing. Maybe the $24.99 price is meant to seem more appealing?
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Nakita
5 months ago
I think the manager is using reference pricing since the private label jeans are next to the more expensive Levis. It helps customers compare prices.
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Maryln
5 months ago
I feel pretty confident about this one. The manager is using an everyday low prices strategy, positioning the private label as an affordable alternative to the more expensive national brand. The key is the price difference between the two.
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Amie
5 months ago
This seems like a tricky one. I'm not totally sure if it's a reference pricing or prestige pricing strategy. I'll have to review my notes on pricing tactics to make sure I choose the right answer.
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Yuki
5 months ago
Hmm, I'm a little unsure about this one. The question mentions positioning the private label next to the national brand, so maybe it's trying to create a prestige pricing effect? I'll have to think this through a bit more.
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Cyndy
5 months ago
This seems like a straightforward pricing strategy question. I think the manager is trying to use a reference pricing strategy, where the higher-priced national brand acts as a reference point to make the private label jeans seem like a better value.
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Vanesa
5 months ago
Okay, I've got it! The manager is using an odd-even pricing strategy, where the $24.99 private label jeans are priced just below the $39.99 national brand. This makes the private label seem like a better deal.
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Galen
5 months ago
I'm a little unsure about this one. I'll need to review my notes and see if I can recall the information related to the final accreditation decision.
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Lashon
5 months ago
I think OPSWAT was important in some practice questions! Maybe it's better to use it for the application posture condition?
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Tabetha
5 months ago
I remember we covered false imprisonment in class, but I'm a bit unsure if it specifically applies to security personnel.
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Dona
5 months ago
I believe it's C for event, but I guess it depends on how we interpret "outcome."
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Kenneth
9 months ago
Reference pricing all the way! Although I'm curious if the Macy's jeans are actually any good. Maybe I should just splurge on the Levi's...
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Lavera
8 months ago
D: It's all about perception, but sometimes the private label brands surprise you.
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Alishia
8 months ago
C: I'm tempted to go for the Levi's though, they must be better quality.
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Royce
8 months ago
B: Yeah, they want customers to compare the prices and see the Macy's jeans as a good deal.
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Amber
9 months ago
A: I think the manager is using the reference pricing strategy.
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Jimmie
10 months ago
Hmm, reference pricing, of course. Although I do wonder if the manager gets a commission for selling more of the Macy's brand. Just sayin'.
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Christoper
10 months ago
I can't believe anyone would think this is anything other than reference pricing. It's so obvious!
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Catalina
8 months ago
C: Definitely, it's all about influencing customers' perception of value.
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Merri
8 months ago
B: Yeah, it's a common strategy to make the private label jeans seem like a better deal.
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Izetta
9 months ago
A: I think the manager is using reference pricing.
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Lelia
10 months ago
Definitely the reference pricing strategy. They're trying to make the Macy's jeans look like a steal next to the Levi's.
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Jules
9 months ago
C: I always fall for that trick, thinking I'm getting a bargain!
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Xenia
9 months ago
B: Yeah, they want us to see the Macy's jeans as a great deal compared to the Levis.
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Marsha
9 months ago
A: I think it's definitely the reference pricing strategy.
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Johnathon
11 months ago
I'm not sure, but it could also be a special-event pricing strategy to attract customers with the lower price.
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Marya
11 months ago
The manager is using reference pricing to make the Macy's private label jeans seem like a better deal compared to the more expensive national brand. Smart move!
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Rebbecca
9 months ago
D: I agree, it makes me feel like I'm getting a great deal on the private label jeans.
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Emilio
10 months ago
C: It's definitely a smart strategy by the manager to use reference pricing.
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Sabra
10 months ago
B: Yeah, I always go for the cheaper option when I see them next to a more expensive brand.
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Devorah
10 months ago
A: Wow, these Macy's jeans are such a steal compared to the Levis!
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Wilda
11 months ago
I agree with Willetta, it's all about positioning the private label next to a higher-priced national brand to make the private label seem like a better deal.
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Willetta
11 months ago
I think the manager is trying to use the reference pricing strategy.
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