AMA PCM Exam - Topic 3 Question 90 Discussion

Actual exam question for AMA's PCM exam

Question #: 90
Topic #: 3

A Macy's manager designs the casual clothing department such that one of Macy's private label pairs of jeans, priced at $24.99, is positioned next to a national brand of jeans, such as Levis, priced at $39.99. What is the manager attempting to accomplish?

AEveryday low prices strategy

BOdd-even pricing strategy

CPrestige pricing strategy

DSpecial-event pricing strategy

EReference pricing strategy

Show Suggested Answer

Suggested Answer: C

by Delsie at Jun 22, 2024, 10:12 AM

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Tamekia

7 months ago

Not sure if this really works, though.

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Sang

8 months ago

Totally agree, it's all about making that $39.99 look better!

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Emogene

8 months ago

Wait, isn't $24.99 still pretty high for private label?

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Lonny

8 months ago

I think it's more about prestige pricing.

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Marylyn

8 months ago

That's definitely reference pricing!

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Alpha

9 months ago

I practiced a question like this before, and I think it was about everyday low prices. But now I'm leaning towards reference pricing instead.

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Jesusita

9 months ago

This feels like it could be related to prestige pricing, but I don't think that's right since the private label is cheaper.

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Wilda

9 months ago

I'm not entirely sure, but I remember something about odd-even pricing. Maybe the $24.99 price is meant to seem more appealing?

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Nakita

9 months ago

I think the manager is using reference pricing since the private label jeans are next to the more expensive Levis. It helps customers compare prices.

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Maryln

9 months ago

I feel pretty confident about this one. The manager is using an everyday low prices strategy, positioning the private label as an affordable alternative to the more expensive national brand. The key is the price difference between the two.

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Amie

9 months ago

This seems like a tricky one. I'm not totally sure if it's a reference pricing or prestige pricing strategy. I'll have to review my notes on pricing tactics to make sure I choose the right answer.

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Yuki

9 months ago

Hmm, I'm a little unsure about this one. The question mentions positioning the private label next to the national brand, so maybe it's trying to create a prestige pricing effect? I'll have to think this through a bit more.

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Cyndy

9 months ago

This seems like a straightforward pricing strategy question. I think the manager is trying to use a reference pricing strategy, where the higher-priced national brand acts as a reference point to make the private label jeans seem like a better value.

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Vanesa

9 months ago

Okay, I've got it! The manager is using an odd-even pricing strategy, where the $24.99 private label jeans are priced just below the $39.99 national brand. This makes the private label seem like a better deal.

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Galen

9 months ago

I'm a little unsure about this one. I'll need to review my notes and see if I can recall the information related to the final accreditation decision.

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Lashon

9 months ago

I think OPSWAT was important in some practice questions! Maybe it's better to use it for the application posture condition?

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Tabetha

9 months ago

I remember we covered false imprisonment in class, but I'm a bit unsure if it specifically applies to security personnel.

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Dona

10 months ago

I believe it's C for event, but I guess it depends on how we interpret "outcome."

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Kenneth

1 year ago

Reference pricing all the way! Although I'm curious if the Macy's jeans are actually any good. Maybe I should just splurge on the Levi's...

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Lavera

1 year ago

D: It's all about perception, but sometimes the private label brands surprise you.

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Alishia

1 year ago

C: I'm tempted to go for the Levi's though, they must be better quality.

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Royce

1 year ago

B: Yeah, they want customers to compare the prices and see the Macy's jeans as a good deal.

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Amber

1 year ago

A: I think the manager is using the reference pricing strategy.

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Jimmie

1 year ago

Hmm, reference pricing, of course. Although I do wonder if the manager gets a commission for selling more of the Macy's brand. Just sayin'.

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Christoper

1 year ago

I can't believe anyone would think this is anything other than reference pricing. It's so obvious!

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Catalina

1 year ago

C: Definitely, it's all about influencing customers' perception of value.

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Merri

1 year ago

B: Yeah, it's a common strategy to make the private label jeans seem like a better deal.

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Izetta

1 year ago

A: I think the manager is using reference pricing.

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Lelia

1 year ago

Definitely the reference pricing strategy. They're trying to make the Macy's jeans look like a steal next to the Levi's.

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Jules

1 year ago

C: I always fall for that trick, thinking I'm getting a bargain!

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Xenia

1 year ago

B: Yeah, they want us to see the Macy's jeans as a great deal compared to the Levis.

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Marsha

1 year ago

A: I think it's definitely the reference pricing strategy.

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Johnathon

1 year ago

I'm not sure, but it could also be a special-event pricing strategy to attract customers with the lower price.

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Marya

1 year ago

The manager is using reference pricing to make the Macy's private label jeans seem like a better deal compared to the more expensive national brand. Smart move!

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Rebbecca

1 year ago

D: I agree, it makes me feel like I'm getting a great deal on the private label jeans.

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Emilio

1 year ago

C: It's definitely a smart strategy by the manager to use reference pricing.

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Sabra

1 year ago

B: Yeah, I always go for the cheaper option when I see them next to a more expensive brand.

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Devorah

1 year ago

A: Wow, these Macy's jeans are such a steal compared to the Levis!

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Wilda

1 year ago

I agree with Willetta, it's all about positioning the private label next to a higher-priced national brand to make the private label seem like a better deal.

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Willetta

1 year ago

I think the manager is trying to use the reference pricing strategy.

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