AMA Exam PCM Topic 3 Question 90 Discussion

Actual exam question for AMA's PCM exam

Question #: 90
Topic #: 3

[All PCM Questions]

A Macy's manager designs the casual clothing department such that one of Macy's private label pairs of jeans, priced at $24.99, is positioned next to a national brand of jeans, such as Levis, priced at $39.99. What is the manager attempting to accomplish?

AEveryday low prices strategy

BOdd-even pricing strategy

CPrestige pricing strategy

DSpecial-event pricing strategy

EReference pricing strategy

Show Suggested Answer

Suggested Answer: C

by Delsie at Jun 22, 2024, 10:12 AM

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Johnathon

8 days ago

I'm not sure, but it could also be a special-event pricing strategy to attract customers with the lower price.

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Marya

8 days ago

The manager is using reference pricing to make the Macy's private label jeans seem like a better deal compared to the more expensive national brand. Smart move!

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Wilda

9 days ago

I agree with Willetta, it's all about positioning the private label next to a higher-priced national brand to make the private label seem like a better deal.

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Willetta

10 days ago

I think the manager is trying to use the reference pricing strategy.

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