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AMA Exam PCM Topic 3 Question 90 Discussion

Actual exam question for AMA's PCM exam
Question #: 90
Topic #: 3
[All PCM Questions]

A Macy's manager designs the casual clothing department such that one of Macy's private label pairs of jeans, priced at $24.99, is positioned next to a national brand of jeans, such as Levis, priced at $39.99. What is the manager attempting to accomplish?

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Suggested Answer: C

by Delsie at Jun 22, 2024, 10:12 AM

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Kenneth
2 months ago
Reference pricing all the way! Although I'm curious if the Macy's jeans are actually any good. Maybe I should just splurge on the Levi's...
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Lavera
10 days ago
D: It's all about perception, but sometimes the private label brands surprise you.
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Alishia
16 days ago
C: I'm tempted to go for the Levi's though, they must be better quality.
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Royce
24 days ago
B: Yeah, they want customers to compare the prices and see the Macy's jeans as a good deal.
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Amber
2 months ago
A: I think the manager is using the reference pricing strategy.
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Jimmie
2 months ago
Hmm, reference pricing, of course. Although I do wonder if the manager gets a commission for selling more of the Macy's brand. Just sayin'.
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Christoper
2 months ago
I can't believe anyone would think this is anything other than reference pricing. It's so obvious!
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Catalina
20 days ago
C: Definitely, it's all about influencing customers' perception of value.
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Merri
22 days ago
B: Yeah, it's a common strategy to make the private label jeans seem like a better deal.
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Izetta
1 months ago
A: I think the manager is using reference pricing.
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Lelia
2 months ago
Definitely the reference pricing strategy. They're trying to make the Macy's jeans look like a steal next to the Levi's.
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Jules
2 months ago
C: I always fall for that trick, thinking I'm getting a bargain!
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Xenia
2 months ago
B: Yeah, they want us to see the Macy's jeans as a great deal compared to the Levis.
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Marsha
2 months ago
A: I think it's definitely the reference pricing strategy.
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Johnathon
3 months ago
I'm not sure, but it could also be a special-event pricing strategy to attract customers with the lower price.
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Marya
3 months ago
The manager is using reference pricing to make the Macy's private label jeans seem like a better deal compared to the more expensive national brand. Smart move!
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Rebbecca
2 months ago
D: I agree, it makes me feel like I'm getting a great deal on the private label jeans.
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Emilio
3 months ago
C: It's definitely a smart strategy by the manager to use reference pricing.
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Sabra
3 months ago
B: Yeah, I always go for the cheaper option when I see them next to a more expensive brand.
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Devorah
3 months ago
A: Wow, these Macy's jeans are such a steal compared to the Levis!
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Wilda
3 months ago
I agree with Willetta, it's all about positioning the private label next to a higher-priced national brand to make the private label seem like a better deal.
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Willetta
3 months ago
I think the manager is trying to use the reference pricing strategy.
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