AMA Exam PCM Topic 2 Question 100 Discussion

Actual exam question for AMA's PCM exam

Question #: 100
Topic #: 2

[All PCM Questions]

The second stage of the AIDA model is _____.

AIntention

BInterest

CIntroduction

DIMC

EInsistence

Show Suggested Answer

Suggested Answer: B

by Odelia at Sep 16, 2024, 08:45 AM

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Leontine

19 days ago

B) Interest, no doubt. The model is designed to make the customer go 'ooh, I want that!' *giggles*

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Lonny

1 months ago

Wait, is it E) Insistence? I feel like the second stage is all about convincing the customer to take action. *scratches head*

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Lavelle

18 days ago

A) Intention

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Teresita

1 months ago

Easy peasy, it's B) Interest. I remember learning this in my marketing class. The AIDA model is all about the customer journey.

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Jaime

8 days ago

B) Interest

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Casie

1 months ago

Yes, you're right. The AIDA model helps guide customers from awareness to making a purchase.

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Lyla

1 months ago

I agree, it's B) Interest. That's when you capture the customer's attention.

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Junita

2 months ago

Hmm, I thought it was D) IMC. Isn't that the whole point of the AIDA model, to integrate the marketing communication strategy?

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Gracia

2 months ago

I'm not sure, but I think it's C) Introduction, to introduce the product or service to the audience.

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Carline

2 months ago

I agree with Francisca, because after grabbing attention, the next step is to generate interest.

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Ilona

2 months ago

B) Interest, of course! The AIDA model is all about capturing the consumer's attention and then building their interest.

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Lashaunda

7 days ago

D) IMC is important too, but Interest is what drives action.

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Chaya

12 days ago

C) The Introduction sets the stage, but Interest is what keeps them hooked.

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Melynda

26 days ago

B) Yes, without interest, the consumer may lose focus and move on.

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Merissa

27 days ago

A) Interest is crucial in the AIDA model to keep the consumer engaged.

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Francisca

2 months ago

I think the answer is B) Interest.

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