AMA Exam PCM Topic 1 Question 64 Discussion

Actual exam question for AMA's Professional Certified Marketer exam

Question #: 64
Topic #: 1

Which of the following aspects is directly responsible for determining the zone of tolerance of customers?

AThe brand awareness of a product

BThe breadth of the product mix

CThe importance of each service quality dimension

DThe complexity of the product or service

EThe type of labeling used

Show Suggested Answer

Suggested Answer: C

by Paz at Jan 11, 2023, 03:47 AM

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