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Adobe Exam AD0-E602 Topic 1 Question 8 Discussion

Actual exam question for Adobe's AD0-E602 exam
Question #: 8
Topic #: 1
[All AD0-E602 Questions]

Before using Adobe Real-Time CDR a telecommunications company was directly uploading a segment of likely-to-churn customers from SalesForce Marketing Cloud into Facebook for its social campaigns every 7 days. Now, the company can stream this data into RTCDP for segmentation and share with the Facebook connector in near real-time.

Which two metrics can be tracked to calculate the value of RTCDP for this customer? (Choose two.)

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Contribute your Thoughts:

Harrison
2 hours ago
Real-time data? Segmentation? Bring it on! This is the stuff that marketing dreams are made of. I'm going with B and C.
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Pamella
3 days ago
C'mon, the answer is clearly CPM and CPA. That's the bread and butter of any social campaign analytics.
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Ressie
10 days ago
I believe CPM and Time-to-market are also important metrics to consider in this case.
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Lonny
17 days ago
I agree with Nichelle, those two metrics are important for measuring the value of RTCDP.
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Nichelle
18 days ago
I think CPA and AOV can be tracked to calculate the value of RTCDP.
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