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Adobe AD0-E602 Exam

Exam Name: Adobe Real-Time CDP Business Practitioner Professional
Exam Code: AD0-E602
Related Certification(s): Adobe Real-Time CDP Certification
Certification Provider: Adobe
Number of AD0-E602 practice questions in our database: 50 (updated: Jun. 13, 2024)
Expected AD0-E602 Exam Topics, as suggested by Adobe :
  • Topic 1: Segments and activation: This exam section deals with how to create segments and activate destinations, set up new destinations, and deploy concepts required to target identities in destinations.
  • Topic 2: Privacy and data governance: In this section of the exam, the topics that are covered include the demonstration of an understanding of DULE policies and their impacts on data availability at destinations. This also ensures that privacy and data compliance strategies are practiced.
  • Topic 3: Business analysis: This particular section of the exam deals with topics such as how to identify use cases that tie back to business KPIs, doing data analysis on customer segments in the platform, and showing an understanding of data flow concepts.
  • Topic 4: Schemas and profiles: In this section of the exam, the understanding of topics is measured such as the Adobe Experience Platform concepts and how to utilize profile features.
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Free Adobe AD0-E602 Exam Actual Questions

Note: Premium Questions for AD0-E602 were last updated On Jun. 13, 2024 (see below)

Question #2

What is an example of a profile namespace?

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Correct Answer: B

An example of a profile namespace is email. A profile namespace is a type or source of identity value that is used to identify a customer across different data sources. Email is a predefined profile namespace that represents the email address of a customer. Other examples of profile namespaces are Phone Number, ECID, or CRM ID

Question #4

An outdoor retailer and Adobe Real-Time CDP customer tries to create a segment that identifies females who browsed camping supplies on its website. The retailer first selected experience events of users who have visited campaign supply product pages in the past 30 days. The initial size of the segment was 450,000 profiles. However, when the retailer AND'd the gender attribute from its loyalty system, the size of the segment dropped to only 7;000 profiles.

What is the most likely explanation for this dramatic drop in segment size?

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Correct Answer: D

The most likely explanation for the dramatic drop in segment size is that the majority of browsers on the website are not authenticated. This means that they do not have a loyalty account or a unique identifier that can be matched with the gender attribute from the loyalty system. Therefore, they are excluded from the segment that ANDs the gender attribute with the browsing behavior. To increase the segment size, the retailer could use other methods to identify or infer the gender of anonymous browsers, such as cookies, device IDs, or third-party data.

Question #5

A publication who is an Adobe Real-Time CDP customer wants to reach users who filled out different forms to subscribe to newsletters on their site. When they create one segment of form 1 the size is 5,000 profiles. When they create a second segment of people who filled out form 2 the size is 10,000 profiles. However, when they create a segment that includes form 1 OR form 2, the number of subscribers is 12,000.

What explains why the segment size which includes both forms is 12,000?

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Correct Answer: C

The explanation for why the segment size which includes both forms is 12,000 is that 3,000 people filled out both form 1 and form 2. This can be derived from the following formula:

Segment size of form 1 OR form 2 = Segment size of form 1 + Segment size of form 2 - Segment size of form 1 AND form 2

Plugging in the given numbers, we get:

12,000 = 5,000 + 10,000 - Segment size of form 1 AND form 2

Solving for Segment size of form 1 AND form 2, we get:

Segment size of form 1 AND form 2 = 3,000

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