Adobe AD0-E602 Exam

Certification Provider: Adobe

Exam Name: Adobe Real-Time CDP Business Practitioner Professional

Number of questions in our database: 50

Exam Version: Sep. 15, 2023

AD0-E602 Exam Official Topics:

Topic 1: Single Topic

Free Adobe AD0-E602 Exam Actual Questions

The questions for AD0-E602 were last updated On Sep. 15, 2023

Question #1

A Data Steward was recently hired to ensure data governance for a large insurance company. Which two roles will be part of their main job assignment? (Choose two.)

AUse data to design new customer experiences.

BCreating data policies and applying them to datasets and fields.

CCreating batch integrations and data schemas.

DReviewing data, datasets, and data samples to apply and manage metadata usage labeling.

Reveal Solution

Correct Answer: B, D

According to the Adobe documentation, a Data Steward is a role that is responsible for ensuring data quality, compliance, and governance across the organization. Some of the main tasks of a Data Steward include creating data policies and applying them to datasets and fields, reviewing data, datasets, and data samples to apply and manage metadata usage labeling, monitoring data quality issues and resolving them, etc. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/home.html?lang=en#roles

Question #2

A client asks a Real-Time CDP Business Practitioner to use a schema in the Real-Time Customer Profile. Which identity must the practitioner set?

APrimary identity

BSecondary identity

CIdentity class

Reveal Solution

Correct Answer: A

According to the Adobe documentation, primary identity is an identity that must be set in a schema in order to use it in Real-Time Customer Profile. Primary identity is an identity that uniquely identifies each profile within a dataset and across datasets within a tenant. Primary identity can be either predefined or custom, but it must have cardinality of one-to-one or many-to-one. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/identity-service/schema.html?lang=en#primary-identity

Question #3

A banking and insurance company has "memberid" as the unique user id for customers who land on their website from Google organic search and authenticate.

Which namespace is recommended to fetch profiles for known customers?

ACustom namespace for memberid

BCustom namespace for Google Click ID

CCustomer namespace for authenticated id

Reveal Solution

Correct Answer: C

According to the Adobe documentation, a custom namespace is a namespace that is created by the user to define a specific type or source of identity value that is not available in the predefined namespaces. A custom namespace for memberid would be recommended to fetch profiles for known customers who land on their website from Google organic search and authenticate, because memberid is a unique user id that is specific to this use case and not covered by any predefined namespace. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/identity-service/namespace.html?lang=en#custom-namespaces

Question #4

A client asks a Real-Time CDP Business Practitioner to use a schema in the Real-Time Customer Profile. Which identity must the practitioner set?

APrimary identity

BSecondary identity

CIdentity class

Reveal Solution

Correct Answer: A

Question #5

A financial services company with Adobe real-time CDP is able to combine data sources from their branches and online tools in real time to create one combined segment of recent account openers.

Which two strategic use cases should the financial services company explore when activating this new segment? (Choose two.)

AInclude segment as a seed for lookalike modelling high LTV

BPersonalize their website to serve a message upselling account openers with an exclusive savings account offer

CTarget recent account openers with paid media campaigns advertising check order renewals

DReach new segment with an email campaign reminding openers to set up recurring deposits

Reveal Solution

Correct Answer: A, D

According to the Adobe documentation, lookalike modelling is a use-case that involves creating segments of high-value customers who share similar characteristics or behaviors and using them as seeds to find new prospects who are likely to have high lifetime value (LTV). This use-case could help the financial services company acquire more profitable customers by targeting them with relevant offers. Similarly, reaching the new segment with an email campaign reminding openers to set up recurring deposits is a use-case that involves creating segments of customers who have recently opened an account and encouraging them to take actions that increase their loyalty and retention. This use-case could help the financial services company increase customer satisfaction and revenue by offering them incentives and benefits for setting up recurring deposits. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/use-cases/lookalike-modeling.html?lang=en https://experienceleague.adobe.com/docs/experience-platform/segmentation/use-cases/customer-reengagement.html?lang=en

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