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Adobe AD0-E602 Exam - Topic 1 Question 27 Discussion

A retailer who is an Adobe Real-Time CDP (RTCDP) customer wants to understand the percentage split of different age groups who buy their athletic shoes to help inform which age group to reach in their next shoe marketing campaign.Which two steps should the retailer take to analyze their shoe segment in this way using RTCDP? (Choose two.)
C) Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis
A) Create multiple segments which OR each age group attribute with athletic shoe purchaser events
B) Divide the size of each age group segment into the total sum of all purchaser events to get percentage splits for analysis
D) Create multiple segments which AND each age group attribute with athletic shoe purchaser events

Adobe AD0-E602 Exam - Topic 1 Question 27 Discussion

Actual exam question for Adobe's AD0-E602 exam
Question #: 27
Topic #: 1
[All AD0-E602 Questions]

A retailer who is an Adobe Real-Time CDP (RTCDP) customer wants to understand the percentage split of different age groups who buy their athletic shoes to help inform which age group to reach in their next shoe marketing campaign.

Which two steps should the retailer take to analyze their shoe segment in this way using RTCDP? (Choose two.)

Show Suggested Answer Hide Answer
Suggested Answer: C

The explanation for why the segment size which includes both forms is 12,000 is that 3,000 people filled out both form 1 and form 2. This can be derived from the following formula:

Segment size of form 1 OR form 2 = Segment size of form 1 + Segment size of form 2 - Segment size of form 1 AND form 2

Plugging in the given numbers, we get:

12,000 = 5,000 + 10,000 - Segment size of form 1 AND form 2

Solving for Segment size of form 1 AND form 2, we get:

Segment size of form 1 AND form 2 = 3,000


by Karl at Jul 07, 2024, 05:26 PM

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Arlette
10 months ago
Surprised there's no mention of using filters for better insights!
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Johnetta
10 months ago
A seems unnecessary, just stick to B and C!
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Andrew
10 months ago
Wait, why would you use the total sum of purchaser events? Sounds off.
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Portia
10 months ago
Definitely agree with B, makes total sense!
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Craig
11 months ago
I think B and C are the right steps!
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Major
11 months ago
I definitely remember the importance of creating segments, but I’m not clear on whether we should combine them with AND or OR.
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Elvera
11 months ago
I feel like option C makes sense since it focuses on athletic shoe purchasers specifically, but I’m a bit confused about the total sum part.
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Theron
11 months ago
I think we practiced calculating percentages by dividing segments, but I can’t recall if it was total purchasers or just shoe purchasers.
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Justine
11 months ago
I remember we discussed segmenting by age groups, but I’m not sure if we should use OR or AND for the attributes.
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Ashton
11 months ago
I'm feeling pretty confident about this one. The question is asking for two steps, and I think the answer is to create the age group segments and then divide the size of each segment by the total athletic shoe purchases to get the percentage breakdown. Seems straightforward enough.
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Allene
11 months ago
Okay, I've got this. The key is to create segments for each age group, then divide the size of each segment by the total number of athletic shoe purchasers to get the percentage split. That way, we can see which age groups are driving the most sales.
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Mammie
11 months ago
Hmm, I'm a bit confused by the wording of the question. Do we need to create separate segments for each age group and then analyze them individually, or is there a way to combine the segments to get the overall percentage split? I'll need to think this through carefully.
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Dottie
11 months ago
This looks like a straightforward question about segmentation and analysis in RTCDP. I think the key is to create segments based on age groups and then analyze the percentage of each group that has purchased athletic shoes.
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Leslee
12 months ago
I'm a bit unsure about this one. I'll need to refer back to my notes on CUIC user roles to make sure I have the right information to answer this correctly.
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Emerson
12 months ago
I practiced a similar question recently, and I think it had to do with reconfiguring that route-policy to match all after the drop. That seems plausible here too.
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Yvette
12 months ago
I'm a bit unsure about this one; wasn't there a mention of binarization as a method too? But I feel like one-hot is more appropriate here.
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Annabelle
12 months ago
Hmm, I'm a bit unsure about this one. I know SWOT has internal and external factors, but I can't quite remember which ones are which. Let me think this through carefully.
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Cordelia
1 year ago
I bet the retailer is hoping to discover that their customers are all secretly superheroes who need athletic shoes to fight crime. That would be a pretty cool marketing angle.
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Wilda
1 year ago
D: Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis
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Karol
1 year ago
C: I bet that would be a unique marketing angle!
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Jaclyn
1 year ago
B: Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis
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Flo
1 year ago
A: Create multiple segments which OR each age group attribute with athletic shoe purchaser events
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Cordelia
1 year ago
I wonder if the retailer is trying to figure out if their customers are actually a bunch of centipedes in disguise. That would certainly change their marketing strategy!
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Rolf
1 year ago
C: I don't think the retailer is dealing with centipedes, just trying to analyze their customer demographics
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Josephine
1 year ago
B: Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis
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Alex
1 year ago
A: Create multiple segments which OR each age group attribute with athletic shoe purchaser events
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Arletta
1 year ago
This question is giving me flashbacks to my high school math class. Time to dust off those data analysis skills and see which options make the most sense.
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Samira
1 year ago
B) Divide the size of each age group segment into the total sum of all purchaser events to get percentage splits for analysis
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Karina
1 year ago
I think those two steps would be the most helpful in analyzing the age groups for the shoe segment.
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Denny
1 year ago
C) Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis
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Ronald
1 year ago
A) Create multiple segments which OR each age group attribute with athletic shoe purchaser events
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Michael
1 year ago
Exactly! That way they can get the percentage splits for analysis and target the right age group in their marketing campaign.
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Shayne
1 year ago
Yes, that makes sense. And they should divide the size of each age group segment by the total athletic shoe purchaser events.
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Silva
1 year ago
Ah, the age-old question of how to analyze shoe purchasing data. I hope the answer isn't something like 'divide the number of shoes by the number of feet' or 'create a segment for each individual shoe.'
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Selene
1 year ago
D: Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis
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Nadine
1 year ago
B: Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis
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Lakeesha
1 year ago
C: Create multiple segments which OR each age group attribute with athletic shoe purchaser events
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Daniel
1 year ago
A: Create multiple segments which OR each age group attribute with athletic shoe purchaser events
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Macy
1 year ago
B: Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis
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Milly
1 year ago
A: Create multiple segments which OR each age group attribute with athletic shoe purchaser events
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Michael
1 year ago
I think the retailer should create multiple segments for each age group.
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Felicitas
1 year ago
Exactly! That way they can get the percentage splits for analysis and target the right age group in their marketing campaign.
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Antonio
1 year ago
Alright, time to put on my analytical hat. I'm pretty sure I need to create segments and then do some math to get the percentage splits. Now, which combination of steps is the right one?
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Twanna
1 year ago
Okay, let's think this through. I'm guessing the answer involves segmenting the data and then analyzing the percentages. Hmm, let's see what the options say...
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Hubert
1 year ago
Yes, that makes sense. And they should divide the size of each age group segment by the total sum of athletic shoe purchaser events.
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Felicitas
1 year ago
I think the retailer should create multiple segments for each age group.
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