Adobe AD0-E602 Exam - Topic 1 Question 27 Discussion

Actual exam question for Adobe's AD0-E602 exam

Question #: 27
Topic #: 1

A retailer who is an Adobe Real-Time CDP (RTCDP) customer wants to understand the percentage split of different age groups who buy their athletic shoes to help inform which age group to reach in their next shoe marketing campaign.

Which two steps should the retailer take to analyze their shoe segment in this way using RTCDP? (Choose two.)

ACreate multiple segments which OR each age group attribute with athletic shoe purchaser events

BDivide the size of each age group segment into the total sum of all purchaser events to get percentage splits for analysis

CDivide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

DCreate multiple segments which AND each age group attribute with athletic shoe purchaser events

Show Suggested Answer

Suggested Answer: C

The explanation for why the segment size which includes both forms is 12,000 is that 3,000 people filled out both form 1 and form 2. This can be derived from the following formula:

Segment size of form 1 OR form 2 = Segment size of form 1 + Segment size of form 2 - Segment size of form 1 AND form 2

Plugging in the given numbers, we get:

12,000 = 5,000 + 10,000 - Segment size of form 1 AND form 2

Solving for Segment size of form 1 AND form 2, we get:

Segment size of form 1 AND form 2 = 3,000

by Karl at Jul 07, 2024, 05:26 PM

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Arlette

3 months ago

Surprised there's no mention of using filters for better insights!

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Johnetta

3 months ago

A seems unnecessary, just stick to B and C!

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Andrew

3 months ago

Wait, why would you use the total sum of purchaser events? Sounds off.

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Portia

4 months ago

Definitely agree with B, makes total sense!

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Craig

4 months ago

I think B and C are the right steps!

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Major

4 months ago

I definitely remember the importance of creating segments, but I’m not clear on whether we should combine them with AND or OR.

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Elvera

4 months ago

I feel like option C makes sense since it focuses on athletic shoe purchasers specifically, but I’m a bit confused about the total sum part.

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Theron

4 months ago

I think we practiced calculating percentages by dividing segments, but I can’t recall if it was total purchasers or just shoe purchasers.

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Justine

5 months ago

I remember we discussed segmenting by age groups, but I’m not sure if we should use OR or AND for the attributes.

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Ashton

5 months ago

I'm feeling pretty confident about this one. The question is asking for two steps, and I think the answer is to create the age group segments and then divide the size of each segment by the total athletic shoe purchases to get the percentage breakdown. Seems straightforward enough.

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Allene

5 months ago

Okay, I've got this. The key is to create segments for each age group, then divide the size of each segment by the total number of athletic shoe purchasers to get the percentage split. That way, we can see which age groups are driving the most sales.

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Mammie

5 months ago

Hmm, I'm a bit confused by the wording of the question. Do we need to create separate segments for each age group and then analyze them individually, or is there a way to combine the segments to get the overall percentage split? I'll need to think this through carefully.

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Dottie

5 months ago

This looks like a straightforward question about segmentation and analysis in RTCDP. I think the key is to create segments based on age groups and then analyze the percentage of each group that has purchased athletic shoes.

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Leslee

5 months ago

I'm a bit unsure about this one. I'll need to refer back to my notes on CUIC user roles to make sure I have the right information to answer this correctly.

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Emerson

5 months ago

I practiced a similar question recently, and I think it had to do with reconfiguring that route-policy to match all after the drop. That seems plausible here too.

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Yvette

5 months ago

I'm a bit unsure about this one; wasn't there a mention of binarization as a method too? But I feel like one-hot is more appropriate here.

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Annabelle

5 months ago

Hmm, I'm a bit unsure about this one. I know SWOT has internal and external factors, but I can't quite remember which ones are which. Let me think this through carefully.

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Cordelia

9 months ago

I bet the retailer is hoping to discover that their customers are all secretly superheroes who need athletic shoes to fight crime. That would be a pretty cool marketing angle.

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Wilda

8 months ago

D: Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

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Karol

8 months ago

C: I bet that would be a unique marketing angle!

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Jaclyn

8 months ago

B: Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

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Flo

9 months ago

A: Create multiple segments which OR each age group attribute with athletic shoe purchaser events

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Cordelia

10 months ago

I wonder if the retailer is trying to figure out if their customers are actually a bunch of centipedes in disguise. That would certainly change their marketing strategy!

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Rolf

8 months ago

C: I don't think the retailer is dealing with centipedes, just trying to analyze their customer demographics

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Josephine

9 months ago

B: Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

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Alex

9 months ago

A: Create multiple segments which OR each age group attribute with athletic shoe purchaser events

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Arletta

10 months ago

This question is giving me flashbacks to my high school math class. Time to dust off those data analysis skills and see which options make the most sense.

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Samira

9 months ago

B) Divide the size of each age group segment into the total sum of all purchaser events to get percentage splits for analysis

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Karina

9 months ago

I think those two steps would be the most helpful in analyzing the age groups for the shoe segment.

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Denny

10 months ago

C) Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

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Ronald

10 months ago

A) Create multiple segments which OR each age group attribute with athletic shoe purchaser events

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Michael

10 months ago

Exactly! That way they can get the percentage splits for analysis and target the right age group in their marketing campaign.

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Shayne

11 months ago

Yes, that makes sense. And they should divide the size of each age group segment by the total athletic shoe purchaser events.

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Silva

11 months ago

Ah, the age-old question of how to analyze shoe purchasing data. I hope the answer isn't something like 'divide the number of shoes by the number of feet' or 'create a segment for each individual shoe.'

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Selene

9 months ago

D: Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

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Nadine

10 months ago

B: Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

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Lakeesha

10 months ago

C: Create multiple segments which OR each age group attribute with athletic shoe purchaser events

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Daniel

10 months ago

A: Create multiple segments which OR each age group attribute with athletic shoe purchaser events

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Macy

10 months ago

B: Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

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Milly

10 months ago

A: Create multiple segments which OR each age group attribute with athletic shoe purchaser events

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Michael

11 months ago

I think the retailer should create multiple segments for each age group.

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Felicitas

11 months ago

Exactly! That way they can get the percentage splits for analysis and target the right age group in their marketing campaign.

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Antonio

11 months ago

Alright, time to put on my analytical hat. I'm pretty sure I need to create segments and then do some math to get the percentage splits. Now, which combination of steps is the right one?

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Twanna

11 months ago

Okay, let's think this through. I'm guessing the answer involves segmenting the data and then analyzing the percentages. Hmm, let's see what the options say...

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Hubert

11 months ago

Yes, that makes sense. And they should divide the size of each age group segment by the total sum of athletic shoe purchaser events.

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Felicitas

11 months ago

I think the retailer should create multiple segments for each age group.

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