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Adobe Exam AD0-E602 Topic 1 Question 27 Discussion

Actual exam question for Adobe's AD0-E602 exam
Question #: 27
Topic #: 1
[All AD0-E602 Questions]

A retailer who is an Adobe Real-Time CDP (RTCDP) customer wants to understand the percentage split of different age groups who buy their athletic shoes to help inform which age group to reach in their next shoe marketing campaign.

Which two steps should the retailer take to analyze their shoe segment in this way using RTCDP? (Choose two.)

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Suggested Answer: C

The explanation for why the segment size which includes both forms is 12,000 is that 3,000 people filled out both form 1 and form 2. This can be derived from the following formula:

Segment size of form 1 OR form 2 = Segment size of form 1 + Segment size of form 2 - Segment size of form 1 AND form 2

Plugging in the given numbers, we get:

12,000 = 5,000 + 10,000 - Segment size of form 1 AND form 2

Solving for Segment size of form 1 AND form 2, we get:

Segment size of form 1 AND form 2 = 3,000


by Karl at Jul 07, 2024, 05:26 PM

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Michael
3 days ago
Exactly! That way they can get the percentage splits for analysis and target the right age group in their marketing campaign.
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Shayne
6 days ago
Yes, that makes sense. And they should divide the size of each age group segment by the total athletic shoe purchaser events.
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Silva
7 days ago
Ah, the age-old question of how to analyze shoe purchasing data. I hope the answer isn't something like 'divide the number of shoes by the number of feet' or 'create a segment for each individual shoe.'
upvoted 0 times
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Michael
8 days ago
I think the retailer should create multiple segments for each age group.
upvoted 0 times
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Felicitas
9 days ago
Exactly! That way they can get the percentage splits for analysis and target the right age group in their marketing campaign.
upvoted 0 times
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Antonio
9 days ago
Alright, time to put on my analytical hat. I'm pretty sure I need to create segments and then do some math to get the percentage splits. Now, which combination of steps is the right one?
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Twanna
10 days ago
Okay, let's think this through. I'm guessing the answer involves segmenting the data and then analyzing the percentages. Hmm, let's see what the options say...
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Hubert
11 days ago
Yes, that makes sense. And they should divide the size of each age group segment by the total sum of athletic shoe purchaser events.
upvoted 0 times
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Felicitas
14 days ago
I think the retailer should create multiple segments for each age group.
upvoted 0 times
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