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Adobe Exam AD0-E602 Topic 1 Question 21 Discussion

Actual exam question for Adobe's AD0-E602 exam
Question #: 21
Topic #: 1
[All AD0-E602 Questions]

A Real-Time CDP Business Practitioner has a client who wants to target audiences across Facebook. To send segments to this social destination, what are the first two steps they should take? (Choose two.)

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Suggested Answer: D

The most likely explanation for the dramatic drop in segment size is that the majority of browsers on the website are not authenticated. This means that they do not have a loyalty account or a unique identifier that can be matched with the gender attribute from the loyalty system. Therefore, they are excluded from the segment that ANDs the gender attribute with the browsing behavior. To increase the segment size, the retailer could use other methods to identify or infer the gender of anonymous browsers, such as cookies, device IDs, or third-party data.


by Layla at Apr 26, 2024, 08:38 PM

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Belen
17 days ago
Wait, we're supposed to target audiences on Facebook? I thought the whole point of social media was to ignore everyone and just post pictures of your lunch.
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Mary
2 days ago
B: Connect to the destination
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Delsie
3 days ago
A: Check Facebook account prerequisites
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Dorthy
28 days ago
I'm going with C) and D) too. Easy peasy, just connect and export. Though I do wonder if there's a secret 'Summon the Facebook algorithm gods' step we're missing...
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Marsha
14 days ago
A: I think the first step is to check Facebook account prerequisites.
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Francene
1 months ago
A) Check Facebook account prerequisites - good call! Gotta make sure everything is set up properly on the platform side first.
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Man
24 days ago
A) Check Facebook account prerequisites - definitely, it's important to have all the necessary requirements in place before moving forward.
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Maybelle
2 months ago
B) Confirm use cases for journey optimization? Hmm, I'm not sure that's relevant for this specific task. Seems like an extra step.
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Stefany
1 days ago
B) Confirm use cases for journey optimization? It's important to ensure the segments are optimized for the target audience.
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Alline
2 days ago
C) Connect to the destination
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Melynda
29 days ago
A) Check Facebook account prerequisites
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Tyisha
2 months ago
Definitely C) Connect to the destination and D) Export segment to destination. That's the logical sequence to get the data flowing to Facebook.
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Adolph
17 days ago
D) Export segment to destination
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Charlette
23 days ago
C) Connect to the destination
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Milly
2 months ago
That makes sense, we need to make sure the account is set up correctly before sending segments.
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Kristeen
2 months ago
Yes, and the second step is to connect to the destination.
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Milly
2 months ago
I think the first step is to check Facebook account prerequisites.
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