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Adobe Exam AD0-E559 Topic 8 Question 30 Discussion

Actual exam question for Adobe's AD0-E559 exam
Question #: 30
Topic #: 8
[All AD0-E559 Questions]

An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.

What is a best practice when creating a scoring model?

Show Suggested Answer Hide Answer
Suggested Answer: B, C

Two places to troubleshoot are to check to see if the smart campaign handling the registration has any members and to check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status. These checks will help Aya determine if there is any issue with her smart campaign logic or her program membership settings that prevented her from receiving the confirmation email.Checking if the confirmation email has the correct token or if the smart campaign is set to run every time or run once will not help Aya troubleshoot this issue, as they do not affect whether she receives the confirmation email or not.


by Daren at Aug 08, 2024, 12:05 AM

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Ronald
24 days ago
Option B is the clear winner here. Anything less would be like trying to hit a bullseye with a blindfold on. Time to put on our detective hats and crack the code of the perfect lead!
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Omer
30 days ago
Option B all the way! If the sales team can't identify the characteristics of their best customers, who can? I'm not sure the marketing team would be as in touch with that.
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Caitlin
1 months ago
Asking the marketing team is a good idea, but I wouldn't rely on that alone. They might have their own biases or opinions that don't align with what actually converts. Option B seems the most well-rounded approach.
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Laquita
22 days ago
C: Importing a best practice lead scoring program template could also be helpful.
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Daisy
24 days ago
B: I agree, but we should also consider looking at previous wins or gathering sales feedback.
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Eugene
27 days ago
A: I think asking the marketing team is a good start.
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Carmen
2 months ago
I believe looking at previous wins or gathering sales feedback is also important to identify shared characteristics.
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Valentin
2 months ago
Option C sounds tempting, but I'd rather build a custom model that's tailored to my business. Best practice templates can be a good starting point, but they may not fit my specific needs.
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Eden
28 days ago
A) Ask the marketing team to provide the characteristics they think should be included.
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Julio
30 days ago
B) Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.
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Floyd
2 months ago
I agree with Alease, getting input from the marketing team is crucial.
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Sarina
2 months ago
I think option B is the way to go. Looking at previous wins and getting feedback from sales is key to understanding what really makes a lead promising.
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Larae
16 days ago
B) Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.
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Alease
2 months ago
I think the best practice is to ask the marketing team for input.
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