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Adobe AD0-E559 Exam - Topic 8 Question 30 Discussion

An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.What is a best practice when creating a scoring model?
B) Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers. and C) Import a best practice lead scoring program template from the Adobe Marketo Engage program library.
A) Ask the marketing team to provide the characteristics they think should be included.

Adobe AD0-E559 Exam - Topic 8 Question 30 Discussion

Actual exam question for Adobe's AD0-E559 exam
Question #: 30
Topic #: 8
[All AD0-E559 Questions]

An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.

What is a best practice when creating a scoring model?

Show Suggested Answer Hide Answer
Suggested Answer: B, C

Two places to troubleshoot are to check to see if the smart campaign handling the registration has any members and to check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status. These checks will help Aya determine if there is any issue with her smart campaign logic or her program membership settings that prevented her from receiving the confirmation email.Checking if the confirmation email has the correct token or if the smart campaign is set to run every time or run once will not help Aya troubleshoot this issue, as they do not affect whether she receives the confirmation email or not.


by Daren at Aug 08, 2024, 12:05 AM

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Mary
8 months ago
I thought asking marketing was the way to go, but B makes sense.
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Catherin
8 months ago
Wait, can you really just import a template? Sounds risky!
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Stevie
8 months ago
C seems too generic, not tailored enough.
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Kasandra
9 months ago
A is important too, but B really nails it.
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Rodolfo
9 months ago
Definitely B! Sales feedback is key for scoring.
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Ardella
9 months ago
Importing a template from the library sounds easy, but I feel like it might not be tailored enough for our specific needs. I lean towards option B.
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Gail
9 months ago
I practiced a question similar to this, and I think using past customer data, as mentioned in option B, is definitely a best practice.
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Mozell
10 months ago
I'm not entirely sure, but I think asking the marketing team for their input, like in option A, might not give the full picture.
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Alverta
10 months ago
I remember discussing the importance of aligning with sales to understand what makes a lead valuable. Option B seems to fit that idea.
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Marcelle
10 months ago
Option B seems like the way to go. Analyzing past wins and getting feedback from sales is probably the most data-driven approach to building an effective lead scoring model.
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Keith
10 months ago
Hmm, I'm a little unsure about this one. I know lead scoring is important, but I'm not sure which of these options is the best practice. Maybe I should review the course materials again before answering.
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Lenita
10 months ago
This looks like a pretty straightforward question. I think the best approach is to gather insights from both the marketing team and the sales team to identify the key characteristics of high-value leads.
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Royce
10 months ago
I'm feeling pretty confident about this one. The key is to combine input from both marketing and sales to create a well-rounded lead scoring system. Option A and B seem like the best choices here.
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Sheridan
10 months ago
I'm leaning towards option B, the architecture viewpoint. That sounds like it could be the representation of a related set of concerns, but I'm not 100% sure.
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Ronald
1 year ago
Option B is the clear winner here. Anything less would be like trying to hit a bullseye with a blindfold on. Time to put on our detective hats and crack the code of the perfect lead!
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Shantay
1 year ago
B) Agreed, we need to gather as much information as possible to create an effective lead scoring model.
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Tijuana
1 year ago
A) Ask the marketing team to provide the characteristics they think should be included.
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Reena
1 year ago
B) Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.
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Omer
1 year ago
Option B all the way! If the sales team can't identify the characteristics of their best customers, who can? I'm not sure the marketing team would be as in touch with that.
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Shawna
1 year ago
B) Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.
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Javier
1 year ago
A) Ask the marketing team to provide the characteristics they think should be included.
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Ronny
1 year ago
B) Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.
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Caitlin
1 year ago
Asking the marketing team is a good idea, but I wouldn't rely on that alone. They might have their own biases or opinions that don't align with what actually converts. Option B seems the most well-rounded approach.
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Laquita
1 year ago
C: Importing a best practice lead scoring program template could also be helpful.
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Daisy
1 year ago
B: I agree, but we should also consider looking at previous wins or gathering sales feedback.
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Eugene
1 year ago
A: I think asking the marketing team is a good start.
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Carmen
1 year ago
I believe looking at previous wins or gathering sales feedback is also important to identify shared characteristics.
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Valentin
1 year ago
Option C sounds tempting, but I'd rather build a custom model that's tailored to my business. Best practice templates can be a good starting point, but they may not fit my specific needs.
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Eden
1 year ago
A) Ask the marketing team to provide the characteristics they think should be included.
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Julio
1 year ago
B) Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.
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Floyd
1 year ago
I agree with Alease, getting input from the marketing team is crucial.
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Sarina
1 year ago
I think option B is the way to go. Looking at previous wins and getting feedback from sales is key to understanding what really makes a lead promising.
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Kelvin
1 year ago
C) Importing a template could be helpful too, but combining it with insights from previous wins and sales feedback would make the model more tailored to our specific needs.
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Sarah
1 year ago
B) That's a good point. It's important to gather insights from both marketing and sales teams to create an effective lead scoring model.
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Teri
1 year ago
A) Ask the marketing team to provide the characteristics they think should be included.
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Larae
1 year ago
B) Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.
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Alease
1 year ago
I think the best practice is to ask the marketing team for input.
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