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Adobe AD0-E559 Exam
- Topic 1: Demonstrate/apply the correct configuration to Engagement Programs/Identify CRM platforms with native Marketo synchronization
- Topic 2: Identify what happened to an asset using the Audit Trail/ Demonstrate the relevance of lead scoring in marketing and sales collaboration
- Topic 3: Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps/ Outline the key decision points in defining the lifecycle model
- Topic 4: Demonstrate how to set up a data management program/ Given a scenario, identify the best fit for using workspace and partitions
- Topic 5: Explain the process to perform a quality check on any Marketo program/ Illustrate the benefits of the folder structure and naming conventions
- Topic 6: Given a scenario, locate where information is referenced/ Summarize the utility of Webhooks in Marketo and how they are used
- Topic 7: Identify and apply the appropriate use of the PMCF/ Given a scenario, be able to investigate and assign the appropriate acquisition program
- Topic 8: Interpret the relationship between programs, channels, tags and period cost/ Explain the benefits of Global Assets and how to use them
- Topic 9: Identify where a program or asset has been referenced with ?Used By?/ Identify a few key pieces of Marketo?s data retention policy as it relates to smart lists
- Topic 10: Given an outcome of a campaign, determine how to set up a program to provide the best reporting/ Give examples of usage for different types of tokens
Free Adobe AD0-E559 Exam Actual Questions
The questions for AD0-E559 were last updated On Dec. 03, 2023
A marketer has been asked to set up an event program. The event manager wants all participants of the event to indicate their preferred break-out session upon registration.
What would the marketer include on the registration form to capture this information without the risk of the information being overwritten, assuming a person only registers once?
A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?
Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2, PROD3, or MULTI. These are to indicate which product line(s) the program is related to.
What is one new benefit Bhaskar will gain by implementing this new naming convention?
Sally is the Head of Marketing Operations at a Global Tech company. She has noticed that the quantity of marketing emails being sent in a week is not being managed according to the guidelines set out in the playbook.
Sally would like to use the controls available in their Adobe Marketo Engage instance to ensure she can stop any over-communication by the Marketing Team across all regions at a global level.
Which option would be done in this scenario?
John recently joined ACME Corporation as Adobe Marketo Engage Admin. The Adobe Marketo Engage instance of ACME Corporation is 10 years old with 950 active landing pages, 3000 active smart campaigns, 453 active forms, and 5000 email programs. John would like to archive redundant assets on Adobe Marketo Engage to better organize the instance.
Which two statements are true for archived assets? (Choose two.)
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