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Adobe AD0-E559 Exam Questions

Exam Name: Adobe Marketo Engage Business Practitioner Expert
Exam Code: AD0-E559
Related Certification(s): Adobe Marketo Engage Certification
Certification Provider: Adobe
Actual Exam Duration: 110 Minutes
Number of AD0-E559 practice questions in our database: 50 (updated: Jul. 22, 2024)
Expected AD0-E559 Exam Topics, as suggested by Adobe :
  • Topic 1: Demonstrate/apply the correct configuration to Engagement Programs/Identify CRM platforms with native Marketo synchronization
  • Topic 2: Identify what happened to an asset using the Audit Trail/ Demonstrate the relevance of lead scoring in marketing and sales collaboration
  • Topic 3: Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps/ Outline the key decision points in defining the lifecycle model
  • Topic 4: Demonstrate how to set up a data management program/ Given a scenario, identify the best fit for using workspace and partitions
  • Topic 5: Explain the process to perform a quality check on any Marketo program/ Illustrate the benefits of the folder structure and naming conventions
  • Topic 6: Given a scenario, locate where information is referenced/ Summarize the utility of Webhooks in Marketo and how they are used
  • Topic 7: Identify and apply the appropriate use of the PMCF/ Given a scenario, be able to investigate and assign the appropriate acquisition program
  • Topic 8: Interpret the relationship between programs, channels, tags and period cost/ Explain the benefits of Global Assets and how to use them
  • Topic 9: Identify where a program or asset has been referenced with ?Used By?/ Identify a few key pieces of Marketo?s data retention policy as it relates to smart lists
  • Topic 10: Given an outcome of a campaign, determine how to set up a program to provide the best reporting/ Give examples of usage for different types of tokens
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Keith

27 days ago
I recently passed the Adobe Marketo Engage Business Practitioner Expert exam with the help of Pass4Success practice questions. The exam covered topics such as configuring Engagement Programs and identifying CRM platforms with native Marketo synchronization. One question that stood out to me was related to lead scoring in marketing and sales collaboration, where I had to demonstrate the relevance of lead scoring in improving marketing and sales alignment. Despite being unsure of my answer, I managed to pass the exam.
upvoted 0 times
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Lenna

28 days ago
Just passed my Adobe Marketo Engage exam! Thanks Pass4Success for the spot-on practice questions. Saved me weeks of prep time!
upvoted 0 times
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Lourdes

28 days ago
Pass4Success nailed it! Their practice tests were crucial for my Adobe Marketo Engage certification. Passed with flying colors!
upvoted 0 times
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Kelvin

1 months ago
Adobe Marketo Engage certified! Pass4Success's exam questions were incredibly similar to the real thing. Thank you for the efficient study plan!
upvoted 0 times
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Milly

1 months ago
Analytics and reporting were crucial exam topics. You might encounter questions on interpreting program performance metrics and creating custom reports. Familiarize yourself with Revenue Cycle Modeler and attribution reporting. Pass4Success's practice exams included similar questions, which significantly boosted my readiness for the actual test.
upvoted 0 times
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Felicidad

2 months ago
Aced the Adobe Marketo Engage exam today. Pass4Success's materials were a game-changer. Highly recommend for quick, effective prep!
upvoted 0 times
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Free Adobe AD0-E559 Exam Actual Questions

Note: Premium Questions for AD0-E559 were last updated On Jul. 22, 2024 (see below)

Question #1

Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2, PROD3, or MULTI. These are to indicate which product line(s) the program is related to.

What is one new benefit Bhaskar will gain by implementing this new naming convention?

Reveal Solution Hide Solution
Correct Answer: A

One new benefit Bhaskar will gain by implementing this new naming convention is that he will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint. This will help him score leads based on their engagement with different product lines across different programs. For example, he can create a trigger that fires when Program Status is Changed and Program Name contains PROD1, and then add a flow step that increases the score for PROD1 by a certain amount.Creating product-specific dynamic content or nurtures does not require this naming convention.


Question #2

A marketer conducted an A/B test and expected the new version to perform better than the original version. However, this did not occur.

What conclusion can the marketer make about these A/B test results?

Reveal Solution Hide Solution
Correct Answer: A

The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test.The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance


Question #3

Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2, PROD3, or MULTI. These are to indicate which product line(s) the program is related to.

What is one new benefit Bhaskar will gain by implementing this new naming convention?

Reveal Solution Hide Solution
Correct Answer: A

One new benefit Bhaskar will gain by implementing this new naming convention is that he will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint. This will help him score leads based on their engagement with different product lines across different programs. For example, he can create a trigger that fires when Program Status is Changed and Program Name contains PROD1, and then add a flow step that increases the score for PROD1 by a certain amount.Creating product-specific dynamic content or nurtures does not require this naming convention.


Question #4

Aya has finished building a webinar program in Adobe Marketo Engage and connected it to a Launchpoint partner. Webinar registration is being handled by an Adobe Marketo Engage landing page. During the quality assurance process, she visited the landing page and registered for the webinar for the first time, however, a confirmation email was not sent.

What are two places to troubleshoot? (Choose two.)

Reveal Solution Hide Solution
Correct Answer: B, C

Two places to troubleshoot are to check to see if the smart campaign handling the registration has any members and to check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status. These checks will help Aya determine if there is any issue with her smart campaign logic or her program membership settings that prevented her from receiving the confirmation email.Checking if the confirmation email has the correct token or if the smart campaign is set to run every time or run once will not help Aya troubleshoot this issue, as they do not affect whether she receives the confirmation email or not.


Question #5

Michael has instituted a new program naming convention for his Marketo instance. It instructs his users to begin each program name with an abbreviation indicating which channel the program belongs to. For example, programs of the Webinar channel are designated to begin with the 'WBN' abbreviation. Michael has ensured all existing program names have been updated to adhere to this new naming convention.

Moving forward, how would Michael monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention?

Reveal Solution Hide Solution
Correct Answer: C

Michael would monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention by creating a Program Performance report and filtering by Channel = Webinar. This report type shows metrics such as new names, success, cost per success, etc. for each program in a selected channel or folder. Michael can scan through the program names and identify any programs that do not start with 'WBN' as per his naming convention.Searching for 'WBN' in Marketing Activities or using Audit Trail will not help Michael find programs that do not follow his naming convention.


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