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  • AD0-E559: Adobe Marketo Engage Business Practitioner Expert

Adobe AD0-E559 Exam Questions

Exam Name: Adobe Marketo Engage Business Practitioner Expert
Exam Code: AD0-E559
Related Certification(s): Adobe Marketo Engage Certification
Certification Provider: Adobe
Actual Exam Duration: 110 Minutes
Number of AD0-E559 practice questions in our database: 50 (updated: Apr. 18, 2025)
Expected AD0-E559 Exam Topics, as suggested by Adobe :
  • Topic 1: Demonstrate/apply the correct configuration to Engagement Programs/Identify CRM platforms with native Marketo synchronization
  • Topic 2: Identify what happened to an asset using the Audit Trail/ Demonstrate the relevance of lead scoring in marketing and sales collaboration
  • Topic 3: Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps/ Outline the key decision points in defining the lifecycle model
  • Topic 4: Demonstrate how to set up a data management program/ Given a scenario, identify the best fit for using workspace and partitions
  • Topic 5: Explain the process to perform a quality check on any Marketo program/ Illustrate the benefits of the folder structure and naming conventions
  • Topic 6: Given a scenario, locate where information is referenced/ Summarize the utility of Webhooks in Marketo and how they are used
  • Topic 7: Identify and apply the appropriate use of the PMCF/ Given a scenario, be able to investigate and assign the appropriate acquisition program
  • Topic 8: Interpret the relationship between programs, channels, tags and period cost/ Explain the benefits of Global Assets and how to use them
  • Topic 9: Identify where a program or asset has been referenced with ‘Used By’/ Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists
  • Topic 10: Given an outcome of a campaign, determine how to set up a program to provide the best reporting/ Give examples of usage for different types of tokens
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Cory

17 days ago
Any advice on preparing for the exam in a short time?
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Ilene

1 months ago
How about questions on marketing automation strategy?
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Hollis

1 months ago
Just aced the Adobe Marketo Engage exam! Pass4Success, your materials were a game-changer. Thanks for the quick prep!
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Holley

2 months ago
Were there questions about A/B testing?
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Ettie

2 months ago
Any tips on studying for the data management and hygiene questions?
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Stefania

2 months ago
Marketo Expert status unlocked! Pass4Success made it possible with their spot-on practice questions. Eternally grateful!
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Melissa

3 months ago
How were the questions on program management?
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Myra

3 months ago
Did you encounter any questions about lead nurturing strategies?
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Lenna

3 months ago
Passed my Marketo exam in record time! Pass4Success, your prep materials were gold. Thanks for the efficient study plan!
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Kasandra

3 months ago
I am pleased to share that I passed the Adobe Marketo Engage Business Practitioner Expert exam. The Pass4Success practice questions were a big help. One difficult question in the Reporting section asked how to analyze campaign ROI using built-in tools. I wasn't entirely confident about the steps, but I passed the exam.
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Sean

3 months ago
How about landing page and email template questions?
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Billi

4 months ago
Any advice on studying for the segmentation and list management questions?
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Louvenia

4 months ago
Adobe Marketo Engage certification achieved! Pass4Success, you're the real MVP. Your questions were exactly what I needed.
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Joanne

4 months ago
Just passed the Adobe Marketo Engage Business Practitioner Expert exam! The practice questions from Pass4Success were incredibly useful. There was a challenging question in the Administration and Maintenance section about configuring system settings for optimal performance. It asked which settings to prioritize, and I wasn't sure, but I managed to pass.
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Naomi

4 months ago
How detailed were the questions on form functionality?
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Letha

5 months ago
I passed the Adobe Marketo Engage Business Practitioner Expert exam, and the Pass4Success practice questions were essential. One tricky question in the Lead Management section asked how to set up lead nurturing workflows. It was about the best practices for segmenting leads, and I had to think on my feet, but I succeeded.
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Wilda

5 months ago
Were there any questions about integrations with other systems?
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India

5 months ago
Pass4Success nailed it with their Marketo prep materials. Exam was a breeze. Couldn't have done it without them!
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Lashawnda

5 months ago
Happy to report that I passed the Adobe Marketo Engage Business Practitioner Expert exam! The Pass4Success practice questions were a great help. There was a question in the Best Practices section about optimizing email deliverability. It asked which strategies to implement to avoid spam filters, and I wasn't entirely sure, but I still passed.
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Bettina

5 months ago
How about reporting and analytics? Any specific areas to pay attention to?
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Katina

6 months ago
I successfully passed the Adobe Marketo Engage Business Practitioner Expert exam, thanks to Pass4Success practice questions. One question that puzzled me was in the Marketing Activities/Campaign Management section. It asked how to set up a multi-channel campaign with automated triggers, and I had to guess a bit, but I made it through.
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Britt

6 months ago
Certified Marketo Expert now, thanks to Pass4Success! Their exam questions were so relevant. Saved me tons of study time.
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Demetra

6 months ago
Excited to announce that I passed the Adobe Marketo Engage Business Practitioner Expert exam! The practice questions from Pass4Success were invaluable. There was a tough question in the Data Management section about integrating third-party data sources. It asked which API methods to use for seamless data flow, and I wasn't completely confident, but I passed nonetheless.
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Justine

6 months ago
Did you encounter any questions about smart campaigns? That's where I'm focusing my study efforts.
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Temeka

7 months ago
I am thrilled to share that I passed the Adobe Marketo Engage Business Practitioner Expert exam. The Pass4Success practice questions were spot on. One challenging question in the Reporting section asked how to create a custom report to track email campaign performance. I was unsure about the specific metrics to include, but I managed to get through it.
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Mozelle

7 months ago
How was the section on lead lifecycle? I'm struggling with that part.
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Alida

7 months ago
Wow, that Marketo exam was tough! Grateful for Pass4Success - their practice questions were a lifesaver. Passed with flying colors!
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Quentin

7 months ago
Just cleared the Adobe Marketo Engage Business Practitioner Expert exam! The practice questions from Pass4Success were a lifesaver. There was a tricky question in the Administration and Maintenance section about configuring user roles and permissions. It asked which roles should be assigned to ensure data security, and I had to think hard about it, but I still succeeded.
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Dominga

7 months ago
Congrats! I'm preparing for it now. Any tips on email deliverability questions? I heard they're important.
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Karima

8 months ago
I recently passed the Adobe Marketo Engage Business Practitioner Expert exam, and I have to say, the Pass4Success practice questions were incredibly helpful. One question that stumped me was about setting up lead scoring models in the Lead Management section. It asked how to prioritize leads based on behavioral and demographic data, and I wasn't entirely sure of the best approach, but I managed to pass!
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Brock

8 months ago
Definitely! I used Pass4Success for my prep, and their practice questions were spot-on. Really helped me pass the exam quickly. Highly recommend their materials!
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Erick

8 months ago
Just passed the Adobe Marketo Engage exam! Pass4Success materials were spot-on. Thanks for helping me prep quickly!
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Dudley

8 months ago
Passing the Adobe Marketo Engage Business Practitioner Expert exam was a great achievement for me, and I attribute my success to the practice questions provided by Pass4Success. The exam covered topics such as configuring Engagement Programs and understanding the role of lead scoring in marketing and sales collaboration. One question that tested my knowledge was related to the relevance of lead scoring in improving marketing and sales alignment, and I had to provide examples of how lead scoring can benefit both teams. Despite my initial uncertainty, I managed to pass the exam.
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Gilbert

9 months ago
My experience with the Adobe Marketo Engage Business Practitioner Expert exam was successful as I passed it with the assistance of Pass4Success practice questions. The exam included topics like using the Audit Trail to track asset changes and understanding the importance of lead scoring in marketing and sales collaboration. One question that challenged me was about identifying CRM platforms with native Marketo synchronization and explaining the benefits of such integration. Despite my uncertainty, I was able to pass the exam.
upvoted 0 times
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Keith

10 months ago
I recently passed the Adobe Marketo Engage Business Practitioner Expert exam with the help of Pass4Success practice questions. The exam covered topics such as configuring Engagement Programs and identifying CRM platforms with native Marketo synchronization. One question that stood out to me was related to lead scoring in marketing and sales collaboration, where I had to demonstrate the relevance of lead scoring in improving marketing and sales alignment. Despite being unsure of my answer, I managed to pass the exam.
upvoted 0 times
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Lenna

10 months ago
Just passed my Adobe Marketo Engage exam! Thanks Pass4Success for the spot-on practice questions. Saved me weeks of prep time!
upvoted 0 times
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Lourdes

10 months ago
Pass4Success nailed it! Their practice tests were crucial for my Adobe Marketo Engage certification. Passed with flying colors!
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Kelvin

10 months ago
Adobe Marketo Engage certified! Pass4Success's exam questions were incredibly similar to the real thing. Thank you for the efficient study plan!
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Milly

10 months ago
Analytics and reporting were crucial exam topics. You might encounter questions on interpreting program performance metrics and creating custom reports. Familiarize yourself with Revenue Cycle Modeler and attribution reporting. Pass4Success's practice exams included similar questions, which significantly boosted my readiness for the actual test.
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Isaiah

11 months ago
Passed my Adobe Marketo Engage certification thanks to Pass4Success. Their practice exams were spot-on and saved me so much time!
upvoted 0 times
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Felicidad

12 months ago
Aced the Adobe Marketo Engage exam today. Pass4Success's materials were a game-changer. Highly recommend for quick, effective prep!
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Free Adobe AD0-E559 Exam Actual Questions

Note: Premium Questions for AD0-E559 were last updated On Apr. 18, 2025 (see below)

Question #1

An Adobe Marketo Engage user created a form in Design Studio rather than within a program in Marketing Activities.

According to best practices, what is a reason for creating a form in Design Studio?

Reveal Solution Hide Solution
Correct Answer: C

A reason for creating a form in Design Studio rather than within a program in Marketing Activities is that the form can be used across multiple programs. This allows for reusability and consistency of forms.Creating a form in Design Studio does not offer more design options or enable sharing across workspaces


Question #2

Keeghan has created, tested, and validated a new webhook for his team to use. A user then created a smart campaign in Marketing Activities to call this webhook for all members of a global List in the Database. The smart campaigns Status tab now shows "Completed (100 leads qualified)'. But when the user looks at the Results tab, he sees the Call Webhook action failed for all members of the global list.

Why did the webhook fail?

Reveal Solution Hide Solution
Correct Answer: C

A reason why the webhook failed is that webhooks can only be used successfully once they are approved. Webhooks are like assets that need to be approved before they can be used in smart campaigns. If a webhook is not approved, it will fail when called by a smart campaign.Webhooks can be used successfully in conjunction with the Member of List filter, in batch campaigns, and without approval.


Question #3

An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.

What is a reason for this data value change?

Reveal Solution Hide Solution
Correct Answer: A

A reason for this data value change is that this email was already part of the Adobe Marketo Engage database in the past as an unsubscribe. This is because Adobe Marketo Engage maintains a global unsubscribe list that applies to all workspaces and partitions. If an email address is unsubscribed in one workspace or partition, it will be unsubscribed in all others as well. Therefore, when a new person is created with an email address that was previously unsubscribed, Adobe Marketo Engage will automatically mark them as unsubscribed as well.A trigger campaign or a system flow action would not cause this data value change


Question #4

A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage.

Which steps always need to be completed in order to accomplish this?

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Correct Answer: B

Question #5

The Acme Case Study program contains the following assets and campaigns:

The A - Downloaded smart campaign contains the following trigger:

The A - Downloaded smart campaign contains the following flow steps:

A new person fills out the Content Form, which is embedded on the website. How will the acquisition program be captured for the person?

Reveal Solution Hide Solution
Correct Answer: C

The acquisition program will be captured for the person automatically because the Content Form is local to this program. This is because Adobe Marketo Engage automatically sets the acquisition program for a person when they fill out a form that is local to a program for the first time. The Change Program Status flow step does not set program membership or acquisition program, but only changes the status of an existing member.The program does not contain any other mechanism to set the acquisition program for the person.


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