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Adobe Exam AD0-E559 Topic 3 Question 50 Discussion

Actual exam question for Adobe's AD0-E559 exam
Question #: 50
Topic #: 3
[All AD0-E559 Questions]

A marketer conducted an A/B test and expected the new version to perform better than the original version. However, this did not occur.

What conclusion can the marketer make about these A/B test results?

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Suggested Answer: A

The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test.The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance


by Margret at Jul 08, 2025, 09:56 PM

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Hoa
6 days ago
I agree, they should let it run longer before drawing conclusions.
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Maira
12 days ago
Or maybe they didn't give it enough time to run.
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Lucy
12 days ago
Hmm, I'm going with C. The test period was too short. How can you expect to get reliable results in just a few days? They need to let it run for at least a month, maybe two. Patience is a virtue, my friend.
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Kerry
16 days ago
I think the correct answer is A. The test hypothesis was invalidated, so they need to go back and test again to see what's really going on. Better luck next time, marketer!
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Ettie
2 days ago
B) The test was erroneous and the results should be thrown out.
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Thaddeus
3 days ago
A) Their test hypothesis was invalidated and they should test again.
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Ruby
22 days ago
Yeah, their hypothesis was probably wrong.
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Sharee
24 days ago
I think the marketer should test again.
upvoted 0 times
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