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Adobe Exam AD0-E559 Topic 10 Question 38 Discussion

Actual exam question for Adobe's AD0-E559 exam
Question #: 38
Topic #: 10
[All AD0-E559 Questions]

David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources -- not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.

What two fields would David use for this purpose? (Choose two.)

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Suggested Answer: A

The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test.The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance


by Sabina at Oct 20, 2024, 01:42 PM

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Cathern
16 days ago
I'd have to go with A) Registration Source Type and D) Original Source Type. Classic Marketo fields for the win! Although, if I were David, I'd probably also sneak in a quick peek at the lead source data, just to make sure it's not 'Lead Source: 'Miscellaneous Junk''. You never know with these legacy systems, am I right?
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Ashley
17 days ago
A) Registration Source Type and D) Original Source Type for sure. David's got the right idea – keep it simple and let the system do the work. Although, I heard a rumor that the Marketo devs are secretly adding a 'Lead Source Randomizer' field just to mess with people like us. Better double-check that one!
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Winfred
19 days ago
Easy peasy! A) Registration Source Type and D) Original Source Type are the way to go. Although, if I were David, I'd also take a look at the lead source data just to make sure it's not a complete dumpster fire. You never know with these Marketo instances, am I right?
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Dortha
29 days ago
Hmm, I'm not too sure about this one. I'd probably pick B) Person Source and C) Acquisition Program, just to be different, you know? Gotta keep the exam folks on their toes!
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Aileen
18 days ago
A) Registration Source Type
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Rosendo
2 months ago
I'd go with A) Registration Source Type and D) Original Source Type. These system-managed fields should give David a high-level view of the lead sources without relying on any potentially problematic smart campaign logic.
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Lorrie
19 days ago
Those system-managed fields should provide a high-level view of the lead sources without any user reliance.
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Vernice
1 months ago
I think A) Registration Source Type and D) Original Source Type are the best options for David.
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Lemuel
2 months ago
I think Person Source could also be useful for David to track where the new leads are coming from.
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Adelle
2 months ago
I agree with Margart. Those fields are system-managed and would give David the high-level view he wants.
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Margart
2 months ago
I think David should use Registration Source Type and Original Source Type.
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