Adobe AD0-E559 Exam - Topic 10 Question 38 Discussion

Actual exam question for Adobe's AD0-E559 exam

Question #: 38
Topic #: 10

David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources -- not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.

What two fields would David use for this purpose? (Choose two.)

ARegistration Source Type

BPerson Source

CAcquisition Program

DOriginal Source Type

Show Suggested Answer

Suggested Answer: A

The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test.The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance

by Sabina at Oct 20, 2024, 01:42 PM

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Diane

4 months ago

Not sure if relying on system-managed fields is the best idea...

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Jolene

5 months ago

Registration Source Type is a solid choice too!

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Ozell

5 months ago

Wait, isn't Person Source also important?

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Mable

5 months ago

Totally agree, those fields give a clear picture!

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Paz

5 months ago

I'd go with Original Source Type and Acquisition Program.

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Rashida

6 months ago

I feel like Original Source Type is definitely one of the fields, but I'm torn between the other options. Maybe Person Source?

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Arletta

6 months ago

I practiced a similar question before, and I think Acquisition Program could be useful, but I’m not confident it’s system-managed.

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Loise

6 months ago

I think Registration Source Type might be relevant too, but I can't recall if it captures all the lead sources effectively.

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Virgilio

6 months ago

I remember that the Original Source Type is often used for tracking where leads come from, but I'm not sure if it's the best choice for a high-level view.

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Dorothy

6 months ago

Okay, I think I've got it. Registration Source Type and Person Source are the way to go here. Gotta love those system-managed fields!

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Cheryl

6 months ago

The Acquisition Program field could be a good option too, since it's system-managed. I'd probably go with that and the Registration Source Type to cover my bases.

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Sean

6 months ago

Hmm, I'm not sure about this one. I'd want to double-check the field definitions to make sure they give me the information I need without any hidden assumptions.

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Elfriede

6 months ago

This seems straightforward - I'd use the Registration Source Type and Person Source fields to get a high-level view of the lead sources without relying on any custom logic.

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Cathern

11 months ago

I'd have to go with A) Registration Source Type and D) Original Source Type. Classic Marketo fields for the win! Although, if I were David, I'd probably also sneak in a quick peek at the lead source data, just to make sure it's not 'Lead Source: 'Miscellaneous Junk''. You never know with these legacy systems, am I right?

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Ashley

11 months ago

A) Registration Source Type and D) Original Source Type for sure. David's got the right idea – keep it simple and let the system do the work. Although, I heard a rumor that the Marketo devs are secretly adding a 'Lead Source Randomizer' field just to mess with people like us. Better double-check that one!

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Louvenia

9 months ago

I heard about that 'Lead Source Randomizer' rumor too! Better be safe than sorry and stick to the reliable fields.

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Stephania

9 months ago

A) Registration Source Type and D) Original Source Type it is. Let's not overcomplicate things.

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Lachelle

10 months ago

B) Person Source and C) Acquisition Program could also work, but I agree with David's approach.

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Alva

10 months ago

A) Registration Source Type and D) Original Source Type are the best choices. Let's stick to the basics.

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Winfred

11 months ago

Easy peasy! A) Registration Source Type and D) Original Source Type are the way to go. Although, if I were David, I'd also take a look at the lead source data just to make sure it's not a complete dumpster fire. You never know with these Marketo instances, am I right?

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Rosenda

10 months ago

It's always good to double-check the lead source data just to be safe, but starting with Registration Source Type and Original Source Type is a solid plan.

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Leontine

10 months ago

I agree, using system-managed fields like Registration Source Type and Original Source Type is a smart move for accurate data analysis.

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Janae

10 months ago

A) Registration Source Type and D) Original Source Type are definitely the best choices for high-level lead source investigation.

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Dortha

11 months ago

Hmm, I'm not too sure about this one. I'd probably pick B) Person Source and C) Acquisition Program, just to be different, you know? Gotta keep the exam folks on their toes!

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Una

10 months ago

D) Original Source Type

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Rodolfo

10 months ago

C) Acquisition Program

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Erick

10 months ago

B) Person Source

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Aileen

11 months ago

A) Registration Source Type

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Rosendo

12 months ago

I'd go with A) Registration Source Type and D) Original Source Type. These system-managed fields should give David a high-level view of the lead sources without relying on any potentially problematic smart campaign logic.

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