Adobe Exam AD0-E559 Topic 10 Question 38 Discussion

Actual exam question for Adobe's AD0-E559 exam

Question #: 38
Topic #: 10

David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources -- not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.

What two fields would David use for this purpose? (Choose two.)

ARegistration Source Type

BPerson Source

CAcquisition Program

DOriginal Source Type

Show Suggested Answer

Suggested Answer: A

The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test.The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance

by Sabina at Oct 20, 2024, 01:42 PM

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Cathern

3 months ago

I'd have to go with A) Registration Source Type and D) Original Source Type. Classic Marketo fields for the win! Although, if I were David, I'd probably also sneak in a quick peek at the lead source data, just to make sure it's not 'Lead Source: 'Miscellaneous Junk''. You never know with these legacy systems, am I right?

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Ashley

3 months ago

A) Registration Source Type and D) Original Source Type for sure. David's got the right idea – keep it simple and let the system do the work. Although, I heard a rumor that the Marketo devs are secretly adding a 'Lead Source Randomizer' field just to mess with people like us. Better double-check that one!

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Louvenia

25 days ago

I heard about that 'Lead Source Randomizer' rumor too! Better be safe than sorry and stick to the reliable fields.

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Stephania

27 days ago

A) Registration Source Type and D) Original Source Type it is. Let's not overcomplicate things.

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Lachelle

1 months ago

B) Person Source and C) Acquisition Program could also work, but I agree with David's approach.

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Alva

2 months ago

A) Registration Source Type and D) Original Source Type are the best choices. Let's stick to the basics.

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Winfred

3 months ago

Easy peasy! A) Registration Source Type and D) Original Source Type are the way to go. Although, if I were David, I'd also take a look at the lead source data just to make sure it's not a complete dumpster fire. You never know with these Marketo instances, am I right?

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Rosenda

1 months ago

It's always good to double-check the lead source data just to be safe, but starting with Registration Source Type and Original Source Type is a solid plan.

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Leontine

2 months ago

I agree, using system-managed fields like Registration Source Type and Original Source Type is a smart move for accurate data analysis.

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Janae

2 months ago

A) Registration Source Type and D) Original Source Type are definitely the best choices for high-level lead source investigation.

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Dortha

3 months ago

Hmm, I'm not too sure about this one. I'd probably pick B) Person Source and C) Acquisition Program, just to be different, you know? Gotta keep the exam folks on their toes!

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Una

2 months ago

D) Original Source Type

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Rodolfo

2 months ago

C) Acquisition Program

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Erick

2 months ago

B) Person Source

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Aileen

3 months ago

A) Registration Source Type

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Rosendo

4 months ago

I'd go with A) Registration Source Type and D) Original Source Type. These system-managed fields should give David a high-level view of the lead sources without relying on any potentially problematic smart campaign logic.

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