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Adobe Exam AD0-E555 Topic 3 Question 20 Discussion

Actual exam question for Adobe's AD0-E555 exam
Question #: 20
Topic #: 3
[All AD0-E555 Questions]

A marketer is conducting an in-person seminar and needs to send invitation emails, collect registrations, and check people into the seminar upon arrival.

Which program type would the marketer use to build this seminar?

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Suggested Answer: C

Comprehensive Step by Step Explanation:

Segmentation is the process of dividing your audience into different subgroups based on their attributes, behaviors, or preferences1

Segmentation is the prerequisite for creating dynamic content, which is the ability to customize how different people see a landing page or email based on their segment2

To create dynamic content, you need to first create a segmentation in Marketo Engage, and then define the segments and the smart list rules for each segment3

After creating a segmentation, you can add dynamic content blocks into your landing page or email, and select which segment will see which version of the content4

Dynamic content helps to deliver more relevant and personalized experiences to your leads and customers, and increase engagement and conversion5


1:Segmentation | Adobe Marketo Engage2:Understanding Dynamic Content | Adobe Marketo Engage3:Creating a Segmentation | Adobe Marketo Engage4:Adding Dynamic Content to a Landing Page | Adobe Marketo Engage5:Marketo Engage: Content Personalization | Adobe for Business

by Otis at Sep 19, 2024, 04:38 PM

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Benedict
2 days ago
I agree, C) Event is the way to go. Collecting registrations, sending invitations, and checking people in - that's exactly what an event program is for.
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Makeda
6 days ago
The event program type seems like the most logical choice here. It's specifically designed for managing seminars and other in-person events.
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Cory
6 days ago
I think Email could also work for sending invitations, but Event is definitely more comprehensive for managing the entire seminar process.
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Francesco
10 days ago
I agree with Alyssa, Event would be the best choice for managing registrations and check-ins.
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Alyssa
14 days ago
I think the marketer would use Event for the seminar.
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