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Adobe AD0-E555 Exam - Topic 1 Question 12 Discussion

A marketing manager needs to send product information to customers once per week for four weeks. Using the Engagement Program, how would the marketing manager set this up?
A) Create one stream with four assets
B) Create four streams, each with one asset
C) Create two streams, each with two assets

Adobe AD0-E555 Exam - Topic 1 Question 12 Discussion

Actual exam question for Adobe's AD0-E555 exam
Question #: 12
Topic #: 1
[All AD0-E555 Questions]

A marketing manager needs to send product information to customers once per week for four weeks. Using the Engagement Program, how would the marketing manager set this up?

Show Suggested Answer Hide Answer
Suggested Answer: A

In Marketo Smart Campaigns, triggers and filters work with an OR/AND relationship:

Triggers (Orange):Triggers watch for specific actions or changes in lead data. Ifanyof the triggers you define are met, the lead becomes eligible for the Smart Campaign's actions. Triggers operate on anORbasis.

Filters (Green):Filters further refine the audience by applying additional criteria. The lead must meet the filter criteriaANDhave been activated by at least one trigger. Filters operate on anANDbasis.

Example:

Smart Campaign:

Triggers:

Fills out Form A

Visits Pricing Page

Filters:

Job Title = 'Director'

Country = 'United States'

In this example, a lead will qualify for the Smart Campaign if they:

Fill out Form AORVisit the Pricing PageANDTheir job title is DirectorANDthey are located in the United States.


by Stanton at May 30, 2024, 05:46 PM

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Felix
8 months ago
I feel like option B could lead to more engagement.
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Alton
8 months ago
Wait, can you really send four assets in one stream?
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Tawanna
8 months ago
Not so sure about that, four streams might be better for tracking.
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Ernest
9 months ago
Definitely agree, one stream makes it simpler!
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Elouise
9 months ago
I think option A is the best choice.
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Tamra
9 months ago
I practiced a similar question, and I think having one stream is more efficient. So, I might lean towards option A.
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Andra
9 months ago
I feel like option C could work too, but it seems a bit complicated for just four weeks.
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Ruthann
10 months ago
I'm not entirely sure, but I remember something about using multiple streams for different content types. Maybe option B is the way to go?
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Jeannetta
10 months ago
I think option A makes sense because it allows for a single flow of information over the four weeks.
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Santos
10 months ago
I think the most straightforward approach here is option A - create one stream with four assets. That way the manager only has to set it up once and the assets will automatically go out on the schedule.
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Reuben
10 months ago
Hmm, I'm a bit unsure about this one. Would creating two streams with two assets each also work? That way you could have two assets go out per week. I'm not 100% sure, but that's my best guess.
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Jacquline
10 months ago
I'm pretty confident the answer is B - create four streams, each with one asset. That way the manager can schedule each asset to go out once per week for the 4 weeks.
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Hoa
10 months ago
Okay, let's think this through step-by-step. The question says the marketing manager needs to send product info once a week for 4 weeks. So I'm guessing we need to set up some kind of recurring campaign or program to handle that.
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Rodrigo
10 months ago
I think the key here is to understand the concept of an Engagement Program and how it works. I'll need to review that before attempting to answer.
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Zana
10 months ago
This looks like a straightforward question. I'd go with option B and model the effects of price discount strategies using the sales data provided. That should give me a clear way to demonstrate the cost-effectiveness to the students.
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Shad
10 months ago
I'm a bit confused by the details in this question. There are a lot of moving parts, and I'm not sure which approach would be the most effective. I'll need to carefully review the options and think through the pros and cons of each.
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Lenora
10 months ago
Ah yes, that makes sense. The council sets the direction, but doesn't necessarily handle all the operational details. I'm feeling more confident about this now.
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Iluminada
1 year ago
Hold up, are we sure there's no 'Order Pizza and Netflix' option here? Because that's the one I'm leaning towards.
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Barbra
1 year ago
I think option A) Create one stream with four assets is the way to go.
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Lynna
1 year ago
C) Create two streams, each with two assets
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Gertude
1 year ago
B) Create four streams, each with one asset
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Audra
1 year ago
A) Create one stream with four assets
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Glendora
1 year ago
Two streams with two assets each? Hmm, that's a creative approach, but I think I'll stick with the straightforward option B.
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Carry
1 year ago
I think having four streams with one asset each would keep the information concise and organized.
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Twana
1 year ago
Creating one stream with four assets might be overwhelming for the customers.
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Jamal
1 year ago
I agree, option B seems like the most efficient choice.
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Anissa
1 year ago
Four streams, one asset each? Sounds like a lot of work, but I guess it gets the job done efficiently.
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Sanda
1 year ago
C: Create two streams, each with two assets
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Chantell
1 year ago
A: Yeah, it might be more work upfront, but it keeps things organized
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Tracey
1 year ago
B: Create four streams, each with one asset
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Lynelle
1 year ago
A: Create one stream with four assets
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Dominga
1 year ago
A single stream with four assets? That's like trying to fit a square peg in a round hole. Definitely option B for me!
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Sylvie
1 year ago
It's important to keep the engagement program organized and easy to follow for customers.
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Shawnda
1 year ago
Creating one stream with four assets might be too much information at once.
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Carman
1 year ago
I think having multiple streams with one asset each would be less overwhelming for customers.
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Rashida
1 year ago
I agree, option B makes more sense. One asset per stream keeps it simple.
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Dan
1 year ago
But wouldn't it be easier to manage just one stream instead of four?
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Casie
1 year ago
I disagree, I believe they should create four streams, each with one asset.
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Dan
1 year ago
I think the marketing manager should create one stream with four assets.
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