Adobe Exam AD0-E555 Topic 1 Question 12 Discussion

Actual exam question for Adobe's AD0-E555 exam

Question #: 12
Topic #: 1

A marketing manager needs to send product information to customers once per week for four weeks. Using the Engagement Program, how would the marketing manager set this up?

ACreate one stream with four assets

BCreate four streams, each with one asset

CCreate two streams, each with two assets

Show Suggested Answer

Suggested Answer: A

In Marketo Smart Campaigns, triggers and filters work with an OR/AND relationship:

Triggers (Orange):Triggers watch for specific actions or changes in lead data. Ifanyof the triggers you define are met, the lead becomes eligible for the Smart Campaign's actions. Triggers operate on anORbasis.

Filters (Green):Filters further refine the audience by applying additional criteria. The lead must meet the filter criteriaANDhave been activated by at least one trigger. Filters operate on anANDbasis.

Example:

Smart Campaign:

Triggers:

Fills out Form A

Visits Pricing Page

Filters:

Job Title = 'Director'

Country = 'United States'

In this example, a lead will qualify for the Smart Campaign if they:

Fill out Form AORVisit the Pricing PageANDTheir job title is DirectorANDthey are located in the United States.

by Stanton at May 30, 2024, 05:46 PM

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Iluminada

3 months ago

Hold up, are we sure there's no 'Order Pizza and Netflix' option here? Because that's the one I'm leaning towards.

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Barbra

1 months ago

I think option A) Create one stream with four assets is the way to go.

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Lynna

1 months ago

C) Create two streams, each with two assets

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Gertude

2 months ago

B) Create four streams, each with one asset

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Audra

2 months ago

A) Create one stream with four assets

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Glendora

3 months ago

Two streams with two assets each? Hmm, that's a creative approach, but I think I'll stick with the straightforward option B.

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Carry

1 months ago

I think having four streams with one asset each would keep the information concise and organized.

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Twana

2 months ago

Creating one stream with four assets might be overwhelming for the customers.

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Jamal

2 months ago

I agree, option B seems like the most efficient choice.

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Anissa

3 months ago

Four streams, one asset each? Sounds like a lot of work, but I guess it gets the job done efficiently.

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Sanda

2 months ago

C: Create two streams, each with two assets

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Chantell

2 months ago

A: Yeah, it might be more work upfront, but it keeps things organized

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Tracey

2 months ago

B: Create four streams, each with one asset

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Lynelle

3 months ago

A: Create one stream with four assets

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Dominga

3 months ago

A single stream with four assets? That's like trying to fit a square peg in a round hole. Definitely option B for me!

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Sylvie

2 months ago

It's important to keep the engagement program organized and easy to follow for customers.

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Shawnda

2 months ago

Creating one stream with four assets might be too much information at once.

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Carman

2 months ago

I think having multiple streams with one asset each would be less overwhelming for customers.

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Rashida

2 months ago

I agree, option B makes more sense. One asset per stream keeps it simple.

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Dan

4 months ago

But wouldn't it be easier to manage just one stream instead of four?

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Casie

4 months ago

I disagree, I believe they should create four streams, each with one asset.

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Dan

4 months ago

I think the marketing manager should create one stream with four assets.

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