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Adobe Exam AD0-E555 Topic 1 Question 11 Discussion

Actual exam question for Adobe's AD0-E555 exam
Question #: 11
Topic #: 1
[All AD0-E555 Questions]

How would a marketing manager modify the URL of an Adobe Marketo Engage landing page?

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Suggested Answer: C

Email Insights is a powerful reporting tool that allows you to analyze and compare the performance of your email campaigns across various dimensions and metrics1.

To find the click-to-open rate of your emails, you need to select theClick to Open Ratemetric from theMetricsdrop-down menu in the Email Insights interface2.

The click-to-open rate is the percentage of unique clicks divided by the number of unique opens.It measures how effective your email content is at driving recipients to take action after opening your email2.

To compare the click-to-open rate of your emails in July of this year and last year, you need to select theMonthdimension from theDimensionsdrop-down menu and use theDate Rangefilter to specify the time period you want to analyze3.

You can also use theComparefeature to see the percentage change in the click-to-open rate between the two time periods3.

Therefore, Email Insights is the report that the email analyst would consult to find the click-to-open rate of their marketing team's emails in July of this year and last year.


1:Email Insights Overview2:Email Insights Metrics3:Email Insights Dimensions and Filters

by Eun at May 22, 2024, 01:23 PM

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Eric
3 months ago
Ooh, tricky question! I'm going to have to go with C. Gotta love those URL Tools, they're like the Swiss Army knife of Marketo.
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Horace
3 months ago
Haha, 'URL Builder'? Sounds like they're trying to make this way more complicated than it needs to be. Obviously, it's C - right in the URL Tools section.
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Jerry
2 months ago
No doubt, C is the way to go for modifying the URL.
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Dean
2 months ago
Nope, it's actually A. You have to use the URL Builder in the Landing Page Actions.
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Shizue
2 months ago
Yeah, definitely C. It's right there in the Landing Page Actions.
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Noel
3 months ago
Yeah, definitely C, it's in the Landing Page Actions > URL Tools > Edit URL Settings.
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Argelia
3 months ago
I think it's C too, right in the URL Tools section.
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Brunilda
3 months ago
I think it's C too, right in the URL Tools section.
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Laticia
4 months ago
Wait, are we supposed to be modifying the URL? I thought Marketo handled all that behind the scenes. I'm going with option A just to be safe.
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Dierdre
3 months ago
Yeah, I agree. Option A seems like the safest bet to make sure we're modifying it correctly.
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Daniel
3 months ago
I think Marketo does handle a lot of it, but sometimes you need to customize the URL for tracking purposes.
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Ronna
4 months ago
I think option B is the way to go. Editing the URL settings directly on the landing page seems like the most intuitive approach.
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Nelida
4 months ago
I'm not sure, but I think C) Landing Page Actions > URL Tools > Edit URL Settings could also be a possible answer.
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Nicolette
4 months ago
I agree with Leontine, because the URL Builder tool is used to modify URLs on landing pages.
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Leontine
4 months ago
I think the answer is A) Landing Page Actions > URL Tools > URL Builder.
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