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Adobe Exam AD0-E555 Topic 1 Question 11 Discussion

Actual exam question for Adobe's AD0-E555 exam
Question #: 11
Topic #: 1
[All AD0-E555 Questions]

How would a marketing manager modify the URL of an Adobe Marketo Engage landing page?

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Suggested Answer: C

Email Insights is a powerful reporting tool that allows you to analyze and compare the performance of your email campaigns across various dimensions and metrics1.

To find the click-to-open rate of your emails, you need to select theClick to Open Ratemetric from theMetricsdrop-down menu in the Email Insights interface2.

The click-to-open rate is the percentage of unique clicks divided by the number of unique opens.It measures how effective your email content is at driving recipients to take action after opening your email2.

To compare the click-to-open rate of your emails in July of this year and last year, you need to select theMonthdimension from theDimensionsdrop-down menu and use theDate Rangefilter to specify the time period you want to analyze3.

You can also use theComparefeature to see the percentage change in the click-to-open rate between the two time periods3.

Therefore, Email Insights is the report that the email analyst would consult to find the click-to-open rate of their marketing team's emails in July of this year and last year.


1:Email Insights Overview2:Email Insights Metrics3:Email Insights Dimensions and Filters

by Eun at May 22, 2024, 01:23 PM

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Laticia
4 days ago
Wait, are we supposed to be modifying the URL? I thought Marketo handled all that behind the scenes. I'm going with option A just to be safe.
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Ronna
6 days ago
I think option B is the way to go. Editing the URL settings directly on the landing page seems like the most intuitive approach.
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Nelida
11 days ago
I'm not sure, but I think C) Landing Page Actions > URL Tools > Edit URL Settings could also be a possible answer.
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Nicolette
12 days ago
I agree with Leontine, because the URL Builder tool is used to modify URLs on landing pages.
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Leontine
14 days ago
I think the answer is A) Landing Page Actions > URL Tools > URL Builder.
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