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Adobe Exam AD0-E406 Topic 7 Question 56 Discussion

Actual exam question for Adobe's AD0-E406 exam
Question #: 56
Topic #: 7
[All AD0-E406 Questions]

The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.

The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.

The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.

The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.

What should be the goal of the A/B test on the main website?

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Suggested Answer: C

by Vi at Apr 22, 2024, 12:20 PM

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Scarlet
27 days ago
Why not just rename the 'SALE' link to 'Massive Clearance Extravaganza'? Guaranteed to get those clicks! *chuckles*
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Alpha
1 months ago
Hold up, what about increasing Revenue Per Visitor (RPV)? Isn't that the ultimate goal here? I mean, who cares about clicks if it doesn't translate to more revenue, right? *winks*
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Jerry
1 days ago
A) Increase Revenue Per Visitor (RPV).
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Margot
1 months ago
Hmm, I'm not so sure. Increasing Thank You pages visited seems like a better metric to track. That would show if the new link is actually leading to more sales of the discontinued products.
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Farrah
1 days ago
That's a good point, maybe we should consider that as the goal instead.
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An
2 days ago
But wouldn't increasing Thank You pages visited be a better indicator of sales for discontinued products?
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Loreta
10 days ago
I think increasing 'SALE' link clicks would be a good goal for the A/B test.
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Sheridan
2 months ago
I agree, increasing 'SALE' link clicks is the way to go. Let's see if visitors actually take the bait and visit the discounted products!
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Cora
23 days ago
B) Increase 'SALE' link clicks.
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Roselle
1 months ago
A) Increase Revenue Per Visitor (RPV).
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Jean
2 months ago
The goal of the A/B test should be to increase 'SALE' link clicks. This will help determine if the new link drives more traffic to the discontinued products website.
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Verda
2 months ago
I see both points, but I think increasing Revenue Per Visitor (RPV) would be more beneficial in the long run.
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Maile
2 months ago
I disagree, I believe the goal should be to increase Revenue Per Visitor (RPV).
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Rolande
2 months ago
I think the goal should be to increase 'SALE' link clicks.
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