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Adobe AD0-E406 Exam - Topic 7 Question 56 Discussion

The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.What should be the goal of the A/B test on the main website?
C) Increase Thank You pages visited.
A) Increase Revenue Per Visitor (RPV).
B) Increase 'SALE' link clicks.

Adobe AD0-E406 Exam - Topic 7 Question 56 Discussion

Actual exam question for Adobe's AD0-E406 exam
Question #: 56
Topic #: 7
[All AD0-E406 Questions]

The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.

The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.

The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.

The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.

What should be the goal of the A/B test on the main website?

Show Suggested Answer Hide Answer
Suggested Answer: C

by Vi at Apr 22, 2024, 12:20 PM

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Darrel
10 months ago
Sounds risky, not sure if this will actually help their earnings.
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Rosio
10 months ago
Wait, are they really expecting a lot of traffic from a separate site?
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Wilda
10 months ago
But what about actual revenue? Shouldn't that be the focus?
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Brittni
10 months ago
Totally agree, more clicks mean more chances to sell!
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Regenia
11 months ago
I think the goal should be to increase 'SALE' link clicks.
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Mitsue
11 months ago
Increasing Thank You pages visited seems off for this scenario. I feel like the focus should really be on the link clicks instead.
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Lashon
11 months ago
I remember a practice question where we focused on click-through rates for a similar test. So, 'SALE' link clicks makes sense to me.
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Chantell
11 months ago
I'm not entirely sure, but increasing Revenue Per Visitor could be a good goal too, right? It seems like it would show overall effectiveness.
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Sheron
11 months ago
I think the main goal should be to increase 'SALE' link clicks since that's directly related to the new link they added.
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Page
11 months ago
I think the answer is B. The goal is to see if the new link drives more traffic to the discontinued products website, so the best way to measure that is by looking at the clicks on the "SALE" link itself.
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Markus
11 months ago
Hmm, I'm a bit confused. The question says the goal is to see if the new link causes visitors to visit the discontinued products website, but the answer choices don't seem to directly address that. I'm not sure which one to choose.
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Corrina
11 months ago
This seems like a straightforward A/B test to see if adding the "SALE" link to the main navigation drives more traffic to the discontinued products website. I'd go with option B - Increase 'SALE' link clicks.
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Xochitl
11 months ago
Okay, let me think this through. The key here is that the company wants to drive traffic to the discontinued products website, so the goal should be to measure that directly. I'd go with option B - Increase 'SALE' link clicks, since that's the most direct way to see if the new link is working.
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Amber
12 months ago
Hmm, the options cover a range of potential issues. I'll need to consider each one and how they could impact the thumbnail rendering.
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Vanda
12 months ago
Ah, this is a good one. The Oracle Service Bus is all about providing a layer of abstraction to decouple different systems and protocols. I think option A is the best fit for the challenge it addresses.
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Alline
12 months ago
Hmm, I'm not totally sure about this one. I know packet sniffers have something to do with network traffic, but I'm not confident I fully understand what they do. I'll have to think this through carefully.
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Silva
12 months ago
I'm a bit confused by the wording of these options. Are they all equally valid solutions, or is there a clear best answer? I'll need to re-read the question and options a few times to make sure I understand what they're asking.
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Scarlet
1 year ago
Why not just rename the 'SALE' link to 'Massive Clearance Extravaganza'? Guaranteed to get those clicks! *chuckles*
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Linsey
1 year ago
Agreed, increasing 'SALE' link clicks would be the most direct way to measure the impact of the new link.
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Janet
1 year ago
I think the goal should be to increase 'SALE' link clicks to drive traffic to the discontinued products website.
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Tresa
1 year ago
That's a good idea! Renaming it could definitely attract more attention.
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Alpha
1 year ago
Hold up, what about increasing Revenue Per Visitor (RPV)? Isn't that the ultimate goal here? I mean, who cares about clicks if it doesn't translate to more revenue, right? *winks*
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Paris
1 year ago
C) Increase Thank You pages visited.
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Sheron
1 year ago
B) Increase 'SALE' link clicks.
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Jerry
1 year ago
A) Increase Revenue Per Visitor (RPV).
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Margot
1 year ago
Hmm, I'm not so sure. Increasing Thank You pages visited seems like a better metric to track. That would show if the new link is actually leading to more sales of the discontinued products.
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Sarah
1 year ago
Yeah, let's focus on increasing Thank You pages visited to track the success of the new link.
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Farrah
1 year ago
That's a good point, maybe we should consider that as the goal instead.
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An
1 year ago
But wouldn't increasing Thank You pages visited be a better indicator of sales for discontinued products?
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Loreta
1 year ago
I think increasing 'SALE' link clicks would be a good goal for the A/B test.
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Sheridan
1 year ago
I agree, increasing 'SALE' link clicks is the way to go. Let's see if visitors actually take the bait and visit the discounted products!
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Cora
1 year ago
B) Increase 'SALE' link clicks.
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Roselle
1 year ago
A) Increase Revenue Per Visitor (RPV).
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Jean
1 year ago
The goal of the A/B test should be to increase 'SALE' link clicks. This will help determine if the new link drives more traffic to the discontinued products website.
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Verda
1 year ago
I see both points, but I think increasing Revenue Per Visitor (RPV) would be more beneficial in the long run.
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Maile
1 year ago
I disagree, I believe the goal should be to increase Revenue Per Visitor (RPV).
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Rolande
1 year ago
I think the goal should be to increase 'SALE' link clicks.
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