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Adobe AD0-E406 Exam
- Topic 1: Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer/ Analyze a test hypothesis based on a given scenario and identify aspects of a valid hypothesis
- Topic 2: Apply procedures to manage experiences within an experience composer/ Prioritize test ideas based on business needs, level of effort, and potential for lift
- Topic 3: Determine the winning variation based on the observed lift, confidence levels and business objectives/ Based on the Adobe Sample Size Calculator, determine how variables impact the activity
- Topic 4: Determine the appropriate analytics reporting sources (i.e., Target or Adobe Analytics)/ Identify opportunities for optimization based on business KPIs and data analysis
- Topic 5: Understand how Automated Personalization Summary reports differ from other reports/ Construct test hypotheses based on a given scenario and identify hypotheses elements
- Topic 6: Define and evaluate report settings to help set the elements that appear in a report/ Determine KPI-based primary and secondary success metrics
- Topic 7: Apply procedures to manage Activities and Audiences within Target/ Evaluate and identify common problems associated with A/B testing and how to avoid them
- Topic 8: Describe the workflow that applies to creating Target Activities/ Identify business KPIs and successfully translate these into optimization goals given key business requirements
- Topic 9: Apply procedures to create an experience using Form-Based Composer/ Use browser debugging tools (including Experience Cloud Debugger) to verify implementation
Free Adobe AD0-E406 Exam Actual Questions
The questions for AD0-E406 were last updated On Sep. 11, 2023
An e-commerce company has important information for customers and will use a pop-up notification to convey this information immediately after a user register. However, there is concern a pop-will be annoying to the customer.
Which KPI can be determined if there is a negative impact from the pop-up?
When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.
What advice should be given to the manage! about ending the test at this point?
A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor's advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement.
Based on this scenario, what is the most appropriate optimization goal for this test?
When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.
What advice should be given to the manage! about ending the test at this point?
A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor's advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement.
Based on this scenario, what is the most appropriate optimization goal for this test?
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