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Adobe Exam AD0-E406 Topic 7 Question 41 Discussion

Actual exam question for Adobe's AD0-E406 exam
Question #: 41
Topic #: 7
[All AD0-E406 Questions]

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

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Suggested Answer: A

by Elouise at May 26, 2023, 03:02 PM

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Skye
3 months ago
Wait, you mean I can't just pick the metrics that make me look the best? Dang, there goes my plan for world domination through A/B testing...
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Della
3 months ago
Hmm, I'd say A and D. Estimating pre-test metrics is key, and you don't want to be caught fudging the numbers later. That's just cheating!
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Thea
1 months ago
Changing primary goals after activation can lead to unreliable data.
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Kelvin
1 months ago
It's important to set clear goals before starting the test.
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Salina
2 months ago
Definitely, you don't want to risk biased metric selection.
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Latrice
2 months ago
I agree, estimating pre-test metrics is crucial for accurate results.
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Pete
3 months ago
This is easy, man. B and D are the correct answers. You can't change your goals midway, and you gotta keep those metrics unbiased.
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Melvin
2 months ago
D) to minimize risk of biased metric selection
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Jessenia
2 months ago
B) because it is not possible to change your primary goal after the test has started
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Emerson
2 months ago
A) so that 'Conversion Rate of Alternative' can be estimated pre-test
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Layla
3 months ago
A and D, for sure. Estimating conversion rates and minimizing bias are crucial for a valid test.
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Leandro
2 months ago
A and D, for sure. Estimating conversion rates and minimizing bias are crucial for a valid test.
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Nakita
2 months ago
D) to minimize risk of biased metric selection
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Kaycee
3 months ago
A) so that 'Conversion Rate of Alternative' can be estimated pre-test
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Royce
4 months ago
But what if we need to adjust our goals during the test? Wouldn't that be a valid reason to choose or adjust after activation?
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Desire
4 months ago
I agree with Jaclyn. It's important to set clear goals before starting the test.
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Jaclyn
4 months ago
I think primary and secondary success metrics should be determined pre-test to avoid biased metric selection.
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Janey
4 months ago
Definitely D. Choosing metrics after the test starts is a big no-no. You want to avoid any risk of bias in your results.
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Silva
3 months ago
B) because it is not possible to change your primary goal after the test has started
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Josephine
3 months ago
Absolutely, bias can greatly impact the results of the test.
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Pilar
3 months ago
A) so that 'Conversion Rate of Alternative' can be estimated pre-test
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Magnolia
3 months ago
D) to minimize risk of biased metric selection
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Pete
3 months ago
B) because it is not possible to change your primary goal after the test has started
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Pamella
3 months ago
A) so that 'Conversion Rate of Alternative' can be estimated pre-test
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Krissy
4 months ago
But what if we need to adjust our goals during the test? Wouldn't that be a valid reason to choose or adjust after activation?
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Kaycee
4 months ago
I agree with Sharita. It's important to set clear goals before starting the test.
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Sharita
4 months ago
I think primary and secondary success metrics should be determined pre-test to avoid biased metric selection.
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