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Adobe AD0-E406 Exam - Topic 7 Question 41 Discussion

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)
A) so that 'Conversion Rate of Alternative' can be estimated pre-test
B) because it is not possible to change your primary goal after the test has started
C) so that 'days to complete test' can be estimated pre-test
D) to minimize risk of biased metric selection

Adobe AD0-E406 Exam - Topic 7 Question 41 Discussion

Actual exam question for Adobe's AD0-E406 exam
Question #: 41
Topic #: 7
[All AD0-E406 Questions]

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

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Suggested Answer: A

by Elouise at May 26, 2023, 03:02 PM

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Ahmed
10 months ago
I thought you could adjust metrics if needed, guess not!
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Alonso
11 months ago
Estimating conversion rates beforehand is key!
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Corazon
11 months ago
Wait, can you really not change goals mid-test? That seems off.
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Twana
11 months ago
Totally agree, bias can mess everything up.
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Myra
11 months ago
Gotta set those metrics before the test starts!
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Roxane
11 months ago
I think minimizing bias in metric selection is definitely a key point, but I also wonder about the role of estimating test duration.
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Lilli
11 months ago
I feel like estimating the 'Conversion Rate of Alternative' pre-test is crucial, but I can't recall if that's one of the main reasons.
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Shannan
11 months ago
I remember a practice question about how changing goals mid-test can lead to confusion, so that might relate to why we need to set them first.
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Portia
11 months ago
I think it's important to determine metrics beforehand to avoid bias, but I'm not sure if that's the only reason.
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Zena
12 months ago
Okay, I've got this. The key requirements are clear - I just need to match them to the available options. I'm confident I can identify the right solution.
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Rickie
12 months ago
Okay, let me take a closer look at the output and the options. I think the key is understanding what the command is doing and what the "-c" flag typically represents.
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Skye
1 year ago
Wait, you mean I can't just pick the metrics that make me look the best? Dang, there goes my plan for world domination through A/B testing...
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Della
1 year ago
Hmm, I'd say A and D. Estimating pre-test metrics is key, and you don't want to be caught fudging the numbers later. That's just cheating!
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Thea
1 year ago
Changing primary goals after activation can lead to unreliable data.
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Kelvin
1 year ago
It's important to set clear goals before starting the test.
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Salina
1 year ago
Definitely, you don't want to risk biased metric selection.
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Latrice
1 year ago
I agree, estimating pre-test metrics is crucial for accurate results.
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Pete
1 year ago
This is easy, man. B and D are the correct answers. You can't change your goals midway, and you gotta keep those metrics unbiased.
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Melvin
1 year ago
D) to minimize risk of biased metric selection
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Jessenia
1 year ago
B) because it is not possible to change your primary goal after the test has started
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Emerson
1 year ago
A) so that 'Conversion Rate of Alternative' can be estimated pre-test
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Layla
1 year ago
A and D, for sure. Estimating conversion rates and minimizing bias are crucial for a valid test.
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Leandro
1 year ago
A and D, for sure. Estimating conversion rates and minimizing bias are crucial for a valid test.
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Nakita
1 year ago
D) to minimize risk of biased metric selection
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Kaycee
1 year ago
A) so that 'Conversion Rate of Alternative' can be estimated pre-test
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Royce
1 year ago
But what if we need to adjust our goals during the test? Wouldn't that be a valid reason to choose or adjust after activation?
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Desire
1 year ago
I agree with Jaclyn. It's important to set clear goals before starting the test.
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Jaclyn
1 year ago
I think primary and secondary success metrics should be determined pre-test to avoid biased metric selection.
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Janey
1 year ago
Definitely D. Choosing metrics after the test starts is a big no-no. You want to avoid any risk of bias in your results.
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Silva
1 year ago
B) because it is not possible to change your primary goal after the test has started
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Josephine
1 year ago
Absolutely, bias can greatly impact the results of the test.
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Pilar
1 year ago
A) so that 'Conversion Rate of Alternative' can be estimated pre-test
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Magnolia
1 year ago
D) to minimize risk of biased metric selection
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Pete
1 year ago
B) because it is not possible to change your primary goal after the test has started
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Pamella
1 year ago
A) so that 'Conversion Rate of Alternative' can be estimated pre-test
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Krissy
1 year ago
But what if we need to adjust our goals during the test? Wouldn't that be a valid reason to choose or adjust after activation?
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Kaycee
1 year ago
I agree with Sharita. It's important to set clear goals before starting the test.
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Sharita
1 year ago
I think primary and secondary success metrics should be determined pre-test to avoid biased metric selection.
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