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Adobe AD0-E327 Exam - Topic 1 Question 5 Discussion

In the Tracking Indicators report, which metric identifies how many of the targeted recipients opened a delivery?
B) Distinct opens for the population reached
A) Sum of opens for the population reached
C) Distinct clicks for the population reached
D) Recipient clicks for the population reached

Adobe AD0-E327 Exam - Topic 1 Question 5 Discussion

Actual exam question for Adobe's AD0-E327 exam
Question #: 5
Topic #: 1
[All AD0-E327 Questions]

In the Tracking Indicators report, which metric identifies how many of the targeted recipients opened a delivery?

Show Suggested Answer Hide Answer
Suggested Answer: B

The metric that identifies how many of the targeted recipients opened a delivery in the Tracking Indicators report isDistinct opens for the population reached. Therefore, option B is the correct answer.

The other options are:

Sum of opens for the population reached: This metric identifies the total number of opens for the population reached.

Distinct clicks for the population reached: This metric identifies the total number of clicks for the population reached.

Recipient clicks for the population reached: This metric identifies the total number of clicks for the population reached, but only counts one click per recipient.


by Arlette at Mar 21, 2023, 03:14 AM

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Sarah
9 months ago
I’m surprised it’s not just total opens.
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Sharmaine
9 months ago
No doubt, it's B for sure!
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Margot
9 months ago
Wait, are we sure it's not C? That sounds right too.
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Domingo
9 months ago
I thought it was A at first, but B makes more sense.
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Cory
10 months ago
It's definitely B, distinct opens!
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Clorinda
10 months ago
I vaguely recall that distinct opens is the right choice, but I keep mixing it up with clicks.
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Catarina
10 months ago
I'm a bit unsure, but I think "recipient clicks" is more about interactions after opening, so it can't be D.
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Thad
10 months ago
I remember practicing with similar questions, and I feel like "sum of opens" could be misleading since it counts multiple opens by the same person.
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Verona
10 months ago
I think the metric we're looking for is about how many unique people opened the delivery, so it might be B, distinct opens.
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Brice
10 months ago
This looks pretty straightforward to me. I'd go with A, C, and E. Using custom fields, provider search in an authenticated community, and provider search in an unauthenticated community - those seem like the key capabilities the question is asking about.
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Elke
10 months ago
I'm a bit confused on this one. I'm not sure exactly what output from the profiling scripts we should be looking for. Maybe the triggers and sequences? That seems relevant for a master-to-master setup.
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