Adobe Exam AD0-E208 Topic 6 Question 22 Discussion

Actual exam question for Adobe's AD0-E208 exam

Question #: 22
Topic #: 6

A UI/UX manager is concerned that a recent change in the design of a landing page may be confusing to visitors.

Which two variables would be used to evaluate the impact of the design change on site traffic to that landing page? (Choose two.)

ABounce Rate

BTime Spent on Page

CVisitors

DEntries

Show Suggested Answer

Suggested Answer: C

The statement that explains the possible behavior of the data is that this happens when a user comes to a site for the first time and makes a purchase without firing eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as ''NONE''. This means that eVar1 was not set on any page or hit during the visit where the order occurred, so there is no way to associate the order with any value of eVar1. The other statements are not correct explanations of why None, Unspecified, Other, or Unknown may appear in various reports.

References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#unspecified-values

by Billye at Apr 27, 2024, 07:03 PM

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Dorsey

1 months ago

Totally agree with Candidates A and B. Bounce rate and time spent are the way to go. Though I have to admit, 'Visitors' would be a pretty hilarious metric to use in this case. It's like, 'Yep, people are definitely visiting the page. Mission accomplished!'

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Annalee

21 hours ago

B: Agreed, those two variables would give us a good idea of how visitors are interacting with the landing page.

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Caprice

14 days ago

A: I think we should focus on bounce rate and time spent on page to evaluate the impact of the design change.

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Viola

1 months ago

Wait, isn't 'Entries' the number of people who landed on that specific page? That seems like it could also be a useful metric to consider, along with bounce rate and time on page.

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Hassie

14 days ago

D: Yes, tracking Entries along with Bounce Rate and Time Spent on Page will give us a comprehensive view of the impact of the design change.

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Sherrell

17 days ago

C: Entries could also be important to track, as it gives us insight into how many people are actually landing on the page.

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Laticia

21 days ago

B: I agree, those metrics can help us understand if the design change is positively impacting user engagement.

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Wava

22 days ago

A: Bounce Rate and Time Spent on Page would be good indicators of how visitors are interacting with the new design.

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Dorcas

1 months ago

I was thinking the same thing! Bounce rate and time spent on the page are classic UX metrics that can reveal a lot about how visitors are interacting with the landing page. Gotta love those good old vanity metrics, am I right?

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Domitila

1 months ago

I also think C) Visitors and D) Entries could be useful to see if the design change is attracting more people to the landing page.

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Lacresha

2 months ago

I agree with Justine. Bounce Rate can show if visitors are leaving quickly, and Time Spent on Page can indicate engagement.

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Justine

2 months ago

I think A) Bounce Rate and B) Time Spent on Page would be important to evaluate the impact.

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Joni

2 months ago

Hmm, I think bounce rate and time spent on page would be the most relevant metrics to evaluate the impact. The page design change is likely aimed at improving engagement, so those two metrics should give a good indication of how it's performing.

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Helaine

16 days ago

B: Yes, those metrics will show us if the design change is helping or hurting the landing page.

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Octavio

20 days ago

A: I agree, bounce rate and time spent on page are key indicators of user engagement.

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