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Adobe AD0-E208 Exam

Exam Name: Adobe Analytics Business Practitioner Expert
Exam Code: AD0-E208
Related Certification(s): Adobe Analytics Certification
Certification Provider: Adobe
Actual Exam Duration: 120 Minutes
Number of AD0-E208 practice questions in our database: 50 (updated: May. 10, 2024)
Expected AD0-E208 Exam Topics, as suggested by Adobe :
  • Topic 1: Analyze report data to summarize and draw conclusions/ Apply the process to configure Classification Importer and Rule Builder
  • Topic 2: Compare fallout and flow visualization and appropriate variable types for reporting/ Apply the process to share segments with others in the organization
  • Topic 3: Apply the process to schedule Projects and Data Warehouse/ Analyze data to answer business questions and recommend new optimization hypotheses
  • Topic 4: Consider the advantages of using a reporting tool based on a given scenario/ Interpret Solution Design Reference (SDR) to determine what data is available in reports
  • Topic 5: Analyze reports and identify data quality issues/ Apply the process to configure a virtual report suite based upon an existing segment
  • Topic 6: Apply the process to create, configure, and use mobile scorecards/ Apply the process to generate calculated and/or segmented metrics
  • Topic 7: Given a scenario, determine the appropriate item to use/ Determine how to bring data in and out of Adobe Analytics
  • Topic 8: General Tool Knowledge and Troubleshooting/ Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
  • Topic 9: Investigate outliers and anomalies in reports/ Define different types of dimensions and parameters existing in Adobe Analytics
  • Topic 10: Determine how to develop and configure segments/ Apply the process to create a visualization/ Apply segments to Projects and Components
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Free Adobe AD0-E208 Exam Actual Questions

Note: Premium Questions for AD0-E208 were last updated On May. 10, 2024 (see below)

Question #1

Refer to the exhibit:

What is a valid interpretation of this Segment Comparison between Purchasers and Non-Purchasers segments?

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Correct Answer: B

A valid interpretation of this Segment Comparison between Purchasers and Non-Purchasers segments is that on average, Purchasers view 81 % more videos than Non-Purchasers. This means that the average Video Views per Visitor for Purchasers is 81 % higher than that for Non-Purchasers. Video Views/Visitors is not the most statistically significant difference between the two segments, as it has a low confidence level of 68 %. Purchasers are not 81 % more likely to complete a Video View than Non-Purchasers, as this would imply a probability or conversion rate, not an average.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/components/segment-comparison.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/components/segment-comparison.html?lang=en#interpreting-segment-comparison-results


Question #2

Various reports show None, Unspecified, Other, or Unknown, depending on the specific report viewed. Generally, this breakdown means that the variable was not defined or otherwise unavailable.

Which statement explains the possible behavior of the data?

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Correct Answer: C

The statement that explains the possible behavior of the data is that this happens when a user comes to a site for the first time and makes a purchase without firing eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as ''NONE''. This means that eVar1 was not set on any page or hit during the visit where the order occurred, so there is no way to associate the order with any value of eVar1. The other statements are not correct explanations of why None, Unspecified, Other, or Unknown may appear in various reports.

References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#unspecified-values


Question #3

A bank client wants to understand usage of their mobile website by geographical region. The analytics team is tasked with creating segments to provide this data.

Why would the analytics team decide to use segment stacking in the Segment Builder?

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Correct Answer: B

Segment stacking is a feature that allows you to combine multiple segments into one by using containers within containers. It provides the ability to consolidate more granular segments into one combined segment, which can help simplify complex segment logic or reuse existing segments. It does not break a consolidated segment down into multiple granular segments, nor does it bypass the limit on the number of segments per report.

References: https://experienceleague.adobe.com/docs/analytics/components/segments/segment-stacking.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/segments/segment-stacking.html?lang=en#segment-stacking-overview


Question #4

The Product team wants to upload product pricing data from an offline database to the Transaction ID in Adobe Analytics.

Which data import tool should be used for this task?

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Correct Answer: B

The data import tool that should be used for this task is Data Sources. Data Sources is a feature that allows you to upload offline data from external sources and match it with online data in Adobe Analytics. It can also support transaction ID as a key variable to join offline and online data.

References: https://experienceleague.adobe.com/docs/analytics/import/data-sources/data-sources-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/import/data-sources/data-sources-overview.html?lang=en#data-sources-types


Question #5

A bank client wants to understand usage of their mobile website by geographical region. The analytics team is tasked with creating segments to provide this data.

Why would the analytics team decide to use segment stacking in the Segment Builder?

Reveal Solution Hide Solution
Correct Answer: B

Segment stacking is a feature that allows you to combine multiple segments into one by using containers within containers. It provides the ability to consolidate more granular segments into one combined segment, which can help simplify complex segment logic or reuse existing segments. It does not break a consolidated segment down into multiple granular segments, nor does it bypass the limit on the number of segments per report.

References: https://experienceleague.adobe.com/docs/analytics/components/segments/segment-stacking.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/segments/segment-stacking.html?lang=en#segment-stacking-overview



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