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Adobe AD0-E208 Exam Questions
- Topic 1: Analyze report data to summarize and draw conclusions/ Apply the process to configure Classification Importer and Rule Builder
- Topic 2: Compare fallout and flow visualization and appropriate variable types for reporting/ Apply the process to share segments with others in the organization
- Topic 3: Apply the process to schedule Projects and Data Warehouse/ Analyze data to answer business questions and recommend new optimization hypotheses
- Topic 4: Consider the advantages of using a reporting tool based on a given scenario/ Interpret Solution Design Reference (SDR) to determine what data is available in reports
- Topic 5: Analyze reports and identify data quality issues/ Apply the process to configure a virtual report suite based upon an existing segment
- Topic 6: Apply the process to create, configure, and use mobile scorecards/ Apply the process to generate calculated and/or segmented metrics
- Topic 7: Given a scenario, determine the appropriate item to use/ Determine how to bring data in and out of Adobe Analytics
- Topic 8: General Tool Knowledge and Troubleshooting/ Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
- Topic 9: Investigate outliers and anomalies in reports/ Define different types of dimensions and parameters existing in Adobe Analytics
- Topic 10: Determine how to develop and configure segments/ Apply the process to create a visualization/ Apply segments to Projects and Components
Free Adobe AD0-E208 Exam Actual Questions
Note: Premium Questions for AD0-E208 were last updated On Jul. 26, 2025 (see below)
A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics.
Here are some example tracking codes provided by the media agency:
?cid=disp_lifestyle_summer2019.088653 ?cid=disp_summer2019_branding_647821 ?cid=disp_671244_hero_summer2019
The Marketing Channel Processing Rule for the Display channel is configured as follows:
What is causing the loss of data in Adobe Analytics?
The reason why none of the data is credited to the Display marketing channel in Adobe Analytics is that the Marketing Channel processing rule is using a different query string parameter. The tracking codes provided by the media agency use the parameter ''cid'', but the processing rule is looking for the parameter ''cmpid''. Therefore, the rule will not match any of the tracking codes and will not assign them to the Display channel.
References: https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-overview.html?lang=en#marketing-channel-processing-rules
Two single condition Segments are set up for creating a Virtual Report Suite. Both Segments are visit scoped and have the following rule using default Dimensions:
Segment A: Marketing Channel equals 'Social Networks' Segment B: Countries equals 'United Kingdom'
Which data subset of the source Report Suite will be available when using this Virtual Report Suite?
The data subset of the source report suite that will be available when using this virtual report suite is visit data for visits coming from a Social Network AND from the United Kingdom. This is because when two single condition segments are set up for creating a virtual report suite, they are combined with an AND logic. This means that only the visits that match both segments will be included in the virtual report suite.
References: https://experienceleague.adobe.com/docs/analytics/components/virtual-report-suites/vrs-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/virtual-report-suites/vrs-overview.html?lang=en#creating-a-virtual-report-suite
A UI/UX manager is concerned that a recent change in the design of a landing page may be confusing to visitors.
Which two variables would be used to evaluate the impact of the design change on site traffic to that landing page? (Choose two.)
Bounce rate and time spent on page are two metrics that can indicate how engaging and user-friendly a landing page is. A high bounce rate means that visitors are leaving the site after viewing only one page, which may suggest that the page is not relevant or appealing to them. A low time spent on page means that visitors are not spending enough time to explore the content or take action on the page, which may also imply that the page is confusing or uninteresting.
References: https://experienceleague.adobe.com/docs/analytics/components/metrics/bounce-rate.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/metrics/time-spent.html?lang=en
Refer to the exhibit.
Analyzing results from multinational e-commerce, a data analyst realizes much of the product view results and orders are being mapped to an "Unspecified" department name.
What is the probable cause?
Product Department is a classification of product data that can be used to group products into meaningful categories. If some products are showing up as ''Unspecified'' in the report, it means that they are not correctly classified or updated in the classification file.
References: https://experienceleague.adobe.com/docs/analytics/components/classifications/classifications-overview.html?lang=en
In the Solution Design Reference document, variable 'Product Category" is assigned to "eVar4" and is set on a product page with value "Shoes". It is then not recorded in the shopping cart page, the "Order summary" page, or the "Order completion" pages.
The variable is configured like this:
If we count the number of orders per product category in a report, which value receives one order after one visitor completes a purchase from that Product page?
Since eVar4 is set to expire after purchase event, the value ''Shoes'' will be persisted throughout the visit until the order is completed. Therefore, the report will show one order for product category ''Shoes''.
References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#expiration
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