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Adobe AD0-E208 Exam - Topic 10 Question 48 Discussion

A UI/UX manager is concerned that a recent change in the design of a landing page may be confusing to visitors.Which two variables would be used to evaluate the impact of the design change on site traffic to that landing page? (Choose two.)
A) Bounce Rate and B) Time Spent on Page
C) Visitors
D) Entries

Adobe AD0-E208 Exam - Topic 10 Question 48 Discussion

Actual exam question for Adobe's AD0-E208 exam
Question #: 48
Topic #: 10
[All AD0-E208 Questions]

A UI/UX manager is concerned that a recent change in the design of a landing page may be confusing to visitors.

Which two variables would be used to evaluate the impact of the design change on site traffic to that landing page? (Choose two.)

Show Suggested Answer Hide Answer
Suggested Answer: A, B

Bounce rate and time spent on page are two metrics that can indicate how engaging and user-friendly a landing page is. A high bounce rate means that visitors are leaving the site after viewing only one page, which may suggest that the page is not relevant or appealing to them. A low time spent on page means that visitors are not spending enough time to explore the content or take action on the page, which may also imply that the page is confusing or uninteresting.

References: https://experienceleague.adobe.com/docs/analytics/components/metrics/bounce-rate.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/metrics/time-spent.html?lang=en


by Felton at Jun 13, 2025, 12:16 PM

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Francine
6 months ago
I thought Visitors would be a better measure.
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Martin
6 months ago
I agree with Bounce Rate, but not sure about Time Spent.
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Ernie
6 months ago
I think Entries could be important too.
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Eileen
7 months ago
Wait, how does Bounce Rate even relate to confusion?
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Kirk
7 months ago
Definitely Bounce Rate and Time Spent on Page!
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Yolande
7 months ago
I feel like Visitors might not be as relevant here, since we’re focusing on the impact of the design change specifically.
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Dannette
7 months ago
Entries seems like a good choice too, since it measures how many people land on that page initially.
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Pamella
7 months ago
I'm not entirely sure, but I remember something about Time Spent on Page being important for understanding user engagement.
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Sunny
8 months ago
I think Bounce Rate could definitely be one of the variables since it shows how many people leave without interacting.
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Tonja
8 months ago
I'm a little confused by this question. Visitors and entries also seem relevant, but I'm not sure if those are the right answer. I'll have to think it through and make sure I understand the key metrics for evaluating landing page performance.
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Irving
8 months ago
Okay, I've got this. Bounce rate and time spent on page are definitely the two variables I would use to assess the impact of the design change. Those metrics will give me a good sense of how the new design is affecting user engagement and behavior on the landing page.
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Richelle
8 months ago
Hmm, I'm a bit unsure about this one. I know bounce rate and time on page are important, but I'm not sure if those are the only two variables I should consider. Let me think this through carefully.
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Annabelle
8 months ago
This seems like a straightforward question about web analytics. I'd focus on bounce rate and time spent on page as the key metrics to evaluate the impact of the design change.
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Roy
11 months ago
This is a no-brainer - bounce rate and time spent on page. The classic metrics for evaluating user experience. What, did they run out of ideas for the answer choices or something?
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Naomi
11 months ago
Time spent on page and visitors, for sure. You want to see if the design is keeping people engaged and driving more traffic to the page.
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Lavonda
10 months ago
B) Time Spent on Page
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Lucina
10 months ago
A) Bounce Rate
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Daron
11 months ago
I think C) Visitors and D) Entries could also be useful to see if the design change is attracting more people to the landing page.
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Val
11 months ago
I agree with Beata. Bounce Rate can show if visitors are leaving right away, and Time Spent on Page can indicate engagement.
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Chau
12 months ago
Hmm, I'd go with bounce rate and visitors. Gives you a good sense of how many people are even seeing the page and whether they're sticking around.
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Katlyn
12 months ago
Bounce rate and entries are the way to go. You need to know if people are actually landing on the page and how they're interacting with it.
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Dahlia
11 months ago
D) Entries
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Elvera
11 months ago
A) Bounce Rate
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Beata
12 months ago
I think A) Bounce Rate and B) Time Spent on Page would be important to evaluate the impact.
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Lavonna
12 months ago
Bounce rate and time spent on page are definitely the two variables I would use. Gotta keep an eye on those metrics to see if the design change is working.
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Kenny
11 months ago
B) Time Spent on Page
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Arleen
11 months ago
A) Bounce Rate
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