Ooh, this one's a toughie. But I'm gonna have to go with B. Open questions. You want the customer to feel heard and understood, not like they're just checking boxes.
Ah, the age-old debate: open vs. closed questions. I say, why not a mix? Throw in a few personal questions to break the ice, then let the customer take the lead with open-ended ones.
I'm gonna have to go with option B. Open questions are the way to go - you want the customer to feel like they're having a conversation, not just answering a questionnaire.
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