I'm pretty confident it's the Development Team. They are the ones doing the work, so they should be the ones checking it against the Definition of "Done."
This is a straightforward application of the profitability index concept. The higher the PI, the more profitable the project. Since Proposal B has a PI of 1.05, it's the better choice compared to Proposal A with a PI of 0.45.
Okay, let's see. The key is to establish a common identifier that can be used across Marketing Cloud, Service Cloud, and B2C Commerce. I think options B and C are the way to go here.
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