Which research game is primarily used to better understand Customer needs?
Buy a Feature is a research game that involves presenting customers with a list of possible features for a product or service, and giving them a limited budget to spend on their preferred ones. This game helps to understand customer needs, priorities, trade-offs, and willingness to pay. It also encourages collaboration and discussion among customers, and generates feedback and insights for the product team.
Luis
5 months agoTrinidad
5 months agoAudrie
5 months agoShawna
5 months agoNa
6 months agoVashti
6 months agoBarney
6 months agoCarylon
6 months agoLindy
6 months agoCarole
6 months agoMyong
6 months agoAgustin
6 months agoArlie
7 months agoJeanice
7 months agoQuentin
7 months agoCheryll
7 months ago