When dealing with a complex product, what is best defined as a secondary persona?
Buy a Feature is a research game that involves presenting customers with a list of possible features for a product or service, and giving them a limited budget to spend on their preferred ones. This game helps to understand customer needs, priorities, trade-offs, and willingness to pay. It also encourages collaboration and discussion among customers, and generates feedback and insights for the product team.
Junita
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