Free Salesforce MKT-101 Exam Dumps and MKT-101 Exam Questions

Question No: 11

MultipleChoice

Which method of storing subscriber information allows a company to do extensive

external audience segmentation including additional 1:1 subscriber data the company

wants for a send, and to import the data quickly?

Options

ALists

BData Extensions

CLists and Data Extensions

DActive Audiences

Question No: 12

MultipleChoice

A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber dat

a. Which two types

of data can subscribers easily update via the default Profile Center? Choose 2 answers

Options

AData Extension Fields

BEmail Address

COrder History

DList Attributes

Question No: 13

MultipleChoice

A Marketer Sends an email to a Sendable data extension. The Data Extension has a

Subscriber relationship that matches Customer_ID on the data extension to Subscriber

Key on the All Subscriber Lists.

Options

AThe email will be sent to the email address stored on All Subscriber Lists

BThe email will be sent to the email address stored on Data Extension

CThe email will be sent to the field marked as the Primary Key

DThe email will be sent to the subscriber Key on All Subscribers List

Question No: 14

MultipleChoice

NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

Options

AThe ability to set criteria to segment contacts based on behavior using SQL

BThe ability to extract data from an Audience data extension for analysis

CThe ability to set goals and have the system listen to see if users met the goal

DThe ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests

EThe ability to update or create Salesforce CRM objects or records

Question No: 15

MultipleChoice

If all subscribers reside within a single master data extension, what is the optimal way

to manage unsubscribes by communication type?

Options

ACreate a profile attribute or data extension field for each communication type, and use
a boolean value to capture subscriber status

BCreate suppression lists for each communication type, and associate the suppression
list with the email in the user-initiated send definition

CCreate separate lists or data extensions for each communication type, and create a filter
to segment subscribers into the applicable lists or data extensions

DCreate publications lists for each communication type, and associate the publication
list with the email send in the user-initiated send definition

Question No: 16

MultipleChoice

Where do you click Connect Campaign to associate a campaign with a journey?

Options

AJourney Builder

BThe Campaign Messages component on the campaign record

CThe Campaign Messages component on the Lead or Contact record

DEmail Studio

Question No: 17

MultipleChoice

A marketer is designing email for mobile devices.

Which three design best practices would the marketer use? Choose 3 answers

Options

AStack the content in a single column.

BKeep copy simple and direct.

CUse image-based text for hero graphics.

DCut content to make the message fit above the fold.

EDesign with the most important content at the top.

Question No: 18

MultipleChoice

A marketer uses Email Approvals. In which send process must an email have an 'Approved' status prior to send? (Choose 3)

Options

AA/B Tests

BScheduled Sends

CSend Previews

DTriggered Sends

ETest Sends

Question No: 19

MultipleChoice

NTO just hired a new associate whose ...email is going to start creating and deploying the

companies' monthly campaigns and NTO need to ensure that no mistakes are made. Which

two elements of the sent can be reviewed with approvals? Choose two answers

Options

Ahyperlinks

Bfrom name

Csend count

Dsubject line

Question No: 20

MultipleChoice

NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which

two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2 answers

Options

AA From Name for each store location

BA dynamic From Name that pulls in the store location

CA new delivery profile that pulls in store location in the footer

DA new send classification for holiday promotions

Free Salesforce MKT-101 Exam Dumps - Page 2