Discuss Salesforce Salesforce Certified Platform User Experience Designer (Plat-UX-101) Exam Topic 4 Question 55

Cloud Kicks (CK) is going mobile and wants to ensure its Salesforce app aligns with company branding.

Which element could be customized in the Salesforce app to match CK's branding?

ASearch bar layout and loading page background

BBackground image and focus link color

CBrand color and loading page logo

Suggested Answer: A

Confirmation bias is the tendency to seek, interpret, and remember information that confirms one's preexisting beliefs or hypotheses, while ignoring or discounting information that contradicts them1. Confirmation bias can affect user feedback sessions by influencing how the researcher designs the test, asks the questions, observes the behavior, and analyzes the data of the users.Confirmation bias can lead to inaccurate or incomplete insights, and ultimately to poor design decisions2.

One way to avoid confirmation bias in user feedback sessions is to allow the user to explore the application without specific questions regarding which tasks to perform. This can help the researcher to observe the user's natural and spontaneous interaction with the application, without imposing any expectations or assumptions on them. This can also help the user to express their honest opinions and feelings about the application, without being influenced by the researcher's questions or suggestions.This can result in more authentic and unbiased feedback, and more reliable and valid insights3.

Asking open-ended questions staying away from questions regarding feelings is not a good way to avoid confirmation bias in user feedback sessions, because it can limit the depth and richness of the feedback, and miss the opportunity to understand the user's emotions and motivations. Open-ended questions are questions that allow the user to answer in their own words, rather than choosing from a predefined set of options. Open-ended questions are useful for eliciting more detailed and nuanced feedback, and for exploring the user's thoughts and feelings about the application. However, asking open-ended questions alone is not enough to prevent confirmation bias, as the researcher may still unconsciously frame the questions in a way that leads the user to confirm their hypotheses, or interpret the answers in a way that supports their beliefs.Asking questions regarding feelings is also important, as it can help the researcher to understand the user's emotional response to the application, and how it affects their satisfaction, engagement, and loyalty4.

Asking specific questions about known pain points to confirm your hypothesis is a bad way to avoid confirmation bias in user feedback sessions, because it can introduce the researcher's bias into the feedback process, and influence the user's perception and behavior. Asking specific questions about known pain points can lead the researcher to focus only on the information that confirms their hypothesis, and ignore or dismiss the information that challenges or contradicts it. It can also lead the user to pay more attention to the pain points that the researcher mentions, and overlook or downplay the other aspects of the application.This can result in skewed and distorted feedback, and misleading and invalid insights5.

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32 comments · newest first

Makeda 11 months ago

Just a reminder, the search bar layout isn't customizable for branding.

Crista 11 months ago

Totally agree with Sina, the brand color is a must!

Mose 12 months ago

Wait, can you really change the loading page logo? That seems too specific.

Nieves 12 months ago

I think the background image and focus link color are also important for branding.

Sina 1 year ago

You can definitely customize the brand color and loading page logo!

Della 1 year ago

I believe the loading page logo is a key part of branding, so option C sounds right to me, but I need to double-check my notes.

Lasandra 1 year ago

I’m a bit confused about the search bar layout. I thought we could change it, but I can't recall if it was specifically for branding purposes.

Johnna 1 year ago

I remember a practice question about branding elements, and I feel like the brand color and loading page logo were definitely mentioned as customizable options.

Kelvin 1 year ago

I think we can customize the background image and focus link color, but I'm not entirely sure if that's enough for full branding alignment.

Benton 1 year ago

I'm a little unsure about this one. The options seem pretty similar, so I'll have to think it through step-by-step to make sure I don't miss anything.

Tula 1 year ago

Okay, I think I've got it. The question is asking which element of the Salesforce app could be customized to match the company's branding. Based on the options, it looks like the answer is C - brand color and loading page logo.

Luke 1 year ago

Hmm, this seems straightforward, but I want to make sure I understand it correctly. Let me re-read the question carefully.

Colton 1 year ago

I'm pretty confident I can handle this one. The key is to look for the elements that are specifically mentioned in the question as being customizable.

Lynelle 1 year ago

Okay, let's see. Continuous Delivery means the application is always ready to be deployed to production, so I'm guessing the correct answer is D - "An application build has been produced and deployed to production."

Josphine 1 year ago

Ah yes, I remember now! The book is "Quality is Free" by Philip Crosby. He lays out the Four Absolutes of Quality Management in that work. I'm pretty sure that's the right answer.

Teddy 2 years ago

Option C all the way! Gotta love that brand recognition. Hey, at least they're not asking us to change the app's name to 'Cloud Kicks Kicks'.

Cristina 1 year ago

↳ replying to Teddy

Emogene: Yeah, changing the app's name to 'Cloud Kicks Kicks' would have been a bit much.

Lavonda 1 year ago

↳ replying to Teddy

User 3: It's all about consistency in branding, so option C is the best choice.

Emogene 1 year ago

↳ replying to Teddy

User 2: Definitely, having the brand color and logo on the loading page is important.

Anthony 1 year ago

↳ replying to Teddy

User 1: I agree, option C is the way to go for brand recognition.

Jeniffer 2 years ago

Hmm, I'm not sure. Option A seems a bit too basic, but Option C might be the safest bet. What do you all think?

Tess 2 years ago

I'd go with Option B. Changing the background image and focus link color is a great way to incorporate the CK branding into the Salesforce app.

Margo 1 year ago

↳ replying to Tess

User 2: Yeah, changing the background image and focus link color will definitely help align the app with CK's branding.

Nina 1 year ago

↳ replying to Tess

User 1: I think Option B is a good choice.

Helga 2 years ago

Option C looks right to me. The brand color and loading page logo are the key elements that can be customized to match the company's branding.

Rana 1 year ago

↳ replying to Helga

Definitely, it will help create a cohesive brand experience for users.

Aliza 1 year ago

↳ replying to Helga

It's important to have a consistent look and feel across all platforms.

Wayne 2 years ago

↳ replying to Helga

I agree, customizing the brand color and loading page logo will really help with branding.

Brandon 2 years ago

↳ replying to Helga

I think option C is the best choice.

Alline 2 years ago

I'm not sure, but I think A) Search bar layout and loading page background could also be customized for branding.

Carry 2 years ago

I agree with Jeffrey, the brand color and loading page logo are key elements for branding.

Jeffrey 2 years ago

I think the answer is C) Brand color and loading page logo.

Salesforce Certified Platform User Experience Designer (Plat-UX-101) Exam - Topic 4 Question 55 Discussion