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Salesforce Exam Salesforce Marketing Associate Topic 5 Question 21 Discussion

Actual exam question for Salesforce's Salesforce Marketing Associate exam
Question #: 21
Topic #: 5
[All Salesforce Marketing Associate Questions]

Northern Trail Outfitters has been running an email marketing campaign for 6 months. The head of sales wants to know how many new sales leads this email campaign is generating.

Which marketing metric should the associate present to the head of sales?

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Suggested Answer: A

If a marketing associate at Northern Trail Outfitters is unable to see a data extension in the Preview and Test section when trying to perform a test send of an email in Content Builder, it could be because the data extension has the 'Is Testable' flag unchecked. In Salesforce Marketing Cloud, data extensions can be configured with various properties, including the 'Is Testable' flag, which determines whether the data extension is available for use in test sends and previews.

If this flag is not enabled for a specific data extension, it will not appear as an option in the Preview and Test section, preventing associates from selecting it for test sends. Enabling this flag on the data extension's properties allows it to be used for testing and previewing email content.


by Elly at Sep 12, 2024, 08:08 PM

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Twana
8 days ago
I'm going to have to go with B) Conversions. After all, the question is specifically asking about sales leads, and that's what conversions measure.
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Kati
11 days ago
Definitely B) Conversions. Clicks and impressions are good metrics, but the head of sales wants to know about actual sales leads, so that's the way to go.
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Eric
12 days ago
Hmm, I think the answer is B) Conversions. That would show the head of sales how many new leads were generated by the email campaign.
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Nickie
19 days ago
But what about clicks? Clicks can also indicate interest in our products.
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Dalene
23 days ago
I agree with Halina. Conversions will show the actual number of new sales leads generated.
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Halina
24 days ago
I think we should present conversions to the head of sales.
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