Salesforce Exam Salesforce Marketing Associate Topic 5 Question 21 Discussion

Actual exam question for Salesforce's Salesforce Marketing Associate exam

Question #: 21
Topic #: 5

[All Salesforce Marketing Associate Questions]

Northern Trail Outfitters has been running an email marketing campaign for 6 months. The head of sales wants to know how many new sales leads this email campaign is generating.

Which marketing metric should the associate present to the head of sales?

AClicks

BConversions

CImpressions

Show Suggested Answer

Suggested Answer: A

If a marketing associate at Northern Trail Outfitters is unable to see a data extension in the Preview and Test section when trying to perform a test send of an email in Content Builder, it could be because the data extension has the 'Is Testable' flag unchecked. In Salesforce Marketing Cloud, data extensions can be configured with various properties, including the 'Is Testable' flag, which determines whether the data extension is available for use in test sends and previews.

If this flag is not enabled for a specific data extension, it will not appear as an option in the Preview and Test section, preventing associates from selecting it for test sends. Enabling this flag on the data extension's properties allows it to be used for testing and previewing email content.

by Elly at Sep 12, 2024, 08:08 PM

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Lewis

1 months ago

B) Conversions. It's the only answer that actually addresses the question of how many new sales leads the email campaign is generating.

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Karan

1 months ago

B) Conversions - can't go wrong with that. Unless the head of sales is a fan of cat videos, in which case Impressions might be more relevant.

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Carlee

4 days ago

B) Conversions - definitely the most important metric to present to the head of sales.

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Tammara

6 days ago

A) Clicks

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Mendy

8 days ago

A) Clicks

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Shonda

16 days ago

B) Conversions

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Rickie

23 days ago

B) Conversions

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Aron

2 months ago

B) Conversions, for sure. Unless the head of sales is just looking to track how many people opened the emails, which would be a bit odd.

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Aja

7 days ago

A) Clicks

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Rodrigo

10 days ago

B) Conversions, for sure.

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Jolanda

14 days ago

A) Clicks

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Twana

2 months ago

I'm going to have to go with B) Conversions. After all, the question is specifically asking about sales leads, and that's what conversions measure.

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Laticia

Yes, I agree. Conversions would provide the most relevant information to the head of sales in evaluating the effectiveness of the email marketing campaign.

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Dick

29 days ago

Clicks and impressions are important, but conversions directly measure the success of the campaign in generating sales leads.

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Luisa

1 months ago

Conversions would give a clear picture of how many new sales leads the email campaign is generating.

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Carmelina

1 months ago

I think B) Conversions is the best metric to present to the head of sales.

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Kati

2 months ago

Definitely B) Conversions. Clicks and impressions are good metrics, but the head of sales wants to know about actual sales leads, so that's the way to go.

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