Salesforce Exam Salesforce Marketing Associate Topic 2 Question 27 Discussion

Actual exam question for Salesforce's Salesforce Marketing Associate exam

Question #: 27
Topic #: 2

[All Salesforce Marketing Associate Questions]

A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers. They want to ensure that customers can opt- out of emails If they no longer want to receive this Information.

How should the associate accomplish this?

AHave customer log in to their account and update profile.

BProvide a postal mailing address as a minimum.

CSet up a footer in the email with an unsubscribe link.

Show Suggested Answer

Suggested Answer: B

The right to erasure, also known as the right to be forgotten, falls under the General Data Protection Regulation (GDPR). This provision allows individuals to request the deletion or removal of personal data when there is no compelling reason for its continued processing by the business. This right is particularly relevant in the context of digital data and is intended to offer individuals greater control over their personal information in the digital environment.

The GDPR mandates that organizations must comply with such requests under certain conditions, thereby strengthening data privacy and protection for individuals within the European Union and the European Economic Area.

by Katina at Oct 20, 2024, 12:51 AM

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