Salesforce Exam Salesforce Marketing Associate Topic 2 Question 27 Discussion

Actual exam question for Salesforce's Salesforce Marketing Associate exam

Question #: 27
Topic #: 2

[All Salesforce Marketing Associate Questions]

A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers. They want to ensure that customers can opt- out of emails If they no longer want to receive this Information.

How should the associate accomplish this?

AHave customer log in to their account and update profile.

BProvide a postal mailing address as a minimum.

CSet up a footer in the email with an unsubscribe link.

Show Suggested Answer

Suggested Answer: B

The right to erasure, also known as the right to be forgotten, falls under the General Data Protection Regulation (GDPR). This provision allows individuals to request the deletion or removal of personal data when there is no compelling reason for its continued processing by the business. This right is particularly relevant in the context of digital data and is intended to offer individuals greater control over their personal information in the digital environment.

The GDPR mandates that organizations must comply with such requests under certain conditions, thereby strengthening data privacy and protection for individuals within the European Union and the European Economic Area.

by Katina at Oct 20, 2024, 12:51 AM

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Christene

1 months ago

Option C is the way to go, no doubt. Anything else is just a recipe for frustrated customers and angry unsubscribes. Unless you want to give your email list a good ol' fashioned 'unsub-apocalypse', go with the unsubscribe link.

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Fernanda

22 days ago

C) Set up a footer in the email with an unsubscribe link.

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Charlesetta

28 days ago

B) Provide a postal mailing address as a minimum.

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Sharee

1 months ago

A) Have customer log in to their account and update profile.

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Isabella

2 months ago

Definitely C. Anything else would be like asking customers to navigate a maze just to escape your emails. I'd rather have a clear 'unsubscribe' button than play hide-and-seek with my inbox preferences.

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Mertie

11 days ago

C) Set up a footer in the email with an unsubscribe link.

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Tori

12 days ago

B) Provide a postal mailing address as a minimum.

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Katheryn

1 months ago

A) Have customer log in to their account and update profile.

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Hailey

2 months ago

Option B, really? Asking for a postal address just to unsubscribe from emails? That's just overkill. I'd be tempted to unsubscribe from the whole company if they pulled that stunt.

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Clay

2 months ago

I'm with Raelene on this one. An unsubscribe link is the standard these days. Who wants to log in to their account just to change their email preferences? Ain't nobody got time for that!

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Veronika

18 days ago

C) Definitely, it's important to make it easy for customers to opt-out.

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Darnell

23 days ago

A) I agree, having an unsubscribe link in the email is much more convenient.

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Phillip

24 days ago

C) Set up a footer in the email with an unsubscribe link.

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Pansy

1 months ago

A) Have customer log in to their account and update profile.

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Raelene

2 months ago

Option C is the way to go! Having an unsubscribe link in the email footer is the easiest and most user-friendly way for customers to opt-out. Anything else is just extra work for them.

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