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Salesforce Exam Salesforce-Marketing-Associate Topic 1 Question 6 Discussion

Actual exam question for Salesforce's Salesforce Certified Marketing Associate exam
Question #: 6
Topic #: 1
[All Salesforce Certified Marketing Associate Questions]

Cloud Kicks (CK) has a very important new product launch coming up. CK has built an informative email to maximize awareness and interest. Management refused a giveaway as part of the campaign, but not deep discounts.

Which potential option violates CAN-SPAM specifications on subject lines?

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Suggested Answer: C

Option C, 'You may have just won a $500 gift card!', potentially violates CAN-SPAM specifications on subject lines because it can be considered misleading or deceptive. CAN-SPAM regulations require that subject lines accurately reflect the content of the email. Misleading subject lines that imply the recipient has won a prize when this is not the case can lead to violations of these regulations, potentially resulting in penalties. It's crucial for marketing communications to be transparent and not mislead recipients about the nature of the email content.


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