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Salesforce Exam Salesforce Marketing Associate Topic 1 Question 5 Discussion

Actual exam question for Salesforce's Salesforce Marketing Associate exam
Question #: 5
Topic #: 1
[All Salesforce Marketing Associate Questions]

A marketing associate wants to test which subject line results in the most email opens for the first email sent in an abandoned cart journey.

Which Journey Builder feature supports this subject line test?

Show Suggested Answer Hide Answer
Suggested Answer: B

To test which subject line results in the most email opens for the first email sent in an abandoned cart journey, the marketing associate should utilize the A/B Test feature in Journey Builder. This feature allows for the creation of different versions of an email with varying subject lines, which can then be tested on a segment of the journey's audience. The version that performs the best in terms of open rate can be determined through this test, and that subject line can then be used for the remainder of the journey's audience to optimize engagement.


by Vincent at Feb 11, 2024, 10:16 AM

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Mel
12 months ago
B) A/B Test all the way! It's the marketing equivalent of flipping a coin to see which side lands up – except with way more data and a lot less chance of getting a paper cut.
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Mabel
11 months ago
Definitely, it's a great way to optimize email open rates.
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Veda
11 months ago
I agree, A/B Test is the way to go for testing subject lines.
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Lashonda
1 years ago
I'm not sure, but I think C) Decision Split could also be used for this test
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Theron
1 years ago
I'm going with B) A/B Test. It's the obvious choice here, and I'm not even going to bother with the other options. This is a no-brainer!
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Lezlie
11 months ago
I think we're all on the same page here, A/B Test is the clear choice.
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Carey
12 months ago
Yeah, A/B Test is definitely the best option for this scenario.
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Rex
12 months ago
I agree, B) A/B Test is the way to go for testing subject lines.
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Daniel
1 years ago
I agree with Darci, A/B Test is the feature for testing subject lines
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Darci
1 years ago
I think the answer is B) A/B Test
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Kenny
1 years ago
I believe Decision Split is more for branching paths rather than testing subject lines.
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Mariko
1 years ago
Definitely B) A/B Test. I've used that feature before for similar tests, and it works like a charm. Plus, it's the most straightforward solution for this use case.
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Lavina
12 months ago
I've also had success using A/B Test for email subject line testing.
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Vi
12 months ago
C) Decision Split might work too, but A/B Test is probably the best option for this specific test.
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Rosendo
12 months ago
I think A) Path Optimizer could also be useful for optimizing the customer journey.
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Elke
12 months ago
I agree, B) A/B Test is the way to go for testing subject lines.
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Jennifer
12 months ago
I agree, B) A/B Test is the best option for testing subject lines.
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Gladis
1 years ago
It's definitely the best option for testing different subject lines.
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Maia
1 years ago
I agree, A/B Test is the way to go for subject line testing.
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Loreta
1 years ago
C) Decision Split seems like a good option too, but I'm pretty sure A/B Test is the way to go for this kind of subject line testing.
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Jani
12 months ago
B) A/B Test
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Alita
1 years ago
B) A/B Test
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Melodie
1 years ago
C) Decision Split
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Kattie
1 years ago
B) A/B Test
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Quentin
1 years ago
I think the correct answer is B) A/B Test. That's the perfect feature to test subject lines and see which one performs better.
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Kenneth
1 years ago
I'm not sure, but I think Path Optimizer may also be used for testing.
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Val
1 years ago
I agree with Felicia, A/B Test allows you to test different subject lines.
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Felicia
1 years ago
I think the answer is B) A/B Test.
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