Salesforce Exam Salesforce Marketing Associate Topic 1 Question 5 Discussion

Actual exam question for Salesforce's Salesforce Marketing Associate exam

Question #: 5
Topic #: 1

[All Salesforce Marketing Associate Questions]

A marketing associate wants to test which subject line results in the most email opens for the first email sent in an abandoned cart journey.

Which Journey Builder feature supports this subject line test?

APath Optimizer

BA/B Test

CDecision Split

Show Suggested Answer

Suggested Answer: B

To test which subject line results in the most email opens for the first email sent in an abandoned cart journey, the marketing associate should utilize the A/B Test feature in Journey Builder. This feature allows for the creation of different versions of an email with varying subject lines, which can then be tested on a segment of the journey's audience. The version that performs the best in terms of open rate can be determined through this test, and that subject line can then be used for the remainder of the journey's audience to optimize engagement.

by Vincent at Feb 11, 2024, 10:16 AM

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Mel

10 months ago

B) A/B Test all the way! It's the marketing equivalent of flipping a coin to see which side lands up – except with way more data and a lot less chance of getting a paper cut.

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Mabel

10 months ago

Definitely, it's a great way to optimize email open rates.

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Veda

10 months ago

I agree, A/B Test is the way to go for testing subject lines.

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Lashonda

10 months ago

I'm not sure, but I think C) Decision Split could also be used for this test

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Theron

11 months ago

I'm going with B) A/B Test. It's the obvious choice here, and I'm not even going to bother with the other options. This is a no-brainer!

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Lezlie

9 months ago

I think we're all on the same page here, A/B Test is the clear choice.

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Carey

10 months ago

Yeah, A/B Test is definitely the best option for this scenario.

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Rex

10 months ago

I agree, B) A/B Test is the way to go for testing subject lines.

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Daniel

11 months ago

I agree with Darci, A/B Test is the feature for testing subject lines

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Darci

11 months ago

I think the answer is B) A/B Test

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Kenny

11 months ago

I believe Decision Split is more for branching paths rather than testing subject lines.

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Mariko

11 months ago

Definitely B) A/B Test. I've used that feature before for similar tests, and it works like a charm. Plus, it's the most straightforward solution for this use case.

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