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Salesforce Exam Salesforce Loyalty Management Topic 3 Question 30 Discussion

Actual exam question for Salesforce's Salesforce Loyalty Management exam
Question #: 30
Topic #: 3
[All Salesforce Loyalty Management Questions]

What is a business use case for integrating Marketing Cloud Personalization with Loyalty Management?

Show Suggested Answer Hide Answer
Suggested Answer: D

To integrate Salesforce Marketing Cloud with Loyalty Management with minimal development effort, the recommended approach is:

Option D: Installing and configuring Marketing Cloud Connect. This tool facilitates seamless integration between Salesforce CRM platforms, including Loyalty Management, and Salesforce Marketing Cloud, enabling the synchronization of data and the automation of personalized email campaigns to Loyalty Program members.


by Lavina at Aug 26, 2024, 06:30 AM

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Bev
2 months ago
A) To enable the purchasing of products and take payment. Duh, what else would you use a marketing platform for?
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Nichelle
17 days ago
D) To offer promotions in real-time to customers.
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Pauline
21 days ago
B) To create unified profile from multiple source of truth and build a golden record.
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King
1 months ago
A) To enable the purchasing of products and take payment.
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Jamal
2 months ago
I'm gonna go with B. Unified profiles are key for any good loyalty program. Anything else is just window dressing.
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Daron
2 months ago
That's a tough one, but I'd say B. Gotta have that single source of truth to really drive personalization!
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Annamaria
2 months ago
D) To offer promotions in real-time to customers. Personalization and loyalty management go hand-in-hand for delivering a seamless customer experience.
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Mozell
16 days ago
D) To offer promotions in real-time to customers.
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Dolores
22 days ago
B) To create unified profile from multiple source of truth and build a golden record.
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Adaline
1 months ago
A) To enable the purchasing of products and take payment.
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Jackie
2 months ago
I would also consider D) To offer promotions in real-time to customers, as it can help drive immediate sales.
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Arlette
2 months ago
I agree with Farrah, having a single view of the customer is crucial for personalized marketing.
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Estrella
2 months ago
B) To create unified profile from multiple source of truth and build a golden record. This seems like the most relevant use case for integrating the two platforms.
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Sue
1 months ago
User 2: D) To offer promotions in real-time to customers.
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Pearline
1 months ago
User 1: B) To create unified profile from multiple source of truth and build a golden record.
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Farrah
2 months ago
I think the answer is B) To create unified profile from multiple source of truth and build a golden record.
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