Discuss Salesforce Salesforce Certified Agentforce Sales Consultant (Sales-Con-201) Exam Topic 7 Question 69

Prospects at Cloud Kicks are exposed to many different marketing activities. In most cases, a combination of several different activities result in a successful sale.

How should the consultant configure Salesforce to track which marketing activities influenced the customer to make a purchase?

AImplement Customizable Campaign Influence.

BCreate a junction object between Campaign and Opportunity.

CUse Surveys to request the information from the customer.

DMake the Primary Campaign Source required.

Suggested Answer: B

Creating a junction object between Campaign and Opportunity is the best way to track which marketing activities influenced a customer to make a purchase. This junction object will allow you to track the influence of multiple Campaigns on a single Opportunity, which can be used to gain insights into which Campaigns are most effective.

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11 comments · newest first

Dominic 12 months ago

D is too limiting, we need more data points!

Vicki 12 months ago

Totally agree with A, it’s super flexible!

Hui 12 months ago

Surprised that C is even an option, seems less effective.

Joaquin 1 year ago

I think B could work too, but it seems more complicated.

Owen 1 year ago

A is the best choice for tracking influence!

Shannon 1 year ago

Making the Primary Campaign Source required sounds familiar, but I’m not sure if it captures all the marketing activities effectively. I might need to think this one through more.

Jina 1 year ago

I feel like using surveys could be useful for gathering customer feedback, but I’m not convinced it would directly track the marketing activities that influenced the sale.

Mila 1 year ago

I practiced a question similar to this where creating a junction object was mentioned. It seems like a solid option, but I wonder if it’s the most efficient method.

Lucia 1 year ago

I think I remember something about Customizable Campaign Influence being a good way to track multiple marketing activities, but I'm not entirely sure how it works in practice.

Youlanda 1 year ago

Okay, let's see. The customer wants to migrate to IPv6 while preserving the existing IPv4 services. Hmm, that rules out 6to4 and NAT64 since they don't preserve the IPv4 topology.

Genevieve 1 year ago

This seems like a straightforward question about contract incentives. I'll focus on understanding the key purpose of each option.

Salesforce Certified Agentforce Sales Consultant (Sales-Con-201) Exam - Topic 7 Question 69 Discussion