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Salesforce Certified Sales Cloud Consultant (Sales-Con-201) Exam - Topic 7 Question 69 Discussion

Prospects at Cloud Kicks are exposed to many different marketing activities. In most cases, a combination of several different activities result in a successful sale.How should the consultant configure Salesforce to track which marketing activities influenced the customer to make a purchase?
B) Create a junction object between Campaign and Opportunity.
A) Implement Customizable Campaign Influence.
C) Use Surveys to request the information from the customer.
D) Make the Primary Campaign Source required.

Salesforce Certified Sales Cloud Consultant (Sales-Con-201) Exam - Topic 7 Question 69 Discussion

Actual exam question for Salesforce's Salesforce Certified Sales Cloud Consultant (Sales-Con-201) exam
Question #: 69
Topic #: 7
[All Salesforce Certified Sales Cloud Consultant (Sales-Con-201) Questions]

Prospects at Cloud Kicks are exposed to many different marketing activities. In most cases, a combination of several different activities result in a successful sale.

How should the consultant configure Salesforce to track which marketing activities influenced the customer to make a purchase?

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Suggested Answer: B

Creating a junction object between Campaign and Opportunity is the best way to track which marketing activities influenced a customer to make a purchase. This junction object will allow you to track the influence of multiple Campaigns on a single Opportunity, which can be used to gain insights into which Campaigns are most effective.


by Justine at Mar 02, 2023, 03:13 PM

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Dominic
8 months ago
D is too limiting, we need more data points!
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Vicki
9 months ago
Totally agree with A, it’s super flexible!
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Hui
9 months ago
Surprised that C is even an option, seems less effective.
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Joaquin
9 months ago
I think B could work too, but it seems more complicated.
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Owen
9 months ago
A is the best choice for tracking influence!
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Shannon
9 months ago
Making the Primary Campaign Source required sounds familiar, but I’m not sure if it captures all the marketing activities effectively. I might need to think this one through more.
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Jina
9 months ago
I feel like using surveys could be useful for gathering customer feedback, but I’m not convinced it would directly track the marketing activities that influenced the sale.
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Mila
9 months ago
I practiced a question similar to this where creating a junction object was mentioned. It seems like a solid option, but I wonder if it’s the most efficient method.
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Lucia
10 months ago
I think I remember something about Customizable Campaign Influence being a good way to track multiple marketing activities, but I'm not entirely sure how it works in practice.
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Youlanda
10 months ago
Okay, let's see. The customer wants to migrate to IPv6 while preserving the existing IPv4 services. Hmm, that rules out 6to4 and NAT64 since they don't preserve the IPv4 topology.
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Genevieve
10 months ago
This seems like a straightforward question about contract incentives. I'll focus on understanding the key purpose of each option.
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