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Salesforce Certified Sales Cloud Consultant (Sales-Con-201) Exam - Topic 4 Question 78 Discussion

Each year, representatives from Universal Containers attend two major industry conferences that Generate a large volume of leads. A few months after leads have been converted to opportunities, the team wants to determine the return on Investment (ROI) for each industry conference.Which solution should the consultant recommend?
B) Create a mufti-select picklist, and ask representatives to select which conference (s) influence the lead.
A) Create the Campaigns related list on the Lead page layout, and associate new leads with a Campaign.
C) Create industry events as Campaigns, add leads as Campaign Members, and utilize Customizable Campaign influence.
D) Create a Slack channel for each industry conference and mention this channel on all new leads.

Salesforce Certified Sales Cloud Consultant (Sales-Con-201) Exam - Topic 4 Question 78 Discussion

Actual exam question for Salesforce's Salesforce Certified Sales Cloud Consultant (Sales-Con-201) exam
Question #: 78
Topic #: 4
[All Salesforce Certified Sales Cloud Consultant (Sales-Con-201) Questions]

Each year, representatives from Universal Containers attend two major industry conferences that Generate a large volume of leads. A few months after leads have been converted to opportunities, the team wants to determine the return on Investment (ROI) for each industry conference.

Which solution should the consultant recommend?

Show Suggested Answer Hide Answer
Suggested Answer: B

by Joseph at Oct 09, 2023, 05:18 AM

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Sherita
8 months ago
Campaign influence is key for accurate ROI calculations!
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Devora
8 months ago
Wait, a Slack channel? That seems a bit unnecessary, right?
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Noemi
8 months ago
I like the idea of using Campaigns for better organization.
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Emmett
9 months ago
I disagree, a multi-select picklist could get messy.
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Deangelo
9 months ago
Option C sounds like the best way to track ROI effectively.
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Chantell
9 months ago
Option D seems off to me. I don’t see how a Slack channel would help with measuring ROI for conferences.
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Adelle
9 months ago
I feel like option B could work, but it seems less structured than using Campaigns. We practiced a similar question about tracking event success.
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Eun
9 months ago
I'm not entirely sure, but I remember something about using Campaigns for ROI analysis. Was it option A or C?
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Latanya
9 months ago
I think option C sounds familiar; we discussed how Campaigns can track leads effectively in our last study session.
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Tanja
10 months ago
Option C sounds like the most comprehensive approach. Tracking leads back to the specific conferences through Campaigns and Customizable Campaign Influence will give the team the data they need to calculate the ROI. The other options don't seem as robust.
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Jess
10 months ago
Hmm, I'm a bit unsure about this one. The question is asking for a solution, but there are a few different options presented. I'll need to carefully read through each one and think about the pros and cons before deciding.
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Luther
10 months ago
This seems like a straightforward question about tracking the ROI of industry conferences. I think option C is the best solution - creating the conferences as Campaigns and using Customizable Campaign Influence to attribute leads to the right events.
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Levi
10 months ago
I'm a little confused by the question. Is it asking us to recommend the best way to track conference leads, or the best way to calculate ROI? The wording is a bit ambiguous. I'll need to re-read it carefully.
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Dortha
10 months ago
Alright, time to put my knowledge to the test. I'm pretty confident that TSMS and Callback are the two correct answers here.
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Ryan
10 months ago
Hmm, I'm a little unsure about this one. The options seem to cover different types of views, but I'm not 100% certain which ones are included in the default templates. I'll need to think this through carefully.
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Skye
10 months ago
Ugh, I'm a little confused on this one. I know I need to set the criteria in Change Assistant, but I'm not sure if Description is one of the required options or not. I'll have to double-check my notes.
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