Cloud Kicks wants to implement a methodology to determine which current leads have the most in common with leads that have successfully been converted in the past.
Creating Cadence Steps? I don't know, that sounds like a lot of manual work. Ain't nobody got time for that when you've got Einstein Lead Scoring to do all the heavy lifting.
I think creating Cadence Steps could also be helpful in meeting this requirement. It allows us to set up a sequence of actions to nurture leads and increase conversion rates.
Skye
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