Salesforce Exam Sales-Cloud-Consultant Topic 3 Question 87 Discussion

Actual exam question for Salesforce's Salesforce Certified Sales Cloud Consultant Exam exam

Question #: 87
Topic #: 3

[All Salesforce Certified Sales Cloud Consultant Exam Questions]

Prospects at Cloud Kicks are exposed to many different marketing activities. In most cases, a combination of several different activities result in a successful sale.

How should the consultant configure Salesforce to track which marketing activities influenced the customer to make a purchase?

AImplement Customizable Campaign Influence.

BCreate a junction object between Campaign and Opportunity.

CUse Surveys to request the information from the customer.

DMake the Primary Campaign Source required.

Show Suggested Answer

Suggested Answer: A

Creating a junction object between Campaign and Opportunity is the best way to track which marketing activities influenced a customer to make a purchase. This junction object will allow you to track the influence of multiple Campaigns on a single Opportunity, which can be used to gain insights into which Campaigns are most effective.

by Veronika at Apr 13, 2024, 01:29 AM

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Yoko

11 days ago

Definitely. Making the Primary Campaign Source required is a good idea, but it's not enough on its own. You need a way to track the other influencing factors too.

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Lai

13 days ago

I'm not sure about using Surveys to get the information from the customer. That seems like it could be unreliable, and customers might not always remember all the marketing activities that influenced them.

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Rhea

14 days ago

True, but that might be a bit more complex to set up, don't you think? Customizable Campaign Influence seems like a more straightforward solution.

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Salome

15 days ago

Yeah, but creating a junction object between Campaign and Opportunity could also work. That way, you can directly associate each campaign with the corresponding opportunity.

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Elouise

17 days ago

I agree with Sage. Customizable Campaign Influence seems like the most comprehensive solution, as it lets you attribute the sale to multiple campaigns rather than just the primary one.

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Sage

19 days ago

Hmm, this is a tricky one. I think implementing Customizable Campaign Influence would be the best way to go, as it allows you to track the impact of multiple marketing activities on a sale.

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