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Salesforce Certified Sales Cloud Consultant (Sales-Con-201) Exam - Topic 3 Question 130 Discussion

Annual sales numbers change depending on renewal periods and new products. Sales managers at Universal Containers (UC) want to emphasize the importance of customer retention whenprioritizing the pipeline and customer engagement for the sales team.Which metric should the consultant recommend to help UC emphasizethe importance of customer retention to the overall business strategy?
C) Customer Lifetime Value (CLV)
A) Annual Contract Value (ACV)
B) Total Pipeline Value

Salesforce Certified Sales Cloud Consultant (Sales-Con-201) Exam - Topic 3 Question 130 Discussion

Actual exam question for Salesforce's Salesforce Certified Sales Cloud Consultant (Sales-Con-201) exam
Question #: 130
Topic #: 3
[All Salesforce Certified Sales Cloud Consultant (Sales-Con-201) Questions]

Annual sales numbers change depending on renewal periods and new products. Sales managers at Universal Containers (UC) want to emphasize the importance of customer retention when

prioritizing the pipeline and customer engagement for the sales team.

Which metric should the consultant recommend to help UC emphasize

the importance of customer retention to the overall business strategy?

Show Suggested Answer Hide Answer
Suggested Answer: C

by Johnson at May 29, 2026, 08:04 AM

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Irma
3 days ago
CLV is key for retention strategies!
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Shawnta
9 days ago
I practiced a question like this, and I feel like CLV was highlighted as a key metric for showing the long-term value of keeping customers.
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Lonna
14 days ago
Total Pipeline Value seems more focused on new sales opportunities rather than retention, so I don't think that's the right choice.
upvoted 0 times
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Sherita
19 days ago
I'm not entirely sure, but I remember something about Annual Contract Value (ACV) being important for understanding revenue from renewals.
upvoted 0 times
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Marcos
24 days ago
I think Customer Lifetime Value (CLV) makes the most sense here since it directly ties to retention and shows how much a customer is worth over time.
upvoted 0 times
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