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Salesforce MKT-101 Exam - Topic 7 Question 71 Discussion

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.Which Journey Builder activity should NTO use?
A) Engagement Split
B) Frequency Split
C) Scoring Split

Salesforce MKT-101 Exam - Topic 7 Question 71 Discussion

Actual exam question for Salesforce's MKT-101 exam
Question #: 71
Topic #: 7
[All MKT-101 Questions]

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.

Which Journey Builder activity should NTO use?

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Suggested Answer: A

by Iluminada at Jul 04, 2025, 11:22 AM

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Peggie
5 months ago
Frequency Split seems more about how often they engage, not who.
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Kirk
5 months ago
Definitely agree, it targets the most engaged customers directly.
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Hildegarde
6 months ago
I think Engagement Split is the way to go!
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Idella
6 months ago
Wait, can you really use Scoring Split for this? Sounds off.
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Billye
6 months ago
I thought all splits were the same, but this makes sense!
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Cristal
6 months ago
I’m leaning towards Engagement Split too, but I wonder if there are cases where Frequency Split would be more appropriate.
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Quentin
7 months ago
I practiced a similar question, and I feel like Scoring Split could be relevant if they have a scoring system for engagement.
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Mattie
7 months ago
I'm not entirely sure, but I remember something about Frequency Split being used for targeting based on how often customers engage.
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Alona
7 months ago
I think the Engagement Split might be the right choice since it focuses on customer interaction levels.
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Benton
7 months ago
I'm pretty confident the Engagement Split is the correct answer here. It's specifically designed to deliver personalized content based on a customer's level of engagement with your brand. Seems like the perfect fit for NTO's needs.
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Ilda
7 months ago
Hmm, I'm a little confused. I thought the Frequency Split was more about how often customers make purchases, not their overall engagement. I'll need to review the details of each activity to make sure I understand the differences.
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Myra
8 months ago
Okay, I've got this. The Scoring Split is designed for lead scoring, so that's not the right choice here. The Engagement Split is the way to go - it lets you create different experiences for your most and least engaged customers.
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Thad
8 months ago
I'm a bit unsure about this one. Is the Frequency Split also a valid option since it allows you to segment based on how often customers interact? I'll need to double-check the differences between these activities.
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Luis
8 months ago
Hmm, this seems like a straightforward question about Journey Builder activities. I think the Engagement Split would be the best option here since NTO wants to deliver different content based on customer engagement levels.
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Anna
10 months ago
Why do you think that, Lorean?
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Lorean
10 months ago
I disagree, I believe Engagement Split would be more effective.
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Anna
10 months ago
Because Scoring Split allows NTO to target customers based on their engagement level.
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Ressie
10 months ago
Why do you think that, Anna?
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Marguerita
10 months ago
I'm just here for the free swag. As long as I get my 10% off coupon, I don't care what kind of 'split' they use!
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Octavio
8 months ago
C) Scoring Split
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Paola
10 months ago
B) Frequency Split
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Ayesha
10 months ago
A) Engagement Split
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Mari
11 months ago
Hmm, Frequency Split could work too. Maybe NTO wants to serve up different content based on how often customers interact, not just their overall engagement.
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Hoa
10 months ago
B) Frequency Split
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Josephine
10 months ago
A) Engagement Split
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Anna
11 months ago
I think NTO should use Scoring Split.
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Xochitl
11 months ago
I was thinking Engagement Split, but Scoring Split makes more sense. Gotta give the loyal customers some extra love, you know?
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Rana
10 months ago
I agree, loyal customers deserve special treatment.
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Hermila
10 months ago
Scoring Split
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Kathryn
10 months ago
Engagement Split
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Trinidad
11 months ago
Option C looks like the way to go. Scoring Split allows you to tailor content based on customer engagement levels. Seems like a no-brainer to me!
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Wynell
11 months ago
Scoring Split seems like the best option to personalize content based on customer engagement.
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Truman
11 months ago
I think Engagement Split could also be useful to differentiate content for different customer engagement levels.
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Allene
11 months ago
I agree, using Scoring Split would definitely help NTO target their content effectively.
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