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Salesforce MKT-101 Exam - Topic 7 Question 71 Discussion

Actual exam question for Salesforce's MKT-101 exam
Question #: 71
Topic #: 7
[All MKT-101 Questions]

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.

Which Journey Builder activity should NTO use?

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Suggested Answer: A

by Iluminada at Jul 04, 2025, 11:22 AM

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Peggie
2 months ago
Frequency Split seems more about how often they engage, not who.
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Kirk
2 months ago
Definitely agree, it targets the most engaged customers directly.
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Hildegarde
3 months ago
I think Engagement Split is the way to go!
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Idella
3 months ago
Wait, can you really use Scoring Split for this? Sounds off.
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Billye
3 months ago
I thought all splits were the same, but this makes sense!
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Cristal
3 months ago
I’m leaning towards Engagement Split too, but I wonder if there are cases where Frequency Split would be more appropriate.
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Quentin
3 months ago
I practiced a similar question, and I feel like Scoring Split could be relevant if they have a scoring system for engagement.
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Mattie
4 months ago
I'm not entirely sure, but I remember something about Frequency Split being used for targeting based on how often customers engage.
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Alona
4 months ago
I think the Engagement Split might be the right choice since it focuses on customer interaction levels.
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Benton
4 months ago
I'm pretty confident the Engagement Split is the correct answer here. It's specifically designed to deliver personalized content based on a customer's level of engagement with your brand. Seems like the perfect fit for NTO's needs.
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Ilda
4 months ago
Hmm, I'm a little confused. I thought the Frequency Split was more about how often customers make purchases, not their overall engagement. I'll need to review the details of each activity to make sure I understand the differences.
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Myra
4 months ago
Okay, I've got this. The Scoring Split is designed for lead scoring, so that's not the right choice here. The Engagement Split is the way to go - it lets you create different experiences for your most and least engaged customers.
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Thad
5 months ago
I'm a bit unsure about this one. Is the Frequency Split also a valid option since it allows you to segment based on how often customers interact? I'll need to double-check the differences between these activities.
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Luis
5 months ago
Hmm, this seems like a straightforward question about Journey Builder activities. I think the Engagement Split would be the best option here since NTO wants to deliver different content based on customer engagement levels.
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Anna
7 months ago
Why do you think that, Lorean?
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Lorean
7 months ago
I disagree, I believe Engagement Split would be more effective.
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Anna
7 months ago
Because Scoring Split allows NTO to target customers based on their engagement level.
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Ressie
7 months ago
Why do you think that, Anna?
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Marguerita
7 months ago
I'm just here for the free swag. As long as I get my 10% off coupon, I don't care what kind of 'split' they use!
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Octavio
5 months ago
C) Scoring Split
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Paola
6 months ago
B) Frequency Split
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Ayesha
7 months ago
A) Engagement Split
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Mari
7 months ago
Hmm, Frequency Split could work too. Maybe NTO wants to serve up different content based on how often customers interact, not just their overall engagement.
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Hoa
7 months ago
B) Frequency Split
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Josephine
7 months ago
A) Engagement Split
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Anna
7 months ago
I think NTO should use Scoring Split.
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Xochitl
8 months ago
I was thinking Engagement Split, but Scoring Split makes more sense. Gotta give the loyal customers some extra love, you know?
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Rana
7 months ago
I agree, loyal customers deserve special treatment.
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Hermila
7 months ago
Scoring Split
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Kathryn
7 months ago
Engagement Split
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Trinidad
8 months ago
Option C looks like the way to go. Scoring Split allows you to tailor content based on customer engagement levels. Seems like a no-brainer to me!
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Wynell
7 months ago
Scoring Split seems like the best option to personalize content based on customer engagement.
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Truman
7 months ago
I think Engagement Split could also be useful to differentiate content for different customer engagement levels.
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Allene
8 months ago
I agree, using Scoring Split would definitely help NTO target their content effectively.
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