MENU
Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?
Suggested Answer: A
Get Premium MKT-101 Questions
as Interactive Web-Based Practice Test or PDF
Real Exam Format
Detailed Explanations
Instant Access
Get Your Practice Test
34 comments · newest first
PE
Peggie
10 months ago
Frequency Split seems more about how often they engage, not who.
KI
Kirk
10 months ago
Definitely agree, it targets the most engaged customers directly.
HI
Hildegarde
11 months ago
I think Engagement Split is the way to go!
ID
Idella
11 months ago
Wait, can you really use Scoring Split for this? Sounds off.
BI
Billye
11 months ago
I thought all splits were the same, but this makes sense!
CR
Cristal
11 months ago
I’m leaning towards Engagement Split too, but I wonder if there are cases where Frequency Split would be more appropriate.
QU
Quentin
12 months ago
I practiced a similar question, and I feel like Scoring Split could be relevant if they have a scoring system for engagement.
MA
Mattie
12 months ago
I'm not entirely sure, but I remember something about Frequency Split being used for targeting based on how often customers engage.
AL
Alona
1 year ago
I think the Engagement Split might be the right choice since it focuses on customer interaction levels.
BE
Benton
1 year ago
I'm pretty confident the Engagement Split is the correct answer here. It's specifically designed to deliver personalized content based on a customer's level of engagement with your brand. Seems like the perfect fit for NTO's needs.
IL
Ilda
1 year ago
Hmm, I'm a little confused. I thought the Frequency Split was more about how often customers make purchases, not their overall engagement. I'll need to review the details of each activity to make sure I understand the differences.
MY
Myra
1 year ago
Okay, I've got this. The Scoring Split is designed for lead scoring, so that's not the right choice here. The Engagement Split is the way to go - it lets you create different experiences for your most and least engaged customers.
TH
Thad
1 year ago
I'm a bit unsure about this one. Is the Frequency Split also a valid option since it allows you to segment based on how often customers interact? I'll need to double-check the differences between these activities.
LU
Luis
1 year ago
Hmm, this seems like a straightforward question about Journey Builder activities. I think the Engagement Split would be the best option here since NTO wants to deliver different content based on customer engagement levels.
AN
Anna
1 year ago
Why do you think that, Lorean?
LO
Lorean
1 year ago
I disagree, I believe Engagement Split would be more effective.
AN
Anna
1 year ago
Because Scoring Split allows NTO to target customers based on their engagement level.
RE
Ressie
1 year ago
Why do you think that, Anna?
MA
Marguerita
1 year ago
I'm just here for the free swag. As long as I get my 10% off coupon, I don't care what kind of 'split' they use!
OC
Octavio
1 year ago
C) Scoring Split
PA
Paola
1 year ago
B) Frequency Split
AY
Ayesha
1 year ago
A) Engagement Split
MA
Mari
1 year ago
Hmm, Frequency Split could work too. Maybe NTO wants to serve up different content based on how often customers interact, not just their overall engagement.
HO
Hoa
1 year ago
B) Frequency Split
JO
Josephine
1 year ago
A) Engagement Split
AN
Anna
1 year ago
I think NTO should use Scoring Split.
XO
Xochitl
1 year ago
I was thinking Engagement Split, but Scoring Split makes more sense. Gotta give the loyal customers some extra love, you know?
RA
Rana
1 year ago
I agree, loyal customers deserve special treatment.
HE
Hermila
1 year ago
Scoring Split
KA
Kathryn
1 year ago
Engagement Split
TR
Trinidad
1 year ago
Option C looks like the way to go. Scoring Split allows you to tailor content based on customer engagement levels. Seems like a no-brainer to me!
WY
Wynell
1 year ago
Scoring Split seems like the best option to personalize content based on customer engagement.
TR
Truman
1 year ago
I think Engagement Split could also be useful to differentiate content for different customer engagement levels.
AL
Allene
1 year ago
I agree, using Scoring Split would definitely help NTO target their content effectively.