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Salesforce MKT-101 Exam - Topic 5 Question 84 Discussion

The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.Which tool should they use to identify the subscribers to send to?
B) _Open data view
A) Total Opens measure
C) Tracking Data Extract

Salesforce MKT-101 Exam - Topic 5 Question 84 Discussion

Actual exam question for Salesforce's MKT-101 exam
Question #: 84
Topic #: 5
[All MKT-101 Questions]

The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.

Which tool should they use to identify the subscribers to send to?

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Suggested Answer: B

by Erinn at May 15, 2026, 06:13 PM

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Shawna
1 month ago
I think the _Open data view might be the right choice since it specifically tracks email opens, but I'm not entirely sure.
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