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Salesforce MKT-101 Exam - Topic 5 Question 84 Discussion

The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.Which tool should they use to identify the subscribers to send to?
B) _Open data view
A) Total Opens measure
C) Tracking Data Extract

Salesforce MKT-101 Exam - Topic 5 Question 84 Discussion

Actual exam question for Salesforce's MKT-101 exam
Question #: 84
Topic #: 5
[All MKT-101 Questions]

The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.

Which tool should they use to identify the subscribers to send to?

Show Suggested Answer Hide Answer
Suggested Answer: B

by Erinn at May 15, 2026, 06:13 PM

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Glynda
3 days ago
I think option B is the best choice. It directly shows who opened emails.
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Judy
8 days ago
C) Tracking Data Extract could work too, but it seems more complicated.
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Anglea
13 days ago
I’m not sure about B, what if it doesn’t capture all opens?
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Rhea
18 days ago
Wait, isn’t A) Total Opens measure too broad?
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Paola
23 days ago
Totally agree, that’s the most straightforward option!
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Franchesca
29 days ago
I think B) _Open data view is the best choice.
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Dong
1 month ago
Totally agree with B! It’s the most targeted option.
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Cyril
1 month ago
Wait, are we really only looking at the past year? Seems limiting!
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Anissa
1 month ago
C) Tracking Data Extract could work, but not sure it's necessary.
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Niesha
2 months ago
A) Total Opens measure seems too broad for this.
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Ronnie
2 months ago
I think B) _Open data view is the best choice.
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Stephen
2 months ago
I vaguely recall that the _Open data view is often used for targeting, but I’m not confident if it’s the best option here.
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Maryanne
2 months ago
I’m leaning towards the Tracking Data Extract because it seems like it would provide a comprehensive list of all interactions, but I could be wrong.
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Peggie
2 months ago
I remember practicing a question about identifying subscribers based on engagement metrics. I feel like the Total Opens measure could be useful, but it might not give the full picture.
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Shawna
4 months ago
I think the _Open data view might be the right choice since it specifically tracks email opens, but I'm not entirely sure.
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