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The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?
Suggested Answer: B
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24 comments · newest first
DW
Dwight
2 days ago
I like the Tracking Data Extract option. More control!
AS
Ashley
8 days ago
Total Opens measure is too broad.
LU
Lucy
13 days ago
Agreed! It shows detailed engagement.
LE
Lea
18 days ago
I think the _Open data view is the best choice.
GA
Gail
23 days ago
Plus, it saves time for the team!
GL
Glynda
28 days ago
True, B is straightforward and efficient.
NI
Nieves
1 month ago
C could work, but it’s more complex.
MA
Mauricio
1 month ago
A is too broad. We need specific data.
GA
Gail
1 month ago
I agree, B gives a clear view of engagement.
GL
Glynda
2 months ago
I think option B is the best choice. It directly shows who opened emails.
JU
Judy
2 months ago
C) Tracking Data Extract could work too, but it seems more complicated.
AN
Anglea
2 months ago
I’m not sure about B, what if it doesn’t capture all opens?
RH
Rhea
2 months ago
Wait, isn’t A) Total Opens measure too broad?
PA
Paola
2 months ago
Totally agree, that’s the most straightforward option!
FR
Franchesca
2 months ago
I think B) _Open data view is the best choice.
DO
Dong
3 months ago
Totally agree with B! It’s the most targeted option.
CY
Cyril
3 months ago
Wait, are we really only looking at the past year? Seems limiting!
AN
Anissa
3 months ago
C) Tracking Data Extract could work, but not sure it's necessary.
NI
Niesha
3 months ago
A) Total Opens measure seems too broad for this.
RO
Ronnie
3 months ago
I think B) _Open data view is the best choice.
ST
Stephen
4 months ago
I vaguely recall that the _Open data view is often used for targeting, but I’m not confident if it’s the best option here.
MA
Maryanne
4 months ago
I’m leaning towards the Tracking Data Extract because it seems like it would provide a comprehensive list of all interactions, but I could be wrong.
PE
Peggie
4 months ago
I remember practicing a question about identifying subscribers based on engagement metrics. I feel like the Total Opens measure could be useful, but it might not give the full picture.
SH
Shawna
5 months ago
I think the _Open data view might be the right choice since it specifically tracks email opens, but I'm not entirely sure.