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A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
Suggested Answer: D
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31 comments · newest first
PA
Paola
11 months ago
B could work too, but it seems more complicated.
ME
Melynda
11 months ago
Totally agree, A is the way to go!
JI
Jill
11 months ago
D is a good choice if they want to keep it simple!
FR
Franchesca
11 months ago
Wait, can you really separate opt-outs like that? Sounds too easy.
MA
Ma
11 months ago
I think option A makes the most sense for keeping things organized.
JE
Jenelle
12 months ago
I vaguely recall something about Business Unit Filters. It might be option C, but I’m not confident that it would effectively separate the unsubscribes as needed.
RA
Raina
12 months ago
I feel like we practiced a similar question about managing multiple brands. I think creating attributes in Profile Management could work, but it seems a bit complicated for their minimal resources.
JA
Janey
1 year ago
I'm not entirely sure, but I think using a separate Subscription Center could help manage opt-outs better. It sounds like option A could be a good fit for their needs.
LI
Lilli
1 year ago
I remember we discussed the importance of keeping subscriber lists separate, especially for different brands. I think option D might be the right choice since it specifically mentions unsubscribing from just one business unit.
SH
Shawnda
1 year ago
I'm pretty confident that option A, "Use separate 'Subscription Center' for this business unit," is the best recommendation here. It sounds like the simplest way to maintain separate subscriber lists and opt-outs.
BR
Brandon
1 year ago
Okay, let me think this through. The customer wants to keep the Enterprise and children's brand subscribers separate, so I'm leaning towards either option A or D. Those seem like the most direct solutions.
CA
Cathrine
1 year ago
Hmm, I'm a bit unsure about this one. There are a few different approaches mentioned, and I'm not sure which one best meets the criteria of minimal technical resources and separating subscriber opt-outs.
OL
Olga
1 year ago
This looks like a straightforward question about managing separate subscriber lists for different business units. I think the key is finding the option that allows for independent opt-out tracking.
MA
Marylin
1 year ago
Option D, hands down. Unsubscribing from just the business unit? That's the kind of 'separate but equal' thinking I can get behind!
BE
Bette
1 year ago
It's a smart solution for the customer's specific needs and resources.
BE
Bette
1 year ago
Agreed, having separate opt-outs will make it easier for customers to manage their subscriptions.
BE
Bette
1 year ago
Option D is definitely the way to go. It allows for separate opt-outs for each brand.
GL
Gladys
1 year ago
This customer has 'minimal technical resources,' so I'd recommend the simplest solution - option A. Less is more, my friends.
NA
Nancey
1 year ago
Wait, this is an Enterprise 2.0 account? So, we're talking about the future of business, right? I say go with the high-tech option, C!
MY
Myra
1 year ago
I agree, the high-tech option will help separate subscriber opt-outs effectively.
CO
Cortney
1 year ago
Option C sounds like the best choice for this situation.
VE
Veronique
1 year ago
Option B seems like a lot of work, creating all those attributes. Why make it complicated? A or D are the way to go.
KI
Kimbery
1 year ago
I think option C might be a good compromise, creating a Business Unit Filter in 'All Subscribers' List.
GA
Galen
1 year ago
I'd go with option D. Unsubscribing from just the business unit makes the most sense to me, and it's straightforward.
AG
Agustin
1 year ago
But option A allows for a separate 'Subscription Center' for the children's brand.
XO
Xochitl
1 year ago
Option A looks the easiest to implement, and it keeps the subscriber lists separate. Low-tech solution, perfect for this customer.
LO
Louvenia
1 year ago
Yes, Option A is the most practical solution for the customer's needs. It's important to keep the subscriber opt-outs separate for each brand.
MA
Mary
1 year ago
I agree, Option A is the best choice for this customer. It's low-tech and easy to implement.
CE
Cecily
1 year ago
Option A is definitely the way to go. It's simple and effective for keeping the subscriber lists separate.
TA
Tambra
2 years ago
I disagree, I believe option B is the best choice.
AG
Agustin
2 years ago
I think we should go with option A.