Salesforce MKT-101 Exam - Topic 3 Question 82 Discussion

Actual exam question for Salesforce's MKT-101 exam

Question #: 82
Topic #: 3

The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.

Which tool should be used?

AA/B Testing

BPath Optimizer

CEinstain Engagement Activities

Show Suggested Answer

Suggested Answer: B

by Clare at Apr 06, 2026, 05:24 PM

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Kenny

2 hours ago

I practiced a similar question, and I think A/B Testing is more about comparing two options rather than multiple paths, so I’m leaning towards Path Optimizer.

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Nan

5 days ago

I feel like Einstein Engagement Activities could also be relevant, but I can't recall how it specifically applies to email campaigns.

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Lenna

10 days ago

I think Path Optimizer might be the right choice since it focuses on optimizing user journeys, but I could be mixing it up with something else.

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Bobbye

16 days ago

I remember studying A/B Testing, but I’m not sure if it’s the best fit for assessing multiple paths in a journey.

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