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Salesforce MKT-101 Exam - Topic 3 Question 82 Discussion

The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.Which tool should be used?
B) Path Optimizer
A) A/B Testing
C) Einstain Engagement Activities

Salesforce MKT-101 Exam - Topic 3 Question 82 Discussion

Actual exam question for Salesforce's MKT-101 exam
Question #: 82
Topic #: 3
[All MKT-101 Questions]

The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.

Which tool should be used?

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Suggested Answer: B

by Clare at Apr 06, 2026, 05:24 PM

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Vonda
26 days ago
I think Path Optimizer could give better insights.
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Fannie
1 month ago
A/B Testing is the way to go!
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Kenny
2 months ago
I practiced a similar question, and I think A/B Testing is more about comparing two options rather than multiple paths, so I’m leaning towards Path Optimizer.
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Nan
2 months ago
I feel like Einstein Engagement Activities could also be relevant, but I can't recall how it specifically applies to email campaigns.
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Lenna
2 months ago
I think Path Optimizer might be the right choice since it focuses on optimizing user journeys, but I could be mixing it up with something else.
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Bobbye
2 months ago
I remember studying A/B Testing, but I’m not sure if it’s the best fit for assessing multiple paths in a journey.
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