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Salesforce MKT-101 Exam - Topic 3 Question 82 Discussion

The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.Which tool should be used?
B) Path Optimizer
A) A/B Testing
C) Einstain Engagement Activities

Salesforce MKT-101 Exam - Topic 3 Question 82 Discussion

Actual exam question for Salesforce's MKT-101 exam
Question #: 82
Topic #: 3
[All MKT-101 Questions]

The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.

Which tool should be used?

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Suggested Answer: B

by Clare at Apr 06, 2026, 05:24 PM

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Tuyet
3 days ago
Einstein Engagement Activities could offer unique data.
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Erick
8 days ago
I prefer Path Optimizer for deeper insights.
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Queen
13 days ago
A/B Testing is straightforward and widely used.
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Tatum
18 days ago
Path Optimizer sounds more effective for journey analysis.
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Detra
23 days ago
I think A/B Testing is the best choice.
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Ora
29 days ago
A/B Testing is tried and true. Easy to implement!
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Catarina
1 month ago
Einstein Engagement Activities sounds fancy, but not for this.
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Mollie
1 month ago
Path Optimizer allows for more complex journeys. Worth considering.
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Salley
1 month ago
I prefer A/B Testing. It's straightforward for email campaigns.
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Lindsey
2 months ago
Path Optimizer could give deeper insights. More tailored results.
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Lashunda
2 months ago
I think A/B Testing is the best choice. Simple and effective.
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Marsha
2 months ago
Definitely A/B Testing, it's the standard for this kind of thing!
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Carissa
2 months ago
Wait, can A/B Testing really handle multiple paths?
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Blondell
2 months ago
Isn't Einstein Engagement Activities more for automation?
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Vonda
4 months ago
I think Path Optimizer could give better insights.
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Fannie
4 months ago
A/B Testing is the way to go!
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Kenny
5 months ago
I practiced a similar question, and I think A/B Testing is more about comparing two options rather than multiple paths, so I’m leaning towards Path Optimizer.
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Nan
5 months ago
I feel like Einstein Engagement Activities could also be relevant, but I can't recall how it specifically applies to email campaigns.
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Lenna
5 months ago
I think Path Optimizer might be the right choice since it focuses on optimizing user journeys, but I could be mixing it up with something else.
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Bobbye
5 months ago
I remember studying A/B Testing, but I’m not sure if it’s the best fit for assessing multiple paths in a journey.
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